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Created by: Raja Khan 1

London School of Business & Management


BTEC Level 4 HND

UNIT OUTCOMES COVERED:
LO 1. Understand how to assess information and knowledge needs
LO 2. Be able to create strategies to increase personal networking to widen involvement in
the decision-making process
LO 3. Be able to develop communication processes
LO 4. Be able to improve systems relating to information and knowledge.



GRADING OPPORTUNITIES AVAILABLE
Outcomes/ Grade
Descriptors
LO1.1 LO1.2 LO1.3 LO1.4 M1 M2 M3 D1 D2 D3


DATE SET: 10-02-2014


LEARNER: ___________________________________________

OUTCOMES/GRADE DESCRIPTORS ACHIEVED (please tick)
Outcomes/ Grade
Descriptors
LO1.1 LO1.2 LO1.3 LO1.4 M1 M2 M3 D1 D2 D3


COMMENTS:





Assessor: Signature:______________ Date:___/___/___



IV COMMENTS:


Unit No
16
Unit Title
MANAGING COMMUNICATIONS, KNOWLEDGE AND
INFORMATION (MCKI)
Course Title
BTEC Higher National Diploma
Lecturers Name
Raja Khan
Assignment Title
MCKI Assignment
Submission
Part A: Task 1 and Task 2 (Deadline: 31-03-14)
Part B: Task 3 and Task 4 (Deadline: 30-04-14)
Semester / Academic Year February 2014


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Assignment Brief

Key Points:
Your assignment should be handed in by the deadline.
This assignment must be your own work and original.
All sources of reference must be included.
You will be expected to check spelling mistakes and grammar.
Your name, student no and unit no should be in the footer of every page.
It should bear an appropriate report structure (such as a Table of Contents, Abstract,
Introduction, Discussion, Conclusion, Recommendations, References, and Appendix - if
necessary).
There should be clarity of expression.
It should display relevant factual content and understanding of the subject, critical
analysis, justifications, arguments, models, and a coherent framework etc.

Submission Regulations
1. Assignment Front Cover Sheet must accompany the assignment [now available from
Moodle].
2. You must save your document in the following file name format, so that it can be easily
identified: Name_Surname-CourseTitle-Unit-Assignment-Date Submitted
e.g.: John_.Darren-BSc BIS / HND IT- EPD-Assignment-07 December 2012.doc
3. Assignments must be submitted on or before the due date, via Turnitin. Please refer to
moodle for detailed assignment submission instructions.

Assignment Scenario
You work for a management consultancy firm, which offers professional advice to its
clients in relations to the management of knowledge, communication and information
systems.

You will be assigned variety of tasks by your Senior Executives. You have an advisory
role and your managers expect you to deliver high quality services, by providing
accurate and effective advice to all the clients. Also, this assignment will require you to
assess your communication skills and write a personal communication development
plan (for future development).

You are expected to provide examples, in relations to each question. The key is to
select organisations that you are familiar with (e.g. previous/existing employer or an
organisation where you have easy access to the information required).


Note: This assessment covers ALL learning outcomes for this module (LO 1.0,
2.0, 3.0 and 4.0).





Created by: Raja Khan 3
PART A (This part covers LO1 and LO4.)
Task 1 Scenario: You are required to choose an organisation from either of these
sectors/examples: (1) Estate Agents, (2) Airlines, (3) Hotels, or (4) Charities.
Give advice to the management of the selected business organisation. Your task is to evaluate
the business environment, nature and operations of this business.

LO1: UNDERSTAND HOW TO ASSESS INFORMATION & KNOWLEDGE NEEDS

AC1.1 Discuss the range of decisions to be taken by your chosen business: Give examples of
different decisions that may be helpful for your chosen organisation to stay competitive in the
market.

AC1.2 Examine the information and knowledge needed to ensure effective decision taking:
Describe what kind of information and knowledge are needed by your chosen organisation (for
effective decision making and why?). Give examples of industry related information. Some
general examples of the information and knowledge are: Qualitative and quantitative, primary
and secondary, official and unofficial, etc.

AC1.3 Assess internal and external sources of information and understanding: Identify the key
sources of information that can provide with the information and knowledge essentially
required in effective decision making (e.g., internal and external, team workers, customers and
other important stakeholders).

AC1.4 Justify recommendations for improvement to different departments: Give
recommendations and provide justification in support of the advice that you have given in ACs
1.1, 1.2 and 1.3. Your answer to AC1.4 must assess possible future risks/changes.

*(Task 1 covers LO1 and assessment criteria 1.1, 1.2, 1.3 & 1.4.)

Task 2 scenario: The management at your chosen organisation are planning to expand their
business by developing new products and entering into new markets. Your task is to guide
them throughout the planning and implementation phase of this expansion strategy by
answering all questions in Task 2 (LO4).

