i

A
PROJECT REPORT
ON
Customer Preference for Current Account Service: Comparative Study
between selected Banks.
For
The ING VYSYA Bank Ltd.
Submitted to
Marwadi Education Foundations Group of Institutions
In partial fulfillment of the requirement of the award for the degree of
Master of Business Administration
Under
Gujarat Technological University
Under the guidance of



Faculty Guide: Company Guide:
Prof. Bhoomi Parekh Mr. Viren Mehta
Assistant Professor Cluster Head

Submitted by
Makvana Anil Jerambhai
Enrolment No: 128270592070
MBA Semester III
Marwadi Education Foundations Group of Institutions
MBA Program
Affiliated to Gujarat Technological University
Ahmedabad
July 2013
ii


iii


iv

Student Declaration

I Makvana Anil hereby declare that the report for Summer Training Project entitled ING VYSYA
Bank on Customer Preference for Current Account Service: - Comparative Study between
selected Banks. Is a result of my own work and my indebtedness to other work publications,
references, if any, have been duly Acknowledged.







Place: Rajkot

Date: Makvana Anil J.













v

Preface
Education is the process of sharpening ones mind and which is given in the school &
colleges in form of various subjects. When any subject is thought theoretically in class it is known
as academics, but when it is studied with the subject application in real life. It is known as
professional education.
The field of commercial study consists of business administration, which is the good mixture
of both theory subject and practical subject. Thus, it makes the students familiar with the running
of various industries.
As a student of MBA, a professional degree courses, it required having the knowledge
about theoretical as well as practical knowledge. Theoretical knowledge provided me by the
sexperienced staff of my college and the practical knowledge and training is provided by the ING
Vysya Bank Pvt Ltd.















vi


Acknowledgement
Life of human beings is full of interactions. No one is self-sufficient by himself whenever
anyone is doing some serious and important work a lot of help from the people concerned is
needed &one less specially obliged towards them. We cannot forget acknowledging them in few
words as without the guidance & co-ordination of them in our project report would not have been
possible.
A large number of individual contributed to this project. We are thankful to all of them for their help
and encouragement. Our writing in this project report has also been influenced by a number of
website and standard textbooks. As far as possible, they have been fully acknowledged at the
appropriate place .We express our gratitude to all of them.
I also express my gratitude to DEAN Dr. S.C.REDDY Sir and all the others who have made even
the smallest contribution to make this project a success
First of all we owe our heartfelt gratitude to our guide Prof. Bhoomi Parekh and Prof.
Bhargav Pandya for their noble guidance throughout the completion of the Project.
Last but not least, also give our sincere thanks to all the people to directly indirectly have
help and encourage us in finding the way to us collecting the requisite information and completing
the project effectively and timely.









vii

Index
Sr.No. Particular Page no.

Part 1 General information
1 Industry Overview 1
1.1)History 2
1.2) Growth and Performance 9
1.3) Market players in the industry 12

2 Company Overview 17
2.1) History 18
2.2) Growth and development 20
2.3) Performance and other key performing data 22
2.4) Product / Service overview 23
2.5 Departmental overview 26
2.6) SWOT analysis 29

Part 2 Research Work
3 Introduction of the study 31
3.1) Background of the study 33
3.2) Review of literature 34
3.3) Statement of problem 36
3.4) Objective of the study 36
3.5) Contribution and learning from the project 36

4 Research Methodology 37
4.1) Research design 39
4.2) Sampling method 39
4.3) Sampling size 39
4.4) Sources of data 39
4.5) Data collection instrument 40

5 Analysis and Interpretation of data 41
6 Results and findings 52
viii

7 Suggestion and conclusion 55
8 Limitation of the study 58
9 Bibliography 59
10 Annexure 60






















ix

List of Tables
Sr.No. Particulars Page No.
1 Parameter of Banking sector efficiency 11
2 Market players In the Industry 13
3 Growth and Development of ING Vysya Bank 21
4 Performance and key performance data 22
5 Comparative analysis of Current Account schemes
provided by Banks.
42


List of Graphs
Graph No. Particular Page
No.
1. Business Turnover 43
2 Accounts with the Bank 44
3 Extra benefits associated with Current Account free of cost 45
4 Speedy Transaction with respect to 46
5 Bank charges lesser penalty for not maintaining minimum
balance for Current Account
47
6 Do you believe your Bank charges lower charge for you
Current Account Facility
48
7 Free Deposit Limit Per Month 49
8 Aware of Current Account offered by ING Vysya Bank 50
9 Interest In ING Vysya Bank 51


1



Part I General
Information

1. Industry Overview


2


1.1 HISTORY OF BANKING
As early as 2000 B.C. the Babylonians had developed a banking system. There is evidence to
show the temples of Babylon were used as banks. After a period of time, there was a spread of
irreligion, which soon destroyed the public sense of security in depositing money and valuable in
temples. The priests were longer acting as financial agents. The Romans did minute regulations,
as to conduct private banking and to create confidence in it. Loan banks were also common in
Rome. From these the poor citizens received loans without paying interest, against security of land
for 3 or 4 years.
"Bank means a bench or table for changing Money."
The word Bank is said to be derived from French word Bancs or Banquets, i.e., a branch. It is
believed that the early bankers, the Jews of Lombardy, transacted their business on benches in
the marketplace. Others believes it is derived from German word Back meaning a joint stock
fund.
The word BANK acts as the bridge between the people who needs money and who have excess
money with them. In the past, when barter system was In the existence, at that time there Is no
any use of money. There is no such mediator which is commonly accepted In the day to day life
for exchange of our products or services. But with changing in time, money became the medium
for each and every products as well as services. Later on money became very important tool for
smooth running of economy. Money became the main tool for every transaction.
In the economic development of nation banks occupy in important place. Banking institutions from
an important part of the money market and are indispensable in modern developing society.
Banking is the life blood of modern economic. It may truly be said that modern commerce is so
dependent upon banking that any cessation of banking activity, even for a day or two, would
completely parlay the economic life of a nation. From its original narrow scope and modest
purpose of taking care of other peoples money and lending a part it. Banking has developed to
such an extent that, in countries likes England, France and U.S.A.
Generally, banks do the business of money they take deposits of moneys from client and give loan
to the person who has need of money. But in this age, for the convenience of customer, banks
provide some other services to their customer such as bankers Cheque overdraft. Internet
banking, ATM facility, paying of bills, credit card, telegraphic transfer, insurance, Demat etc.

3

Reserve Bank of India
The Reserve Bank of India (RBI) is India's central banking institution, which formulates
the monetary policy with regard to the Indian rupee. It was established on 1 April 1935
during the British Raj in accordance with the provisions of the Reserve Bank of India Act,
1934. The share capital was divided into shares of 100 each fully paid, which was entirely
owned by private shareholders in the beginning. Following India's independence in 1947,
the RBI was nationalized in the year 1949.RBI manages Indias money supply and foreign
exchange and also serves as a bank for the Government and for Indias commercial banks.
In the 1950s, the Indian government, under its first Prime Minister Jawaharlal Nehru,
developed a centrally planned economic policy that focused on the agricultural sector. In
the 1960s, As a result of bank crashes, the RBI was requested to establish and monitor a
deposit insurance system. 1966 Cooperative banks come under RBI regulation. As a result,
the RBI had to play the central part of control and support of this public banking sector.

