TESIS

PENGARUH WIRAUSAHA TERHADAP

PENGEMBANGAN KARIR INDIVIDU
PADA DISTRIBUTOR MULTI LEVEL MARKETING
X DI MALANG

MOCHAMMAD ISA ANSHORI

PROGRAM STUDI PENGEMBANGAN SUMBER DAYA MANUSIA

MINAT STUDI INDUSTRI DAN BISNIS

PAS CAS AR JANA UNI VER S I T AS AI R L ANGGA

SURABAYA
2003

PENGARUH WIRAUSAHA TERHADAP

PENGEMBANGAN KARIR INDIVIDU
PADA DISTRIBUTOR MULTI LEVEL MARKETING
X DI MALANG

TESIS

Untuk Memperoleh Gelar Magister

Dalam Program Studi Pengembangan Sumber Daya Manusia
Pada Program Pascasarjana Universitas Airlangga

Oleh

MOCHAMMAD ISA ANSHORI

090114417 M

PROGRAM PASCASARJANA
UNIVERSITAS AIRLANGGA
SURABAYA
2003

DAFTAR ISI
Sampul depan ..................................................................................................................
Sampul dalam ................................................................................................. ................
Prasyarat gelar ............................................................................................................. ...
Pengesahan ....................................................................................................................
Penetapan panitia penguji ...............................................................................................
Ucapan Terima Kasih .....................................................................................................
Ringkasan ................................................................................................................... ....
Summary ........................................................................................................................
Abstract ..........................................................................................................................
Daftar isi .........................................................................................................................
Daftar tabel .....................................................................................................................
Daftar gambar ............................................................................................................... .
Daftar lampiran .............................................................................................................

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BAB 1 PENDAHULUAN ..............................................................................................

1.1. Latar Belakang .........................................................................................................
1.2. Rumusan Masalah ...................................................................................................
1.3. Tujuan Penelitian .....................................................................................................
1.4. Manfaat Penelitian ...................................................................................................

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BAB 2 TINJAUAN PUSTAKA .....................................................................................

2.1. Pengertian Wirausaha .............................................................................................
2.2. Pengertian Karir ......................................................................................................
2.2.1. Pengembangan karir ......................................................................................
2.3. Pengertian Multi Level Marketing ..........................................................................

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BAB 3 KERANGKA KONSEPTUAL PENELITIAN .................................................. 22

3.1. Kerangka Konseptual ............................................................................................. 22
BAB 4 METODE PENELITIAN ..................................................................................
4.1. Jenis Penelitian ....................................................................................................... .
4.2. Populasi dan Sampel ..............................................................................................
4.3. Tehnik Pengambilan Sampel ..................................................................................
4.4. Variabel Penelitian .................................................................................................
4.4.1. Klasifikasi Variabel ......................................................................................
4.4.2. Definisi Operasional Variabel .......................................................................
4.5. Instrumen Penelitian ................................................................................................
4.5.1. Penentuan skor ............................................................................................
4.6. Lokasi dan Waktu Penelitian ...................................................................................
4.7. Prosedur Pengumpulan Data ..................................................................................
4.7.1. Jenis dan Sumber Data ..................................................................................
4.7.2 Cara Pengumpulan Data .................................................................................
4.8. Cara Pengelolaan Data ..........................................................................................
4.9. Cara Analisis Data ..................................................................................................

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BAB 5 HASIL PENELITIAN ........................................................................................

5.1. Gambaran Umum Proses Penelitian ........................................................................
5.2. Karakteristik Responden .........................................................................................
5.3. Deskripsi Variabel Penelitian ..................................................................................
5.3.1. Variabel Wirausaha ......................................................................................
5.3.2. Variabel Orientasi Karir ...............................................................................
5.4. Hasil Uji Regresi Logistik .......................................................................................

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BAB 6 PEMBAHASAN ............................................................................................... 39

6.1. Pengaruh Wirausaha Terhadap Pengembangan Karir ............................................. 39
BAB 7 KESIMPULAN DAN SARAN ......................................................................... 52
7.1. Kesimpulan ............................................................................................................. 52
7.2. Saran ....................................................................................................................... 53
Daftar Pustaka ............................................................................................................... 54
Lampiran

DAFTAR TABEL
Tabel 5.1. Distribusi Jenis Kelamin tahun 2003 ..........................................................
Tabel 5.2. Distribusi Usia Responen tahun 2003 .........................................................
Tabel 5.3. Distribusi Pendidikan Responden tahun 2003 .............................................
Tabel 5.4. Distribusi Kreatif ..........................................................................................
Tabel 5.5. Distribusi Inovatif ........................................................................................
Tabel 5.6. Distribusi Berani ........................................................................................
Tabel 5.7. Distribusi Variabel Pengembangan Karir ....................................................
Tabel 5.8. Tabulasi Silang Variabel Kreatif ..................................................................
Tabel 5.9. Tabulasi Silang Variabel Inovatif .................................................................
Tabel 5.10. Distribusi Frekwensi Terhadap Pengembangan Karir ................................
Tabel 5.11. Hasil Uji Regresi Logistik Berganda ..........................................................

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DAFTAR GAMBAR
Gambar 2.1. Pengembangan Karir ................................................................................
Gambar 2.2. Jenjang Karir Distributor MLM X ........................................................
Gambar 2.3. Saluran Pemasaran ....................................................................................
Gambar 2.4. Sistem Distribusi MLM............................................................................
Gambar 2.5. Perbedaan MLM dengan Pemasaran Konvensional .................................
Gambar 3.1. Kerangka Konseptual ...............................................................................

DAFTAR LAMPIRAN
Lampiran 1
Lampiran 2
Lampiran 3
Lampiran 4
Lampiran 5
Lampiran 6

Angket/quistioner
Reliability
Frequencies
Crosstabs
Logistic Regression
Data primer

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