[Company Name]

Customer Competitive Analysis

Version 0.0: [Date published]
Presented by: [Presenter's Name]
CUSTOM! COMPT"T"# ANA$%S"S
Proposed Solution For: [Customer Name]
[%our Company]
[Competitor Name]
Sol ut i on det ai l s Sol ut i on det ai l s
Our &ompany o''ers the 'inest plasti& &up that
money &an buy( Our produ&t is a sturdy reusable
plasti& &up that )e o''er in 'ive &olors and t)o
si*es( Our &olors are red+ blue+ ,reen+ oran,e+
and yello)( Our si*es are - o*( and ./ o*(
Competitor o''ers one0time0use paper &ups )ith a
'loral desi,n in a /0o*( si*e only(
Al i gnment Al i gnment
Our primary 'o&us is to provide hi,h01uality
plasti& &ups to this &ustomer( Our &ups )ill be
an important re'le&tion on the 1uality o' the
&ustomer2s &o''ee drin3s(
Competitor 'o&uses on bul3 sales and )or3s to
&reate lon,0term relationships )ith &ommer&ial
entities( Competitor has a lon, history o' )or3in,
)ith the &ustomer(
St rengt hs St rengt hs
4i,h01uality &ups+ multiple &up si*es+ multiple
&up &olors+ and e5tremely responsive sales sta''(
Stron, relationship )ith our &ustomer(
Weanesses Weanesses
Our &ompany o''ers &ups in solid &olors )ith no
desi,n(
Competitor o''ers only one &up si*e+ and the
&up is not reusable( "ts &up does not meet the
multiple0&up0si*e needs o' the &ustomer(
St rat egy St rat egy
Our &ompany's strate,y )ill 'o&us on the 1uality
o' our &up+ its reusability+ and its bri,ht &olors(
6e2ll emphasi*e that our &up &olors )ill help
ma3e the &ustomer2s drin3s stand out 'rom other
&o''ee drin3s on the mar3et( 6e2ll &reate a need
)ith the &ustomer 'or hi,h 1uality+ reusability+
and the appeal o' bri,ht &olors in multiple si*es(
Competitor )ill emphasi*e its relationship )ith
the &ustomer and the lo)er &ost o' its &ups 'or a
more ,eneri& &up si*e and &olor(
[COMPAN% NAM] CON7"DNT"A$ PA8 9
COMPT"T"# ANA$%S"S
P!"P"S#$ S"%&'( "N F"!: [Customer Name]
[%our Company]
[Competitor Name]
Sol ut i on det ai l s Sol ut i on det ai l s
Al i gnment Al i gnment
St rengt hs St rengt hs
Weanesses Weanesses
St rat egy St rat egy

[COMPAN% NAM] CON7"DNT"A$ PA8 :
COMPT"T"# ANA$%S"S
Proposed Solution For: [Customer Name]
[%our Company]
[Competitor Name]
Sol ut i on det ai l s Sol ut i on det ai l s
Al i gnment Al i gnment
St rengt hs St rengt hs
Weanesses Weanesses
St rat egy St rat egy
[COMPAN% NAM] CON7"DNT"A$ PA8 ;