Commercial Banks
Commercial banks in India have traditionally focused only on meeting the short-term
financial needs of industry, trade and agriculture. Commercial banks can be classified into
two categories namely Scheduled Commercial Banks and Non-Scheduled Commercial
Banks (Local Area Banks). Scheduled Commercial Banks are banks that are listed in the
schedule to the Reserve Bank of India Act, 1934, and may further be classified as public
sector banks, private sector banks, correspondent banks, foreign banks and regional rural
banks.
Public Sector Banks
Public sector banks constitute the largest category in the Indian banking system. They
include the State Bank of India and its 7 associate banks, 19 nationalized banks and 196
regional rural banks. As of June 30, 2004, apart from the regional rural banks, the other
public sector banks have over 46,500 branches. Public Sector Banks collectively account
for approximately 73.2% of the outstanding gross bank credit and 77.9% of the aggregate
deposits of the scheduled commercial banks. The large network of public sector bank
branches enables them to fund themselves out of low cost deposits. The State Bank of
India is the largest public sector bank in India.

4

Private Sector Banks
After the first phase of bank nationalization was completed in 1969, public sector banks
made up the largest portion of Indian banking. In July 1993, as part of the banking reform
process and as a measure to induce competition in the banking sector, RBI permitted entry
by the private sector into the banking system. This resulted in the introduction of nine
private sector banks. These banks are collectively known as the new private sector banks.
There are ten new private sector banks at present. In addition, 20 private sector banks
existing prior to July 1993 are currently operating as on June 2004

Foreign banks
As of June 30, 2004, there were 32 foreign banks with 215 branches operating in India. As
part of the liberalization process, RBI has permitted foreign banks to operate more freely,
subject to requirements largely similar to those imposed on domestic banks. Foreign banks
operate in India through branches of their parent banks. In fiscal 2003, the Government
announced that foreign banks would be permitted to incorporate subsidiaries in India.
Subsidiaries of foreign banks will have to adhere to all banking regulations, including priority
sector lending norms, applicable to domestic banks.

Cooperative Banks
Cooperative banks cater to the financing needs of agriculture, small industry and self-
employed businessmen in urban and semi-urban areas of India. The state land
development banks and the primary land development banks provide long-term credit for
agriculture. In the light of liquidity and insolvency problems experienced by some
cooperative banks in fiscal 2001, RBI undertook several interim measures, pending formal
legislative changes, including measures related to lending against shares, borrowings in the
call market and term deposits placed with other urban cooperative banks. Presently, RBI is
responsible for supervision and regulation of urban co-operative societies, and the National
Bank for Agriculture and Rural Development (NABARD) for State Co-operative Banks and
District Central Co-operative Banks.


5

Non-Bank Finance Companies
There are over 13,671 non-bank finance companies in India as at end-June 2004, mostly in
the private sector. All non-bank finance companies are required to register with RBI in terms
of the Reserve Bank of India (Amendment) Act, 1997. The nonbank finance companies, on
the basis of their principal activities are broadly classified into four categories namely
Equipment Leasing, Hire Purchase, Loan and Investment Companies and deposits and
business activities of Residuary Non-Banking Companies (RNBCs).

Housing Finance Companies
Housing finance companies form a distinct sub-group of the non-bank finance companies
and are regulated by National Housing Bank (NHB). As a result of the various incentives
given by the Government for investing in the housing sector in recent years, the scope of
their business has grown substantially. Until recently, Housing Development Finance
Corporation Limited was the premier institution providing housing finance in India. In recent
years, several other players including public and private sector banks have entered the
housing finance industry. The National Housing Bank and the Housing and Urban
Development Corporation Limited are the two Government-controlled financial institutions
created to improve the availability of housing finance in India. The National Housing Bank
Act provides for refinancing and securitization of housing loans, foreclosure of mortgages
and setting up of the Mortgage Credit Guarantee Scheme.

Specialized Financial Institutions
In addition to the long-term lending institutions, there are various specialized financial
institutions that cater to the specific needs of different sectors. They include the National
Bank for Agricultural and Rural Development, Export Import Bank of India, Small Industries
Development Bank of India, Risk Capital and Technology Finance Corporation Limited,
Tourism Finance Corporation of India Limited, National Housing Bank, Power Finance
Corporation Limited and the Infrastructure Development Finance Corporation Limited.


6

Insurance Companies
Currently, there are 27 insurance companies in India, of which 13 are life insurance
companies, 13 are general insurance companies and one is a reinsurance company. Of the
13 life insurance companies, 12 are in the private sector and one is in the public sector.
Among the general insurance companies, eight are in the private sector and five are in the
public sector. The reinsurance company, General Insurance Corporation of India, is in the
public sector. Life Insurance Corporation of India, General Insurance Corporation of India
and public sector general insurance companies also provide long-term financial assistance
to the industrial sector.
Mutual Funds
From 1963 to 1987, Unit Trust of India was the only mutual fund operating in India. It was
set up in 1963 at the initiative of the Government and RBI. From 1987 onwards; several
other public sector mutual funds entered this sector. These mutual funds were established
by public sector banks, the Life Insurance Corporation of India and General Insurance
Corporation of India. The mutual funds industry was opened up to the private sector in
1993. The industry is regulated by the SEBI (Mutual Fund) Regulation 1996.
Impact of Liberalization on the Indian Financial Sector
Until 1991, the financial sector in India was heavily controlled and commercial banks and
long-term lending institutions, the two dominant financial intermediaries, had mutually
exclusive roles and objectives and operated in a largely stable environment, with little or no
competition. Long-term lending institutions were focused on the achievement of the
Governments various socio-economic objectives, including balanced industrial growth and
employment creation, especially in areas requiring development
Banking Sector Reform
Most large banks in India were nationalized in 1969 and thereafter were subject to a high
degree of control until reform began in 1991. In addition to controlling interest rates and
entry into the banking sector, these regulations also channeled lending into priority sectors.
Banks were required to fund the public sector through the mandatory acquisition of low
interest-bearing Government securities or statutory liquidity ratio bonds to fulfill statutory
liquidity requirements.

7

Committee on the Financial System (Narasimham Committee I)
The Committee on the Financial System (The Narasimham Committee I) was set up in August
1991 to recommend measures for reforming the financial sector. Many of the recommendations
made by the committee, which addressed organizational Issues, accounting practices and
operating procedures, were implemented by the Government. The major recommendations that
were implemented included the following:
With fiscal stabilization and the Government increasingly resorting to market borrowing to
raise resources, the statutory liquidity ratio or the proportion of a banks net demand and
time liabilities that were required to be invested in Government securities was reduced from
38.5% in the pre-reform period to 25.0% in October 1997. This meant that the significance
of the statutory liquidity ratio shifted from being a major instrument for financing the public
sector in the pre-reform era to becoming a prudential requirement;
similarly, the cash reserve ratio or the proportion of a banks net demand and time liabilities
that were required to be deposited with RBI was reduced from 15.0% in the pre-reform
period to 4.5% currently;
special tribunals were created to resolve bad debt problems;
Most of the restrictions on interest rates for deposits were removed. Commercial banks
were allowed to set their own level of interest rates for all deposits except savings bank
deposits;
Substantial capital infusion to several state-owned banks was approved in order to bring
their capital adequacy closer to internationally accepted standards. By the end of fiscal
2002, aggregate recapitalisation amounted to Rs. 217.5 crore. The stronger public sector
banks were given permission to issue equity to further increase capital; and banks were
granted the freedom to open or close branches.

