ENGL 1102 March 10, 2014 Annotated Bibliography Inquiry: How is the business-sales world changing and adapting to the growth in social media? Proposed thesis: Social media has allowed businesses to analyze their customers and the market in new ways. SOCIAL MEDIA'S INFLUENCE ON BUSINESS-TO-BUSINESS SALES PERFORMANCE Journal of Personal Selling & Sales Management 2012 0885-3134 32(3): 365-378 M.E. Sharpe Inc.
This article explains how social media helps the business-to-business sales world to overcome a number of challenges in todays environment such as increased competition, slowed world economy, commoditization of products as social media has grown. the use of social media has allowed businesses to have relationships with their customers. Sales companies are able to communicate directly with the customers and receive feedback the social media sites. While taking feedback through social media, businesses also spot emerging market trends to get a head start. The article also provides evidence for the benefit of social media in finding prospective clients through the social media site LinkedIn. One business leader told all his employees to search data warehousing and they were able to find numerous new clients in the Comment [AP1]: Try to come up with something more specific. While I like the idea you seem to be running with, this thesis could be a little too broad and axiomatic. Comment [AP2]: use proper citation. It is very difficult for me to figure out what these references mean when you dont use proper citation. Comment [AP3]: no need to end with an ellipsis. Use an ellipsis if you omitting something mid-sentence within the quote or if there are other syntactical concerns. months to come. The authors of this article made strong points to exemplify the benefits social media has on the business world.
The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation Information systems research 2013 1047-7047 24(1): 108-127 This article approaches the idea of skepticism of the success of social media in profitability. The even talk about a recent IBM report that stated social media is no longer the adorable baby everyone wants to hold, but the angst filled adolescent still immature yet no longer cute- who inspires mixed feelings. The article responds to the skepticism with a case study of a specialty wine firm who implemented itself on the social media site Facebook. After the Facebook page was launched through matching up customers names with Facebook they showed a small increase in profitability. But they concluded that there was not really an effective method to see profitability because it differs on ever firms approach to social media. They also found in a relationship between a firm and a customer on social media there are two sets of factors that can influence this relationship: overall social media activity and customer characteristics. Joe, I think you have a very interesting and engaging idea here. I think these sources hold potential for interesting conversation, but Im not getting a clear enough sense of what conflict exists and what particular position you are taking. Needless to say, you are missing 3/5 sources. If you need help or have questions about your research, please let me know.
Comment [AP4]: Okay, so where does your voice fit in this conversation? Comment [AP5]: ? Comment [AP6]: interesting. So what is your response to this statement? Where does your voice fit in here? Comment [AP7]: please proof read a little closer.