Kbaker/photography brief

17/06/14












Learning outcomes
On completion of this unit a learner should:
1 Be able to carry out personal research from contextual sources
2 Be able to generate solutions to a negotiated brief
3 Be able to select and experiment safely with specialist media, materials and techniques
4 Understand factors when reviewing work and developing outcomes
5 Be able to realise and present final outcomes to meet a brief

Introduction
In this unit, learners will use the specialist skills they have developed in other units through exploring
and using media, materials and techniques. They will develop and extend their specialist subject
knowledge, realising their creative potential through personal research, experimentation and
communication of ideas.
The process of exploring, applying and realising art and design ideas is integral to the work of all
professional practitioners. In response to given or self-initiated briefs, practitioners need to draw on
their experience and understanding to extend the boundaries of their creativity, gain commissions
and meet client needs.
This unit brings together learner knowledge, and understanding of and skills in, craft and design
practice gained during their course. This unit covers the whole design cycle in order to maximise the
opportunities for learners to demonstrate creative, innovative visual thinking within their specialist
pathways.
Learners will analyse the requirements of negotiated or self-initiated briefs and create a detailed
proposal of their intention. They will explore the principles of design through creative visual studies.
This will involve carrying out wide ranging and relevant research from primary and contextual
sources, through which they will develop their specialist visual language skills and their ability to
communicate ideas.
Analysis and the critical review of their ideas and use of specialist materials will form an essential part
of learners developing work. Learners will demonstrate an understanding of the potential and
limitations of selected media, tools and techniques through their experimentation and ongoing review
of their progress.

Tasks

FMP RESEARCH
Research a range of at least 3 possible areas for your project. Discuss your ideas for the Final
Major Project (FMP) with your Tutor and complete the FMP Proposal Form. You must have your
proposal approved by your Tutor. Prepare a presentation on your website of your final idea for
Friday 28th February 2013, including research and proposal.

All the work for your FMP is to be put on your website. Make a new page on your website for
your FMP.

GUILDFORD COLLEGE OF FURTHER AND HIGHER EDUCATION
BTEC Extended National Diploma in Photography YEAR 2

ASSIGNMENT TITLE: Final Major Project
UNIT: 6 Application, Exploration and Realisation in Art and Design
TUTORS: Katherine Baker, Chris Saunders
DATE SET: 11.2.2014 Interim Deadline: Proposal & Research Presentation 28.2.14
DATE DUE: 15.5.2014
Kbaker/photography brief
17/06/14
Put the assignment brief and proposal on your website. Research your chosen area, including
contexts, movements, and well known photographers working in your chosen field. The
research must be in depth and include other sources as well as the internet, e.g. books, films,
exhibitions. You must include well known photographers in your research and analyse their work
and their images in depth. P1, P2 M1, M2, D1, D2

The interim deadline for the proposal and research project is 28
th
February 2014. You will
have to present your work on your website to the group. You will then be able to develop and
plan the photography phase in parallel with undertaking the last set brief footsteps.

FMP Ideas development
Plan your shoots and record this on your website. Develop your ideas recording brainstorming,
research and experimental work as you go along.
Include all test shoots, contact sheets, analysis, review and refinement. Continue to develop the
work and complete several final shoots.
P2, P3 M2, M3 D1, D2

FMP Production
Produce and present a professional and imaginatively presented final piece consisting of at least
10 images. Write a 1500 word evaluation of the final piece. Using the grading grid below, self
assess your work for this unit. P4, P5 M4 D2

Unit 6 Application, Exploration and Realisation in Art and Design (this is a double unit)

Unit Grade: Student Name:

Criteria
Evidence
Achieved Y/N
P1 carry out personal research from
contextual sources
Research

P2 develop solutions for a negotiated brief,
developing and extending visual language
skills
Project proposal

P3 select and experiment safely with
specialist media, materials and techniques
to develop visual communication skills
Test shoots and contact sheets

P4 review work and develop outcomes
Analysis of tests, review and refine

P5 realise and present final outcomes to
meet a brief
Final images and evaluation

M1 research and respond to sources,
showing clear consistent and direction and
intention


M2 show initiative in selecting and using
materials, equipment and techniques,
applying understanding of the factors that
influence the specialism in evaluating work
against the brief


M3 show an individual approach to
structuring, reviewing and presenting work
in a coherent and considered format


M4 produce effective and skilful outcomes
that show a consistent level of knowledge,
skill and understanding.


D1 research informed, independently
selected references, showing innovative
personal thinking and creative direction


D2 show perceptive critical appreciation,


Kbaker/photography brief
17/06/14
meeting the brief through applying an
understanding of the factors that influence
the specialism.

Feedback



Action Plan




Student Comments


I confirm that the work I have handed in is all my own work. I understand that if any part of the
work submitted for this assignment is found to be plagiarised, none of the work submitted will be
allowed to count towards the assessment of the assignment.

Student signature Assessors signature
Date IV Signature


Resources:

Photographers for initial research: See list of photography websites on Moodle

Books:

Hirsch E The Demon and the Angel: Searching for the Source of Artistic Inspiration
(Harcourt Brace International, 2003)

Newhouse V Art and the Power of Placement (New York, Monacelli Press, 2005)

Nielsen D and Hartmann K Inspired: How Creative People Think, Work and Find
Inspiration (Book Industry Services (BIS), 2005)

Sullivan G Art Practice as Research: Inquiry into the Visual Arts (SAGE Publications
Ltd, 2005)