Committee on Banking Sector Reform (Narasimham Committee II)
The second Committee on Banking Sector Reform (Narasimham Committee II) submitted
its report in April 1998. The major recommendations of the committee were in respect of
capital adequacy requirements, asset classification and provisioning, risk management and
merger policies. RBI accepted and began implementing many of these recommendations in
October 1998.


8

DEFINATION OF BANK




The bank is dealer in credit its own and other peoples. - Crowhther
A bank is a financial intermediary, a dealer in loans and debt. - Cairncroses

Accepting for the purpose of lending of investment of deposits of money from public repayable on
demand or otherwise and withdraw able by Cheque, Draft, order or otherwise.

- Indian Banking Regulation Act 1949




9

1.2 Growth and Performance

The growth in the Indian Banking Industry has been more qualitative than Quantitative and it is
expected to remain the same in the coming years. Based on The projections made in the "India
Vision 2020" prepared by the Planning Commission and the Draft 10th Plan, the report forecasts
that the pace of expansion in the balance-sheets of banks is likely to decelerate.
The total assets of all scheduled commercial banks by end-March 2010 is estimated at Rs
40, 90,000 crores. That will comprise about 65 per cent of GDP at current Market prices as
compared to 67 per cent in 2002-03. Bank assets are expected To grow at an annual composite
rate of 13.4 per cent during the rest of the decade as against the growth rate of 16.7 per cent that
existed between 1994-95 and 2002-03. It is expected that there will be large additions to the
capital base and reserves on the liability side.

The Indian Banking industry, which is governed by the Banking Regulation Act
Of India, 1949 can be broadly classified into two major categories, non-scheduled banks and
scheduled banks. Scheduled banks comprise commercial Banks and the co-operative banks. In
terms of ownership, commercial banks can Be further grouped into nationalized banks, the State
Bank of India and its group Banks, regional rural banks and private sector banks
(The old/ new domestic and foreign). These banks have over 67,000 branches spread across the
country.

The Public Sector Banks (PSBs), which are the base of the Banking sector in India account for
more than 78 per cent of the total banking industry assets. Unfortunately they are burdened with
excessive Non-Performing assets (NPAs),Massive manpower and lack of modern technology. On
the other hand the Private Sector Banks are making tremendous progress. They are leaders in
Internet banking, mobile banking, phone banking, ATMs. As far as foreign banks are concerned
they are likely to succeed in the Indian Banking Industry.

In the Indian Banking Industry some of the Private Sector Banks operating is IDBI Bank, ING
Vyasa Bank, SBI Commercial and International Bank Ltd, Bank of Rajasthan Ltd. and banks from
the Public Sector include Punjab National bank, Vijaya Bank, UCO Bank, Oriental Bank, Allahabad
Bank among Others. ANZ Grindlays Bank, ABN-AMRO Bank, American Express Bank Ltd,
Citibank are some of the foreign banks operating in the Indian Banking Industry.



10

BANKING SYSTEM IN INDIA
The modern banking system began with the opening of Bank of England in 1694. Bank of
Hindustan was the first bank to be established in India, in 1770. The earliest institutions that
undertook banking business under the British regime were agency houses which carried on
banking business in addition to their trading activities. Most of these agency houses were closed
down during 1929-1932. Three Presidency banks known as Bank of Bengal, Bank of Bombay and
Bank of Madras were open in 1809, 1840 and 1843 respectively at Calcutta, Bombay and Madras.
These were later merged into the Imperial Bank of India in 1919 following a banking crisis.
The first bank of limited liability managed by Indians was the Oudh Commercial Bank started in
1881. Earlier between 1865 and 1870, only one bank, the Allahabad Bank Ltd., was established.
Subsequently, the Punjab National Bank began in 1894 with its office at Anarkali Market in Lahore
(now in Pakistan). The swadeshi movement, which began in 1906, prompted formation of a
number of commercial banks such as the people Bank of India Ltd., the central Bank of India, the
Indian Bank Ltd. And the Bank of Baroda Ltd. A series of banking crises between 1913-1917
witnessed the failure of 588 banks. The Banking Companies (Inspection Ordinance) came in
January, 1946 and Banking Companies (Restriction of Branches) act was passed in February,
1946. The Banking Companies Act was passed in February 1946, which was later amended to be
known as the Banking Regulation Act, 1949.
Meanwhile, the RBI Act 1934 was passed and the Reserve Bank Of India became the first central
bank of the country w.e.f. 01.04.1935, it took over the central banking activities from the Imperial
Bank of India. The RBI was nationalized on 01.01.1949. The Imperial Bank of India was partially
nationalized to form the Stat Bank of India in 1955. In 1959, subsidiaries of the SBI namely, Stat
Bank of Bikaner & Jaipur, Stat Bank of Hyderabad, State Bank of Indore, State Bank of Mysore,
State Bank of Patiala, State Bank of Saurashtra and State Bank of Travancore were established.
On July 19
th
1969, the Government of India took over ownership and control of 14 major banks in
the country with deposits exceeding R.s 50 crore each. Again on 15
th
April, 1980, six more banks
with total time and demand liabilities exceeding R.s 200 crores were nationalized. In 1993, one of
the nationalized banks namely, New Bank of India was merged with another nationalized bank i.e.
Punjab National Bank.
The status of public sector banks, private sector banks, foreign banks and Indian banks with
overseas presence has been dealt with individually.

11


Parameter of banking sector efficiency
Year Return on
Assets (%)
Net
interest
Margin (%)
Cost-
income
ratio (%)
Business
per
employee
(Rs.Lakh)
Business
per branch
(Rs. Lakh)
2001 0.54 3.1 25.9 2.1 34.7
2002 0.82 2.8 22.3 2.5 39.5
2003 1.05 2.9 22.1 2.8 43.0
2004 1.21 3.1 23.7 3.1 47.7
2005 0.97 3.1 26.1 3.5 53.6
2006 0.96 3.0 26.8 4.1 62.6
2007 1.00 2.9 24.0 4.6 68.6
2008 1.10 2.6 21.0 5.6 79.8
2009 1.10 2.6 19.2 6.5 90.1
2010 1.01 2.5 20.2 7.1 92.1
2011 1.06 2.9 21.6 7.7 99.5
2012 1.05 2.9 18.5 8.3 99.3











