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Enhancing the Dell Experience with CSR

Jacob Aryeh
Robert Gee
Dhruva Kaul
Diana Shen
Erica Swallow
Is Social Responsibility our Business?

“The business of business is


business.”
- Milton Friedman
Our Vision for Dell’s CSR

By partnering with our customers to


focus on strategic CSR initiatives and
aligning these initiatives with our
business strategy, we will obtain a
competitive edge and regain market
share.
CSR Initiatives: Status Report and
Assessment

Corporate
Accountabili
ty

Environment
al
Responsibilit
y Community
Engagement
HIV/AIDS Affects our Stakeholders

According to Advert.org,
approximately 33.2 million people
are currently living with HIV/AIDS

The HIV/AIDS pandemic affects Dell


employees, customers, supplier partners
and communities where we live and
work.
Evaluation of HIV/AIDS Prevention Program

• Provide employees with benefits

• Publish educational information

• Offer onsite health screenings

• Hold HIV/AIDS employee


conferences
Trade-offs of the HIV/AIDS Initiative
Recommendations for HIV/AIDS Initiative
Environmentalism: A Key Principle in
Dell’s Business Model

“Dell's vision is to create a company culture


where environmental excellence is second
nature because the principles of
environmentalism - efficiency eliminates
waste - align with the principles of our direct
business model - efficiency delivers customer
value.”

- Sustainability Report 2007


Evaluation of Environmental Initiatives

Dell Earth Games


• Employee Team Building (Global)
• Inspiring employees to live an
environmentally friendly life
Plant a Tree for Me
• Offsetting CO2 emissions
Trade-offs of Environmental Initiatives
Recommendations for
Environmental Initiatives
Three Focuses on Community Engagement

Community Growth

• Dell TechKnow (6,900


students)
• International
Employee Volunteerism
Learning
Centers
• 40% employee volunteer rate
• $13 million contributions
Community Foundations

• Health Grants
Dell TechKnow Generates Tech Savvy
Middle School Students

“At the end of the


program, students took
their computers home,
along with one year of
free Internet access. Now,
they can do research at
home — an
impossibility before
TechKnow.

- Neil McAlpine, Principal, General


Wolfe Junior High, Winnipeg,
Fayette County Public School Dell TechKnow
Manitoba Graduate Showcases her PC Skills
Trade-offs of Community Engagement
Recommendations for Community
Engagement Initiatives
Movement Towards Complete
Alignment: Competencies &CSR
CSR Initiatives: Status Report and
Assessment

Corporate
Accountabili
ty

Environment
al
Responsibilit
y Community
Engagement
Our Vision for Dell’s CSR

By partnering with our customers to


focus on strategic CSR initiatives and
aligning these initiatives with our
business strategy, we will obtain a
competitive edge and regain market
share.
We Want Your Input!
Learning Centers in China and Brazil
Train Students in Technical Fields

Location Participants Learned Skills


Shanghai 1,000 children • Latest PC technology
Changlin from migrant • Educational programs
School families • Life skills
development

Dell Brazil’s 5,900 students • Digital literacy


Digital Citizen from low- • Business skills
Project income families• Advanced PC studies
in two Technical
Laboratories
Dell TechKnow Generates Tech Savvy
Middle School Students
1. Disassemble refurbished
PC
2. Reassemble PC

3. Load software

4. Perform Hardware upgrades

5. Develop internet know-how

6. Take PC home Fayette County Public School Dell TechKnow


Graduate Showcases her PC Skills

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