LO4: BE ABLE TO IMPROVE SYSTEMS RELATING TO INFORMATION AND KNOWLEDGE

AC4.1 Report on existing approaches to the collection, formatting, storage and dissemination
of information and knowledge: Describe the existing approaches of information and
knowledge collection, formatting, storage and dissemination.

AC4.2 Carry out appropriate changes to improve the collection, formatting, storage and
dissemination of information and knowledge: Suggest changes to improve collection,
formatting, storage and dissemination of information and knowledge. You should consider the
New Products/New Markets and give relevant examples.

AC4.3 Implement a strategy to improve access to systems of information and knowledge:
Design a strategy to improve access to the systems of information and knowledge. Suggest
ways to implement the newly designed strategy (step-by-step process and resource
assessment).
*(Task 2 covers LO4 and assessment criteria 4.1, 4.2 & 4.3.)


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PART B (This part covers LO2 and LO3.)

Task 3 scenario: Use examples of your chosen organisation (where required).

LO2: BE ABLE TO CREATE STRATEGIES TO INCREASE PERSONAL NETWORKING TO WIDEN
INVOLVEMENT IN THE DECISION MAKING PROCESS

AC2.1 Identify stakeholders for a decision-making process: You are required to identity
different stakeholders (internal and external) that will be involved in the improvement process
of decisions making.

AC2.2 Make contact with those identified and develop business relationships: Propose a
strategy and suggest different methods (formal and informal) which can be used to develop
business relationships with these stakeholders.

AC2.3 and AC2.4 Involve those identified in the decision making as appropriate, and design
strategies for improvement: Exhibit how you will involve the key stakeholders in decision
making (directly or via media, discuss the importance of trust and confidentiality). Point out
various challenges that the management may have to face while involving these stakeholders
in decision making, over the long run. Give suggestions/strategies about forming strong
personal networking and business relationships with these stakeholders.

*(TASK 3 covers LO2 and assessment criteria 2.1, 2.2, 2.3 and 2.4.)

TASK 4 scenario: Use examples of your chosen organisation (where required) as well as
personal examples (AC 3.4).

LO3: BE ABLE TO DEVELOP COMMUNICATION PROCESSES

AC3.1 Report on existing processes of communication in a selected organisation: Describe
existing communication processes in your selected organisation. Some of the examples are:
meetings and conferences, workshops and training events, internet and email, written,
telephone, video conferencing, one-to-one meetings and feedback.

AC3.2 Design ways to improve appropriateness of communication process: Refer to your
answer in AC3.1, identify any drawbacks of the existing process of communication and suggest
improvements in both internal and external processes of communication.

AC3.3 Implement improvements to ensure greater integration of systems of communication
in that organization: Discuss different ways to implement the suggested improvements (from
AC3.2), approaches (structured and coordinated, planned, formal and informal) and strategies
(informal, face-to-face, formal in writing and importance of emotional intelligence) to ensure
greater integration of systems of communication your selected organisation.

AC3.4 Create a personal plan to improve own communication skills: You are required to
assess your communication skills and find out your strengths and weaknesses. List the main
communication skills that you should improve and suggest different approaches for
implementation of your communications development plan. You should use a Personal-SWOT
analysis and set SMART objectives for writing a Personal Communication Development Plan.

*(Task 4 covers LO3 and assessment criteria 3.1, 3.2, 3.3 and 3.4.)

Created by: Raja Khan 5
Translation of the general grading criteria to this assignment

Criteria

Description
Pass
1. Understand how to assess
information and knowledge
needs




2. Be able to create strategies to
increase personal networking
to widen involvement in the
decision-making process



3. Be able to develop
communication processes




4. Be able to improve systems
relating to information and
knowledge.


1.1 Discuss the range of decisions to be taken
1.2 Examine the information and knowledge needed to ensure
effective decision taking
1.3 Assess internal and external sources of information and
understanding
1.4 Justify recommendations for improvement


2.1 Identify stakeholders for a decision-making process
2.2 Make contact with those identified and develop business
relationships
2.3 Involve those identified in the decision making as
appropriate
2.4 Design strategies for improvement


3.1 Report on existing processes of communication in an
organisation
3.2 Design ways to improve appropriateness
3.3 Implement improvements to ensure greater integration of
systems of communication in that organisation
3.4 Create a personal plan to improve own communication Skills

4.1 Report on existing approaches to the collection, formatting,
storage and dissemination of information and knowledge
4.2 Carry out appropriate changes to improve the collection,
formatting, storage and dissemination of information and
knowledge
4.3 Implement a strategy to improve access to systems of
information and knowledge
Merit


M1 An effective approach to the research required to write the
report has been applied.

M2 Relevant theories and techniques have been applied in
various ways

M3 Complex information has been presented and explained
Distinction


D1 Conclusions have been reached through combination of
analysis and have been justified.

D2 Evidence has been shown of a structured research process
for the report. The Harvard referencing system has been used
competently to build and present accurate data for Source
material.

D3 Innovation and creative thought have been applied in the
report.