12

1.4 Market players in the Industry








13


No. Nationalized
bank & SBI &
associate bank
Private bank Co-operative bank Foreign bank
1. Bank of Baroda AXIS bank AMCO bank Ltd. Abu Dhabi commercial bank
2. Bank of India HDFC bank Kalupur commercial
Coop bank Ltd.
Australia & New Zealand bank
3. Allahabad bank ICICI bank Madhavpura
Mercantile Coop bank
Ltd.
Bank International Indonesia
4. Andhra bank Indusland bank Mehsana Urban Coop
bank Ltd.
Bank of America NA
5. Bank of
Maharashtra
ING Vysya
bank
Nutan Nagrik
Sahakari bank Ltd.
Bank of Bahrain & Kuwait
6. Punjab national
bank
ABN Amro
bank
Rajkot Nagrik
Sahakari bank Ltd.
Bank of Ceylon
7. Central bank of
India
Catholic Syrian
bank
Sardar Bhiladwala
Pardi peoples Coop
bank Ltd.
Bank of Nova Scotia
8. Indian bank Dhanlaxmi
bank
Surat peoples Coop
bank Ltd.
Bank of Tokyo Mitsubishi UFJ
9. Indian Overseas
bank
Federal bank Amanath Coop bank
Ltd.
Barclay Bank PLC
10. Punjab & Sind
bank
Karnataka
bank
Andhra Pradesh
Mahesh Coop Urban
bank Ltd.
BNP Paribas
11. Oriental bank of
commerce
Karur Vysya
bank
Charminar Coop
Urban bank Ltd.
Calyon bank
12. Syndicate bank Kotak
Mahindra bank
Vasavi Coop Urban
bank Ltd.
Chinatrust commercial bank
13. UCO bank Lakshmi Vilas
bank
Indian Mercantile
Coop bank Ltd.
Citibank N.A.
14. Union bank of
India
Tamilnadu
Mercantile
bank
Abhyudaya Coop
bank Ltd.
Credit Suisse
14

15. United bank of
India
The South
Indian bank
Bassein Catholic
Coop bank Ltd.
Commonwealth Bank of
Australia
16. Vijya bank YES bank Bharat Coop bank
Ltd.
DBS bank
17. Repco bank UP agro
corporation
bank
Bharati Sahakari
Coop bank Ltd.
RHB bank
18. IDBI bank City union bank Bombay Mercantile
Coop bank Ltd.
Deutsche Bank AG
19. State bank of
India
Gondal Nagrik
Sahakari Bank
Ltd.
Citizen Credit Coop
bank Ltd.
Standard Chartered bank
20. State bank of
Bikaner & Jaipur
Cosmos Coop Urban
bank Ltd.
UBS
21. State bank of
Hyderabad
Dombivli Nagrik
Sahakari Coop bank
Ltd.
Shinhan bank
22. State bank of
Mysore
Goa Urban Coop
bank Ltd.
Sonali bank
23. State bank of
Patiala
Gopinath Patli Parsik
Janata Sahakari bank
Ltd.
Swapnil bank
24. State bank of
Travancore
Greater Bombay
Coop bank Ltd.
HSBC
25. State bank of
Atitmand &
Beawar
Jalgaon Janata
Sahakari bank Ltd.
FirstRand bank
26. State bank of
Banglore
Janakalyan Sahakari
bank Ltd.
Royal bank of Scotland
27. State bank of
Hemadri
Janalaxmi Coop bank
Ltd.
JPMorgan Chase bank
28. Janata Sahakari bank
Ltd.
Krung Thai bank
29. Kallappanna Awade
Ichalkaranji Janata
Masreq bank psc
15

Sahakari bank Ltd.
30. Kalyan Janata
Sahakari bank Ltd.
Mizuho corporate bank
31. Karad Urban Coop
bank Ltd.
VTB
32. Mahanagar Coop
bank Ltd.
Woori bank
33. Mapusa Urban Coop
bank of Goa Ltd.
State bank of Mauritius
34. Nagar Urban Coop
bank Ltd.

35. Nasik Merchants
coop bank Ltd.

36. New India Coop bank
Ltd.

37. NKGSB Coop bank
Ltd.

38. Pravara Sahakari
Coop bank Ltd.

39. Punjab & Maharashtra
Coop bank Ltd.

40. Rupee Coop bank
Ltd.

41. Sangli Urban Coop
bank Ltd.

42. Saraswat Coop bank
Ltd.

43. Shamrao Vithal Coop
bank Ltd.

44. Solapur Janata
Sahakari bank Ltd.

45. Thane Bharat
Sahakari bank Ltd.

46. Thane Janata
Sahakari bank Ltd.

16

47. The Kapol Coop bank
Ltd.

48. Zoroastrian Coop
bank Ltd.

49. Nagpur Nagrik
Sahakari bank Ltd.

50. Shikshak Sahakari
bank Ltd.

51. The Akola Janata
commercial Coop
bank Ltd.

52. The Akola Urban
Coop bank Ltd.

53. The Khamgaon Urban
Coop bank Ltd.


Source:
List of banks in India - Wikipedia, the free encyclopedia
http://www.bankingawareness.com/banking-gk/list-of-co-operative-banks-in-india/




17


2. Company overview :-






18

2.1 History
ING VYSYA Bank Ltd is a premier private sector bank with retail, private and wholesale banking
platforms that serve over two million customers. With 80 years of history in India and leveraging
INGs global financial expertise, the bank offers a broad range of innovative and established
products and services, across its 527 branches. The bank, which has close to 10,000 employees,
is also listed in Bombay Stock Exchange Limited and National Stock Exchange of India Limited.
ING Vysya Bank was ranked among top 5 Most Trusted Brands among private sector banks in
India in the Economic Times Brand Equity Neilsen survey 2011.

The bank was formed from the 2002 acquisition of an equity stake in Indian Vysya Bank by the
Dutch ING Group. This merger marked the first between an Indian bank and a foreign bank. Prior
to this transaction, Vysya Bank had a seven-year old strategic alliance with erstwhile Belgian bank
Banque Bruxelles Lambert, which was also acquired by ING Group in 1998.

About ING Group
ING is a global financial institution of Dutch origin offering banking, investments, life insurance and
retirement services.

More than 84,000 ING employees server over 61 million private, corporate and institutional
customers in over 40 countries in Europe, North America, Latin America, Asia and Australia.

We draw on our experience and expertise, our commitment to excellent service and our global
scale to meet the needs of a broad customer base, comprising individuals, families, small,
businesses, large corporations, institutions and governments
1) Global headquarters
The Group's corporate headquarters, ING House, is located in the business district
of Zuidas in Amsterdam, Netherlands. It was designed by Roberto Meyer and Jeroen van
Schooten and was officially inaugurated on September 16, 2002 by Prince Willem-
Alexander of the Netherlands. The light-infused building features a 250-seat auditorium,
foyer, restaurant, library and an extensive art collection.


19

2.12 COMPANY PROFILE

Name of Company : ING Vysya Bank Ltd.
Type : Private Limited
Industry : Banking, Finance, Service, Insurance (BFSI)
Founded : 2002 (est.1930 as Vysya Bank)
Headquarters : Bangalore, India
Key People : Shailendra Bhanderi (CEO & MD)
Arun Thiagarajan (Chairman of the Board)
Revenue : Rs. 5588 Cr ($1.0B) (as on March 31, 2013)
Total Assets : Rs.54836 Cr ($9.9B) (as on March 31, 2013)
Employees : Over 10,000
No. of Branches : 527
No. of ATMs : 405

Corporate Identify:-



20

2.2 Growth and Development
Rural India accounts for roughly 70% of the population located in 6, 37,000 villages across the
country. Out of the 89.30 million farmer households 45.9 million do not have access to credit either
from the institutional or non-institutional sources (NSSO 2008). Though the banking industry has
shown tremendous growth during the last few decades in all areas relating to financial viability,
profitability and competiveness, there are concerns that banks have not been able to include
certain segments of the population, especially the under-privileged sections of society, into the fold
of basic banking services. The financially excluded sections of society also include the urban slum
dwellers and migrant workers in urban areas. This has been an area of concern and focus of the
Government and Reserve Bank of India (RBI)

Several initiatives have been underway to empower the marginalized sections through awareness
and education and access to basic banking services such as savings, credit and insurance.
However data collated through various surveys indicate that for every 100 adult persons there are
only 17 credit accounts and 54 savings accounts with all the financial institutions put together
(June 2007), thereby highlighting the need for more concerted efforts from the Government,
Regulators and the Banks Towards ensuring financial inclusion The term 'Financial inclusion' (FI)
is defined as including the excluded sections of disadvantaged and low income groups into the
formal financial sectors by delivery of banking services at an affordable cost. The services offered
under FI constitute 'no frills' accounts, access to savings products, providing easy and right
quantum of credit at affordable interest rates, insurance etc.
Our bank has drawn a three year plan to achieve Financial Inclusion objectives and has taken up
several steps in this regard. The highlights of these are:
We are providing Banking Services in 295 villages across the country
As on September 2010, the Bank has opened 84000 No frill accounts.
Covered 6.27 lac persons under financial inclusion.




