MASS COMMUNICATION

PRESENTED BY:
 ABHI (103)

 RAJESH(105)

 KHALID (112)

 TAHIR (113)

 ID MOHAMMAD (114)

 AHMADULLAH (115)
Mass communication is the
process that mass
communicators use to send their
mass messages to mass
audiences, they do this through
mass media.
 COMPONENT OF MASS
COMMUNICATION
Mass communications have five
components
1) Mass communicators
2) Mass messages
3) Mass audiences
4) Mass media
5) Mass communication
 FUNCTION OF MASS
COMMUNICATION

1)Surveillance and information

2)Interpretation and correlation

3)The cultural transmission

4)Linkage and mobilization

5)Entertainment
 Function of mass communication
Surveillance and information
 Of all the media function ,this one is the most
obvious. Surveillance to what we popularly call the
news and information role of the media.
 The have taken the place of sentinels and lookouts.
 These individuals collect the information for us

This function can be divided into two main types.
I. Warring surveillance
II.Instrumental surveillance
 The cultural transmission
The cultural transmission function means that
the media reflects ,values, and norms.

LINKAGE & MOTIVATION

Mass media are able to join together by
interpersonal channels different element of
society that are not directly connected
For example mass advertising attempt to link
need of buyers to the products of sellers.
 Entertainment
 Another obvious media function is
that of entertainment. even though
most of newspaper is devoted to
covering the even of the day.
 comics, puzzles,

horoscopes,games,advice and
general entertainment features are
there to entertain us
 PRINT MEDIA
 includes newspapers, magazines, brochures,
newsletters, books and pamphlets.
 NEWSPAPER:-A newspaper is a publication
containing news, information and advertising.
 published on a daily or weekly basis
 focus is on one particular geographic area
where most of their readers live.
 MAGAZINES:-Magazines are publications,
generally published on a regular schedule,
containing a variety of articles.
 generally financed by advertising, by a
purchase price, by pre-paid magazine
subscriptions.
 BROCHURE:-
 A brochure is a leaflet advertisement.

Brochures may advertise locations,

events, hotels, products, services, etc.
 usually COMPACT in language

 eye-catching in design.

 Use:-hotels,amusement parks.
 ELECTRONIC MEDIA
 Electronic media is media that uses
electronics or electromechanical energy for
the end user (audience) to access the
content.
 E.g.:-radio,television,internet etc.
 RADIO
It is a medium of mass Oral
communication.
News , notices, advertisements r
transmitted to public
It allow only one way communication.
 TELEVISION
 Television (TV) is a widely used
telecommunication medium for transmitting and
receiving moving images, either monochromatic
(black and white) or color, usually accompanied
by sound.
 common communications receiver in homes,
businesses and institutions, particularly as a
source of entertainment and news.
 powerful and attractive medium for advertisers.
 Many television networks and stations sell blocks
of broadcast time to advertisers sponsors in order
to fund their programming.
 INTERNET

 Internet allow greater flexibility in working

hours and location, especially with the
spread of unmetered high-speed
connections and web application.
 Easy to access
 low-cost advertising
 fastest way to spread information to a
vast number of people.
 MASS COMMUNICATION
PROCESS
 For much of human history
speech and body language were
the only available forms of
communication. This changed
when writing was developed,
probably in the area of the world
which we now call the middle
east.
 MASS MEDIA
Mass communication media make it
possible to deliver messages to
millions of people at roughly the
same time.
The telephone speech: without walls.
The phonograph: music without walls.
The photograph: museum without
walls.
The electric light: space without walls.
The movie, radio and TV: classroom without
• Mass communication
message are produced
by organizations.
• The medium for these

message permits accurate

duplication.
•The message are distributed

to large
audience at roughly the
 IMPACT OF MEDIA
RESPONSIBILITY
 Media effects means different things to
different people.
 As the psychological effects in mind

