DEPARTMENT OF ECONOMICS

GOVT POST GRADUATE COLLEGE FOR WOMEN SAMANABAD LAHORE

V


TABLE OF CONTENTS

CHAPTER 1: INTRODUCTION 1
1.1 CHARACTERISTICS OF THE STUDY 2
1.2 OBJECTIVES OF THE STUDY 2
1.3 SIGNIFICANE OF THE STUDY 3
1.4 ORGANIZATION OF THE STUDY 3
CHAPTER 2: LITERATURE REVIEW 4
CHAPTER 3: RESEARCH METHOLOGY 7
3.1 PEARSON CO-RELATION 7
3.2 RESEARCH DESIGN 8
3.3 SAMPLING DESIGN 8
3.4 SAMPLING METHOD 9
3.5 SOURCE OF DATA 9
3.6 LIMITATIONS OF THE STUDY 9
3.7 RELATIONSHIP BETWEEN ADVERTISMENT & SALES PERFORMANCE 10

DEPARTMENT OF ECONOMICS


GOVT POST GRADUATE COLLEGE FOR WOMEN SAMANABAD LAHORE

V




CHAPTER 4: CONCLUSION 11
4.1 FORMS OF ADVERTISMENT 11
4.2 ESTABLISHING THE LEVEL OF SALES 11
4.3 RELATIONSHIP BETWEEN SALES AND ADVERTISMENT 11
CHAPTER 5: RECOMMENDATION 12
REFERENCES 13