21



1930 Set up in Bangalore
1948 Scheduled Bank
1985 Largest Private sector Bank
1987 The Vysya Bank Leasing Ltd. Commenced
1988 Pioneered the concept of Co-Branding of credit cards
1990 Promoted vysya Bank Housing Finance Ltd.
1992 Deposits Cross R.s 1000 Crores
1993 Number of Branches Crossed 300
1996 Signs strategic Alliance with BBL., Belgium. Two National Awards By gem &
Jewellery export promotion council for excellent performance in export promotion.
1998 Cash Management services & Commissioning of VSAT. Golden Peacock Award
for the Best HR practices by institute of Directors. Rated as best Domestic Bank in
India by Global Finance (International Financial Journal-June 1998)
2000 State-of the art date Centre at ITPL, Bangalore. RBI clears Setting up of ING Vysya
Life Insurance Company
2001 ING VYSYA Commenced Life Insurance Business.
2002 The Bank Launched a range of Products & services Like the vys vyapar plus, the
range of loan schemes for traders, ATM services, smartserv, Personal assistant
service, save & secure, an account that provides accident hospitalization and
insurance cover, sambandh, the international Debit Card and the Mi-bank net
Banking service.
2002 ING takes over the Management of the Bank from October 7
th
, 2002
2002 RBI clears the new names of the Bank as ING VYSYA Bank Ltd, Vide Their Letter
of 17.12.02
2003 Introduced Customer friendly products like orange savings, orange current and
protected Home Loans
2004 Introduced Protected Home Loans Housing Loan Product
2005 Introduced Solo- My own Account for Youth And Customer service Line- Phone
Banking Service
2006 Introduced solo My own Account for youth and customer service line- phone
banking service
2010 Bank has opened 84000 No Frill accounts.
22




2.3) Performance and key performance data


Sr.N
o.
Indicators
2007-
2008
2008-
2009
2009-2010
2010-2011 2011-2012
1 Deposits 5342.66 6655.63 7212.95 9136.68 12060.00
2 Advances 3200.71 3896.54 4621.65 6384.27 8510.00
3 Share Capital 81.97 86.91 91.92 121.11 291.00
4 Reserves 503.68 613.35 786.85 931.09 1040.00
5 Investments 2869.22 2943.98 3003.79 3989.00
6 Net Profit 72.93 90.48 55.37 111.13 137.00
7
Working
Capital
6088.12 7563.06 8433.48
10599.54 13824.00
8
Net NPA
Percentage
2.29% 2.08% 1.78%
1.54% 4.79%


23

2.3 Products/ Service overview

1) E-TICKETING :-
You can book your railway, air and bus tickets online through Online ING Vysya Bank.
To book your train ticket, just log on to irctc.co.in and create an ID there at if you do not have one.
Submit your travel plan and book the ticket(s)-either
2) ING E-TAX:-
You can pay your taxes online through ING E-Tax. This facility enables you to pay TDS, Income
tax, Indirect tax, Corporation tax, Wealth tax, Estate Duty and Fringe Benefits tax. Click the e-Tax
link in the home page. You are displayed a page with two links Direct Tax and Indirect Tax.
3) Bill Payment:-
A simple and convenient service for viewing and paying your bills online.

No more late payments

No more queues

No more hassles of depositing Cheque
4) RTGS/NEFT:-
You can transfer money from your ING Bank account to accounts in other banks using the
RTGS/NEFT service. The RTGS system facilitates transfer of funds from accounts in one bank to
another on a "real time" and on "gross settlement" basis. This system is the fastest possible
interbank money transfer facility available through secure banking channels in India. RTGS
transaction requests will be sent to RBI immediately during working hours post working hours
requests are registered and sent to RBI on next working day. You can also schedule a transaction
for a future date. You can transfer an amount of Rs.1 lac and above using RTGS system.

National Electronic Funds Transfer (NEFT) facilitates transfer of funds to the credit account with
the other participating bank. RBI acts as the service provider and transfers the credit to the other
BanksAccount.
NEFT transactions are settled in batches based on the following timings
1. 6 settlements on weekdays - at 09:00, 11:00, 12:00, 13:00, 15:00 and 17:00 hrs.
2. 3 settlements on Saturdays - at 09:00, 11:00 and 12:00 hrs.

24

5) E-Payment:-
You can pay your insurance premium, mobile phone bills and also you can purchase mutual fund
units by coming from the billers website and selecting ING bank of India in the payment option.
6) Fund Transfer:-
The Funds Transfer facility enables you to transfer funds within your accounts in the same branch
or other branches. You can transfer aggregating Rs.1 lakh per day to own accounts in the same
branch and other branches. To make a funds transfer, you should be an active Internet Banking
user with transaction rights. Funds transfer to PPF account is restricted to the same branch.
7) Third Party Transfer:-
You can transfer funds to your trusted third parties by adding them as third party accounts. The
beneficiary account should be any branch ING. Transfer is instant. You can do any number of
Transactions in a day for amount aggregating Rs.1lakh.
8) Demand Draft:-
The Internet Banking application enables you to register demand drafts requests online. You can
get a demand draft from any of your Accounts (Savings Bank, Current Account, Cash Credit or
Overdraft). You can set limits for demand drafts issued from your accounts or use the bank
specified limit for demand drafts.
9) Cheque Book Request:-
You can request for a Cheque book online. Cheque book can be requested for any of your
Savings, Current, Cash Credit, and Over Draft accounts. You can opt for Cheque books with 25,
50 or 100 Cheque leaves. You can either collect it from branch or request your branch to send it
by post or courier. You can opt to get the Cheque book delivered at your registered address or you
can provide an alternate address. Cheque books will be dispatched within 3 working days from the
date of request.
10) Account Opening Request:-
Online ING enables you to open a new account online. You can apply for a new account only in
branches where you already have accounts. Funds in an existing account are used to open the
new account. You can open Savings, Current, Term Deposit and Recurring Deposit accounts of
Residents, NRO and NRE types.


25

11) Account Statement :-
The Internet Banking application can generate an online, downloadable account statement
for any of your accounts for any date range and for any account mapped to your username.
The statement includes the transaction details, opening, closing and accumulated balance in
the account.
12) Transaction Enquiry :-
Online ING provides features to enquire status of online transactions. You can view and
verify transaction details and the current status of transactions. Your VISA transactions can
also be viewed separately. Just log on to retail section of the Internet Banking site with your
credentials and select the Status Enquiry link under the Enquiries tab. You will be displayed
all online transactions you have performed. To view details of individual transactions, you
need to click the Transaction Reference number link. You are displayed the debit and credit
account details, transaction amount, narration and transaction status
13) Demat Account Statement :-
Online ING enables you to view Demat account statement and maintain such accounts.
The bank acts as your depository participant. In the third party site, you can mark a lien on
your Demat accounts and use the funds to trade on stock using funds in your ING savings
account.