when talking about media effects & the

sociologist have the social effects.
 Influence of media also varies from

short, middle & long term in the form

of fashions, mannerism & lifestyles.
 IMPACT OF MEDIA ON
CHILDREN & TEENS
 Fighting and other violence used as a way
to “handle” conflict.
 Cigarettes and alcohol shown as cool and
attractive, not unhealthy and deadly.
 Sexual action with no negative results, such
as disease or unintended pregnancy.
 Use of cigarettes and alcohol.
 Fatty food and thin bodies.
 Media & EDUCATION
 To develop the skills to question, analyze, and evaluate
them. It is called media literacy or media education.
 No two people experience the same media message in
exactly same way. These can include age, values and
memories.
 Media message have their own values and points of
view.
 Teleconferencing.
 Open university.
 Online examination.
 MEDIA & POLITICS
 Political news.
 Elections.

 Campaign.
 MASS MEDIA & PUBLIC
RESPONSBILITY
 Responsibility has to do with defining proper
conduct accountability with compelling it.
 Responsibility should be done in such a way
that it would not harm the others.
 Relationship with the other specific
responsibilities should be of three types:-
Assigned.
Contracted.
Self imposed.
 ASSIGNED
In some human relationships,
obligations and responsibility are simply
assigned by party A to party B. In an
employer-employee relations of an ; for
example, the employer determines the
responsibility of an employee.

 Military hierarchy is the clearest

example of responsibility assigned by a
superior to an inferior.
 CONTRACTED
Some relationships, however, are between two
parties who share more equally in power and
authority. And for this they enter in a mutually
binding contract.

There are two types of contract:

Formal : The parties to the contract are essentially

equal in power.

Informal : No specific obligation should be there.

As marriage relationship.
 SELF-IMPOSED
 The third way people come to have
responsibilities to others is by self-
imposition. Individual journalists can,
(the best ones do), develop a sense
of excellent performance. they can
commit themselves to their highest
standards by dint of will, for the
sake of principle and in service to
others.
 NATURE OF MEDIA RESPONSIBILITY
The question of media responsibility can be approached at three levels.

First, we can inquire into the possible function or social roles appropriate
to journalism.

 Second, we can ask what are the principle that must

guide the press if it is to perform those functions well,
that is, ”responsibly”.

 Third, we can look for the kinds of actions journalists

should and should not take if they would be obedient to
those principles.
 Mass: media regulating and
censorship
Countries around the world are following suit in
regulating their own communication industries as they race to
build communication network that they hope will give them a
competitive advantage in the global economy of the
information age. New media content such as internet
pornography, violent video games and cyberhate contend with
television violence as the leading focus of concern about the
media’s effects on society.
Many are using the internet as their telephone network
too, talking advantages of internet telephoning services
that make it possible to place calls all over the world.
 Conditional access system(CAS)
 conditional access system(CAS)
is a method by which a broadcast feed
is encoded by an algorithmic logic
through encoders which renders the
signal intelligible.

 ELEMENTS OF CONDITIONAL ACCESS

SYSTEM
a typical CA process involves
following basic elements
 (1) The broadcast equipment:- Generates
the encrypted programmes that are
transmitted to the subscribers.
 (2)The set top box:- filter out the

transmitted signal and checks whether

the customer has subscribed to view the
channel. The programmes are taken
decrypted in real-time.
 Benefits if CAS
 Consumers
 Cable operators
 Broad casters
 Advertisers
 Government
Within a conditional access system,
the following modules are there
 Subscribers management system(SMS):-the
SMS is a sub-system of the CA system that
manages the subscriber’s information.
 Subscriber Authorisation system(SAS):-the
SAS is a sub-system of the CA system the
ensures the subscriber’s security module
receives the authorisation needed to veiw
the programmes.
 Set top box(STB):-the STB house the
security module that gives authorisation for
decrypting the transmitted programmes.
Censorship and right to information
 Right to know and inform
 Right to privacy
 Trespass
 Copyright
Thank you