ANSWER

What steps should be taken before writing an unsolicited sales letter? (8 marks)
a) Writing unsolicited letters demands superior skills. Often you work with in conjunction with a
marketing department or even an ad agency; they recommend about the mailing lists, the
theme, and the visual presentation of broacher and accompanying material.
Writing unsolicited letters you must be firmly in control of the following issues
now the central selling point !ecide if the purpose is to "i) make a direct sale, "ii)
stimulate future sale, "iii) win back lost customers
#nderstand either general audience or specific audience
$ention detail about your product or services
%e aware of the enclosure and timing
&ive thought to the length of your letter
'he basic guide line for your unsolicited letters is to follow ()!(