26

2.5 Departmental overview
ING Vysya Bank has over 80 years of operating experience in the banking/financial services &
insurance sector and currently serves over 2 million Indian consumers. The bank offers an entire
range of financial products and services, organized under three strategic lines of business: retail,
private and wholesale banking.
Retail Banking
With 527 branches and 10 counters, 28 satellite offices and 470 ATM's nationwide, ING Vysya's
retail operation offers checking accounts, savings deposits/CD's, retail wealth management
services, consumer loans, agricultural/rural banking and retail life insurance products. The bank
has rapidly expanded its distribution footprint and has created a national brand presence through
several innovative marketing campaigns.
Private Banking
ING Vysya's private bank operates on an advisory-driven model. Specialized market research
remains the bank's focus for the introduction of new tailored products to serve the high-end private
banking segment.
Corporate/Wholesale Banking
The wholesale banking business provides corporate clients in India a range of commercial,
transactional and electronic banking products. The bank offers client focused products including
working capital finance, trade and transactional services, foreign exchange, term loans and cash
management services. The wholesale banking business comprises four business sub-segments
and multiple product offerings. The business segments Corporate and Investment Banking,
Emerging Corporatism, Banking and Financial Institutions and financial markets.
Agriculture and Rural Banking
Agriculture and Rural Banking deals with all business related to agriculture and allied activities,
Gold Loans, loans to SHGs and lending to government sponsored schemes. Working Capital and
Agriculture Term Loans for Poultry, Dairy, Cold storage units etc. are also being offered to cater
diverse needs of the farming community. The Bank has accelerated retail agricultural lending at a
few places in North India and Central India especially in Rajasthan, Uttarakhand, Maharashtra,
Gujarat and Madhya Pradesh.


27


Personal Banking:
The personal banking department of ING Vysya Bank Ltd offers high quality services and solutions
to cater to the financial needs and preferences. The high end solutions make them a one stop
organization to fulfill the needs and requirements of the customers. Some of the well-known
services offered in the segment of personal banking are:
Mutual Funds
Tax Savings Bonds
Savings Account
NRI Services
Credit & Debit Card
Internet Banking
Phone Banking
Mobile Banking
Self-Banking
Term deposits
Demat accounting
Wealth management
Debit and credit card accounting
Payment services







28


Current Account

In this type of account person can deposit there money any time and can withdrew it anytime. In
this kind of account no Interest is paid. Moreover some banks charge/take service
charges for providing the facility. This type of account is mostly opened by the Business
community.


In the current account there are sub parts of the account:-
Orange Current Account
Advantage Current Account
General Current Account
Comfort Current Account
Flexi Current Account




29


2.6 SWOT Analysis







30

Strengths:-
ING as one on the Biggest Financial MNC. 7
th
in 500 Fortune .
Only foreign bank which has acquired an Indian Private Bank (Vysya Bank)
Higher rate of interest than other private banks.
Most of the financial plans are legalized under 80 (ccc)
Top notch customer care and staff behavior
Unique features with different kinds of accounts
Working hours
Weakness:-
Very few branches
Less variety of financial / banking products
Location
Less Advertisement
Customer not awareness
Few ATM

Opportunities:-
New segment of doctors, students and CAs as they like innovation in their financial needs
and like to enjoy the services.
High class (Upper strata population of city)
Increase In different kind of financial products
NGO and Public Relations
Threats:-
Presence of Two top private banking players in the market (ICICI, Axis Bank & HDFC)
Larger Market share already captured




31








Part II Research Work














32

1. Introduction of the study

Research is done to gain some knowledge so as to it may aid in understanding the
information gathered on specific topic. It is a scientific way of undertaking information on
specific and particular subjects. It is a scientific investigation to understand the cause and
effect as well as the reasons trough investigations. It is an academic activity and it is to be
used in technical sense.

Research indicates scientific and inductive thinking and it promotes the development of
logical habits of thinking and organization. The research methodology has gone through
which path to solve the research problem and which tools have been adopted to achieve
the desired objective and more importantly it tells why only that path or tools have been
chosen and not other.

Today competition and markets both have expanded. The company every now and then
cannot afford to undertake research activities as research involves huge cost. The
companies undertake research activities when it perceives that something is going wrong or
theyre in lack of information to solve a particular problem. In such cases only company
undertakes research activities. The research activity is totally dependent on managerial
problem and research objective.











33


3.1 Background of the study


Definition of comparative Analysis:-

The item-by-item comparison of two or more comparable alternatives, processes,
qualifications, sets of data, systems, or the like. In accounting, for example, changes in a
financial statements items over several accounting periods may be presented together to
detect the emerging trends In the companys operations and results. See also comparability
analysis.





















34


3.2 Review of literature
1. Harry L. Marsh:-
A comparative analysis of crime coverage in newspapers in the United States and other
countries from 19601989

Research findings in the United States and other countries disclosed four areas in which
newspaper crime coverage was essentially the same: there is an overrepresentation of violent
crimes and an underrepresentation of property crimes; the percentages of violent crimes reported
in newspapers do not match official crime statistics; crime coverage presents a false image of the
effectiveness of police and courts in controlling crime and punishing criminals; and newspaper
coverage fails to educate readers as to causes of crime or how to avoid personal victimization.

2. Zaher, T.S., & Hassan, M.K.:-
A Comparative Literature Survey of Islamic Finance and Banking Nov 2001,
This paper provides a comprehensive review of the literature of the Islamic finance as well as
introduces Islamic financial instruments in order to compare them with those existing in other parts
of the world. It also discusses the legal problems that investors in Islamic financial instruments
encounter.
As the paper assesses the performance of the Islamic banking and financial sector and highlights
the regulations, current challenges, and bottlenecks, it concludes that:
Lack of developed markets in which Islamic financial instruments can be traded is one of
the problems caused by the lack of cooperation among Muslim financial institutions;
Further growth and development of the Islamic financial system will depend largely on the
nature of innovations introduced in the market;
Islamic financial system can offer alternatives at the microfinance level





35

3. Lucun Yang2
An Empirical Analysis of Current Account Determinants in Emerging Asian Economies

Large and persistent current account surplus in emerging Asia as a whole have attracted
considerable attention in recent years. However, limited empirical work has been done to
the diverging current account balances of the individual emerging Asian economies. Based
on the saving-investment approach, this paper provides an empirical investigation of both
the short-run and long-run determinants of current accounts for 8 largest emerging Asian
economies over the period 1980-2009 by using quarterly data. The empirical work adopts a
VAR (Vector Autoregression) framework and uses Johansen cointegration technique to
identify the short-run and long-run current account determinants for each selected
economy. The study finds that current accounts behave differently in emerging Asian
economies and no single pattern can be found. After controlling for the effects of income
growth, results indicate that, for most of the selected economies, both initial stocks of net
foreign assets and trade openness play important roles in explaining the long-run behaviors
of current accounts, but have less important roles in interpreting the short-run variations in
current accounts. Real exchange rate plays a less important role in current account
adjustments in both short-run and long-run than the common literature suggest















36


3.3 Statement of problem

During one month my Summer Internship I learn so many thing and I find some problem which
is faced by bank. ING Vysya Bank is Multinational Private Bank and faster growing. But Due to
very less Few Branches Available in Rajkot city. Bank need to more advertisement and
Marketing.

