Positioning Strategies with Examples

By
Mayank
Amit
Saurav
Anusha
Salil
Sagar
1. Positioning By Attribute:
Associating a product with a
particular feature.
Positioning by Benefit:
Associating a product with a
special customer benefit

Positioning by Use or
Application


A Box of Arm & Hammer
Baking soda in your
refrigerator will keep clean
smelling.

Positioning by Users
association with a user a
product with a user or Class
of user

Positioning by Competitors
identifying a product by using
a competitor as reference.

Positioning by product
Category


7-Up is the UN Cola. Its
higher and more refreshing.

Positioning by Quality and
Price

Preference by L'Oreal. It cost
a little more but I am worth
it.