Summary

I have asked 3 very highly influential people to represent the questions I have asked. I have also
asked 10 people at random who are within my target audience. My target audience consists of
people between the ages of 16-21 this is my prime audience and who I am directly aiming my
product towards. I also have an in-direct audience of people who are out this age range and who are
older. The audience tend to consist of people from a E, D or C2 socio economic background.
I asked them a set of questions. The responses I got back were positive in general however I did
come across some areas to improve upon. These were stuff like ensure products have a clear link,
making the consistency more clear and to also ensure to promote my ancillary texts in my main
product and vice versa. The majority of responses were from male individuals. This was because my
target audience was directed heavily towards them; however I did also ask females to ensure I got a
balance of views and to not be biased in my qualitative results. The age my products were aimed at
was people who were of 18 years old. This is due to the explicit features, actions and events that
take place in my main product and people of a much younger age werent suitable. Individuals said
that their preferred genre was urban crime. This was good as my main product is of this genre and
audiences will be able to give me good constructive criticism. Constructive criticism is what is
needed to better your product and engage and attract more audiences. People who I asked could
identify a good and clear link between my ancillary products. However they said this could be done
more effectively. Individuals did believe I created a successful combination of ancillary products. As a
whole individuals said it was important to have a good combination across products as it attracts
audiences direct and could lead to more publicity and a bigger hype created if there is suspense
behind the products. They also thought that it was good to have a good, clear and strong
combination of products as they go together to achieve an overall goal which Is to achieve sales and
profits and if the products are created efficiently they benefit the media institution massively.
If I was to do this again I would ensure continuity between my products and also ensure that the
audience can clearly link the products together. I would do this by repeating features across media
products and ensuring that there is a strict house style for my products.