3.4 Objectives of the study
Any activity done without any objective in a mind cannot turn fruitful. An objective provides a
specific direction to an activity. Objectives may range from very general to very specific, but they
should be clear enough to point out with reasonable accuracy what researcher wants to achieve
through the study and how it will be helpful to the decision maker in solving problem.

PRIMARY OBJ ECTIVE:
To know the Current Account scheme provide by the Banks.

SECONDARY OBJ ECTIVE:

To Compare the Current Account Product of selected Banks.


3.5 Contribution and learning from the project

I have done my summer training at ING Vysya Bank. I was given in training by ING Vysya Bank
for during one month which I learned about Current Account, its importance and the main focus on
customer Preference about Current Account.

I have learned many valuable things which will be very helpful in my career.
I have learned about the Current Account, its benefits and its importance.
I compare the Current account scheme of selected Bank and I come to know the
Preference about customer.
I have also come to know about Comparative analysis in the field of banks.
37









CH.4 Research
Methodology










38



Research
is defined as human activity based on intellectual application in the investigation of matter. The
primary purpose for applied research is discovering, interpreting, and the development of methods
and systems for the advancement of human knowledge on a wide variety of scientific matters of
our world and the universe.

The term research is also used to describe an entire collection of information about a particular
subject.

Methodology is the method followed while conducting the study on a particular project. Through
this methodology a systematic study is conducted on the basis of which the basis of a report is
produced .It is a written game plan for conducting Research. Research methodology has many
dimensions. It includes not only the research methods but also considers the logic behind the
methods used in the context of the study and explains why only a particular method or technique
has been used. It also helps to understand the assumptions underlying various techniques and by
which they can decide that certain techniques will be applicable to certain problems and other will
not. Therefore in order to solve a research problem, it is necessary to design a research
methodology for the problem as the some may differ from problem to problem. The methodology
adopted for studying the objectives was surveying the in-house customers of this bank in the
city of Rajkot.

NATURE
The methodology adopted to achieve the project objective involved descriptive research method.
The information required for fulfilling the objective of study was collected from various primary and
secondary sources.

TYPE OF RESEARCH
This study is DESCRIPTIVE in nature. It helps in breaking vague problem into smaller and
precise problem and emphasizes on discovering of new ideas and insights.




39



4.1 Research Design
A framework or blueprint for conducting The ING Vysya Bank research project.
It specifies the details of the procedures necessary for obtaining the information needed to
structure and solve The ING Vysya Bank research problem. A good research design will ensure
that the marketing research project is conducted effectively and efficiently.
4.2 SAMPLING METHOD
This survey is conducted by CONVENIENT SAMPLING METHOD

4.3 Sample Size
It refers to how many people to be surveyed. Sample size should be optimum to do survey to get
more reliable result. For research sampling size was 50 people who like to do import export.
4.4 Data Sources
The sources from which we get the information or data for research is known as data
sources. It is very important the reliable source of information for keeping accuracy in both the
data collection as well as the decision making. The researcher can gather primary data and
secondary data.
1) Primary Data:-
The data that are freshly gathered for specific purpose or for a specific research project.
The researcher collects the data on his own without any use of secondary data. Here we got
the information by filled up the 50 questionnaires through respondents. We started our
investigation by examine primary data without collecting secondary data.

2) Secondary Data:-
The data which already exists somewhere and it was gathered for same other purpose in
the past. Here we got the information through internet by using different websites. We started
our investigation by examine secondary data to see whether the problem can be partly or
wholly solved without collecting costly primary data.
When the required data do not exist or out dated, inaccurate, incomplete or
unreliable then we collected the primary data through various research approaches.
40


4.5 RESEARCH INSTRUMENT

Questionnaire
In research we have used questionnaire as a research instrument.
For our report we have used STRUCTURED QUESTIONNAIRE that includes both types of
questions. In questionnaire few Open ended question and most of the question are close ended.
In close ended type of questions we have used multiple choice questions.

















41







Ch.5 ANALYSIS AND
INTERPRETATION OF
DATA










42



Comparative Analysis of Current Account scheme provided by Banks.


Particular
ING Vysya
Bank
HDFC
Bank
Axis Bank ICICI Bank
Account name Orange
Current
Account
Merchant
Current
Account
Business
Current
Account
Roaming
Current Account
Average quarterly balance 100000 150000 150000 150000
AQB maintenance charges Free 900 per
quarter
Nominal
Cost
Nominal Cost
Third Party Cash withdrawal /
Deposit
Free Free Free Free
Net Banking Free Free Free Free
Mobile Banking Free Free Free Free
Free DD Free up to
20000000
Free Up to
50000
Free up to
50000
Free up to
50000
RTGS Facility Free Free Free Free
DD/PO wavier Free Free Free Free
Account statement Free Free Free Free









43



Survey Analysis [Customer Questionnaire]

(A) Current Account of Respondents in The Bank.

Business Turnover Annual:-
income %
less than 10,00,000 48
1000000-2000000 34
2000000-4000000 4
4000000-6000000 4
6000000-8000000 4
8000000-10000000
10000000 or Above 6




In this chart we can say that, out of 50 Respondents there are 48 % Respondents Turnover
is less than 10,00,000 R.s and the highest Turnover 1,00,00,000 R.s there are 6 %
Respondent.

48
34
4
4
4
0
6
Business Turnover%
less than 10,00,000
1000000-2000000
2000000-4000000
4000000-6000000
6000000-8000000
8000000-10000000
10000000 or Above
44



1) Accounts with the Bank

Bank Account %
Axis Bank 20
ING Vysya Bank 14
ICIC+I Bank 26
HDFC Bank 34
Other 6





In this chart we can say that out of 50 Respondent 34 % are having Bank account in the
HDFC Bank because of their brand and quality of service. In ING Bank only 14 %
Respondent Having Bank Account in the ING Vysya Bank due to not aware about ING
Vysya Bank and Very few of Branches.







20
14
26
34
6
0
10
20
30
40
Axis Bank ING Vysya
Bank
ICICI Bank HDFC Bank Other
Account in the Banks %
%
45



Extra benefits associated with Current Account

extra benefits associated with Current Account %
Axis Bank 16
ING Vysya Bank 12
ICICI Bank 26
HDFC Bank 34
Other 12








In this chart we can say that out of 50 Respondent 34 % Respondent say that HDFC Bank
provide extra benefit and ING Vysya bank provide benefit 12 % And ING Vysya Bank
Provide 12 % Benefit.




16
12
26
34
12
0
10
20
30
40
Axis Bank ING Vysya
Bank
ICICI Bank HDFC Bank Other
Extra Benefit Provide Banks %
%
46


Speedy Transaction with respect to.

Speedy Transaction %
Axis Bank 24
ING Vysya Bank 16
ICICI Bank 26
HDFC Bank 32
Other 2





In this chart out of 50 Respondent there are 32 % say that HDFC Bank speedy Transaction
and 16% Respondent say that ING Vysya Bank Is not more than other Bank.








