English Digital Partnerships

Background Mobile usage in India

852 Mn. Mobile users
75.3% penetration in Urban ; 24.3% rural
94% of the Mobile Internet users are young people (13-34 yrs)
High mobile penetration of 71.1 %
381 Mn. have internet capable handsets, of which only 40Mn. are mobile
internet users
66% download music 60% download video & 55% engaging in Social
Networking
Active time on mobile : 2hr 14 mins 32% spent on communication
of which 60% on voice calling
Way Ahead Products and Services
English for
employability
Young
learners
Students
Young
Professionals
Disadvantaged
youth
English Strokes
J ob seekers
Cricket A1 to B2
A2/B1
New recruits
LE and LE kids
mapping
B1/B2
Mapped to NCF
Kids
Mobile Apps
(incl tablets)
3G/Android
iOS/Android Global Global
A1 - B1 (employability) B1 - C1 (Workplace English)
English Club
Global B1/B2
Airtel
A1/A2 SMS/IVR
3G/Android
Windows 8
Low cost tabs
LE Grammar, 60 second word challenge, J ohnny Grammar quiz master, My
wordbook etc
LE Pathways, Vocational (English for IT, Hospitality etc)
Online - Citrus
Online Courses
Web-based
Mobile Product Now on 3G, Android and web platforms!
Jobseekers is a series of animated videos with
audio, which aims to help individuals develop
their English language abilities and skills related
to employability.


It helps learners to:
Learn useful vocabulary for the workplace
Write job applications and your CV
Be successful at interviews
Develop your listening skills
Develop your pronunciation of English
English Club Microsoft Windows 8
English Club is conceived to be a hangout for English
language learners. Users will be able to buy language
learning products and services, able to play games, interact
with other users, share using social media etc..
English Club is designed to be consumed through online
mobile devices like phones, tablets, notebook etc
100,000 downloads to date on beta version Launching 26 October 2012
Digital framework
Social
Learner
Media
Onlin
e
Broad
-cast
Web
Mobile
Print
Radio
TV
SMS/IVR
Mid tech
Smart phone
B2C B2B