24
16
26
32
2
0
5
10
15
20
25
30
35
Axis Bank ING Vysya
Bank
ICICI Bank HDFC Bank Other
Speedy transaction %
%
47

Bank charges lesser penalty for not maintaining minimum balance for Current
Account.


Bank charges lesser penalty for not Maintaining minimum balance for Current Account. %
Axis Bank 22
ING Vysya Bank 16
ICICI Bank 24
HDFC Bank 28
Other 10







Above the charts Most of the banks provide lesser penalty for not maintaining minimum
balance. HDFC Bank is highest 28 % and ING Vysya Bank Respondents are 16 %






22
16
24
28
10
0
5
10
15
20
25
30
Axis Bank ING Vysya
Bank
ICICI Bank HDFC Bank Other
lesser penalty for not Maintaining
minimum balance%
%
48

Do you believe your Bank charges lower Charge for your Current Account Facility?

Do you Believe your Bank charges lower Charge for your Current Account Facility %
Yes 70
No 30




In this chart we can say that Majority of the respondent say that their Bank charges are less and
remaining 30 % respondents are says that their customers are believe that charges is high.











70
30
Bank charges %
yes
no
49

Aware of Current Account offered by ING VYSYA Bank


Aware about ING VYSYA Bank %
Yes 35
No 65





In this chart we can say that only 35 % Respondent aware about ING Vysya Bank because
of less Branches and Less Advertisement.











35
65
Aware about ING VYSYA Bank %
Yes
No
50



Interest in ING VYSYA BANK

People interested in ING VYSYA Bank %
Yes 25
No 75






In this chart out of 50 Respondent 75 % not Interested in the ING Vysya Bank due to less of
Branches and Product. Only 25 % Respondents are interested in the ING Vysya Bank.









25
75
People intrested in ING VYSYA Bank %
Yes
No
51



If no, why would you not prefer to open an Account with ING VYSYA BANK?


1. Peoples are not aware about ING VYSYA Bank
2. Limited Branches
3. Very Few ATMs


















52



CH.6 Result and
Finding









53

RESULTS

In this Project the final results are as under.

Out of 50 Respondent 48 % are Turnover is less than 10,00,000 R.s
Out of 50 Respondent 34 % are having Bank account in the HDFC Bank and In the ING
Vysya Bank having 14 % current Account.
Most of the Respondent satisfied with their Current Bank
ING Vysya Bank is multiple and fast growing bank.

















54

FINDINGS

From the one month experience of my research project with ING Vysya Bank Researcher has
come to know a lot of things and it has enhanced knowledge to a great extent. Researcher found
so many good things, which are, very well executed by the company. Findings are as under:

More number of people has account with public banks. Majority of the respondents whether
in public sectors or in private sector banks have current account with banks.
Number of problem faced by the people is more in public sector banks.
People want a change in the behavior of the staff of the Private sector Banks.
Most of the respondent does not want to shift from their present Bank.
Most of the respondent loyal for their Present Bank















55






CH 7. Suggestions and
conclusion












56


7 Suggestions and conclusion

Many of the respondents are not aware about their key services. Bank has to take some
initiatives.
Bank can post a list of the services that they can render to the customer inside the bank
premises.
ING Vysya Bank has to improve its brand image i.e. create a position in the mindset of the
customer.
It should more emphasize on advertisement. Advertisement Is most powerful tool for
position and brand in the mindset of customer.
ING Vysya Bank should ask for their customer feedback to know whether the consumers
are satisfied or dissatisfied.
Due to intense competition in the financial market. ING Vysya Bank should adopt better
strategy to attract more customer.












57


Conclusion
After having all the required information for preparing my report, I have tried to
analyze each and every function of ING Vysya Bank. During my report all the member of ING
Vysya Bank had well co-operate me. I have also found that there is a very good level of
commitment in all the staff members. During my report preparation, I have tried to cover each
functional area of the bank; I can conclude that the ING is one of the leading banks in banking
sector, and with advanced technologies and educated staff to trying to positioning in the banking
market. But due to some weakness, ING is also suffering from such limitations.

















58


8. Limitations of the study

Research is self-financed so money is major constraint
Time is only 4 weeks, so much of economic fluctuations are not seen
Businessman has no Time to give response.
Sometime Response should be buyers.


















59



10 Bibliography
Bibliography

Principles & practices of Banking (second edition ed.). (2008). Indian Institute of Banking & Finance.
Chandra, P. (2012). Financial Management. Rajkot: Tata mcgraw Hill education Pvt Ltd.
Iyengar, G. (2007). Introduction to Banking (First Edition ed.). (G. Iyengar, Ed.) New Delhi, New Delhi,
India.
Paul, P. d. (2007). Management Of Banking (second Edition ed.). South Asia: Dorling Kindersley.


Works Cited


Wikipedia. (n.d.). List of Banks in India. Retrieved july 08, 2013, from www.Wikipedia.com:
http://www.bankingawarness.com/banking-gk/list-of-co-operative-banks-in-india






60


Annexures
Questionnaire
Customer Preference for Current Account Services: A Comparative study
between Selected Banks.

Dear Respondent,

We are conducting a research to know the general perception and attitude of customer towards
the products & services that are offered by ING Vysya Bank & other private banks (HDFC Bank,
Axis Bank and ICICI Bank) in Rajkot. The information will be valuable input the research and we
assume you that the information will be kept confidential. We hope that you will co-ordinate with us
and give quite a few minutes from your precious time and give the genuine answer.

Personal Detail :-
Name: - _______________________________
Gender:-
Male
Female

Occupation:-_____________________________
Contact No:-_____________________________
How much your Business Turnover Annual:-
1000000-2000000
2000000-4000000
4000000-6000000
6000000-8000000
8000000-10000000
10000000 or Above
61



1) Do you have Current Account?
Yes
No

2) With which Bank do you have Current Account :-
Axis Bank
ING VYASYA Bank
ICICI Bank
HDFC Bank
Other___________________________
3) Why did you prefer to open Current Account with :-
___________________________________________________________________________
___________________________________________________________________________
4) Which Bank Among the following provides extra benefits associated with Current Account free
of Cost (Tick the Bank)
Axis Bank
ING VYSYA Bank
HDFC Bank
ICICI Bank
Other__________
5) Which Bank according to you offers Speedy Transaction.
Axis Bank
ING VYSYA Bank
HDFC Bank
ICICI Bank
6) Which Bank charges lesser penalty for not maintaining minimum balance for Current Account?
Axis Bank
ING VYSYA Bank
HDFC Bank
ICICI Bank
62


7) Do you believe your Bank charges lower Charge for your Current Account Facility?
Yes
No
8) Which Bank according to you provide below facilities at the lowest charges (Please Tick)
Particular Axis Bank ING VYSYA
Bank
ICICI Bank HDFC Bank
Free
Remittance

1. DD
2. PO
3. RTGS
4. EFT
5. NEFT

9) Which Bank Provide the Free Deposit Limit Per Month?
Axis Bank
ING VYASYA Bank
ICICI Bank
HDFC Bank
Other___________________________
10) Are you aware of Current Account offered by ING VYSYA Bank?
Yes
No
11) Are you interest in ING VYSYA BANK?
Yes
No
12) If no, why would you not prefer to open an Account with ING VYSYA Bank
______________________________________________________________________________
______________________________________________________________________________