Professional Documents
Culture Documents
Final Plan
Melanie Randels BCC 440.20 Instructor: Christina Schellhardt December 11, 2013
Note: The name of the company has been changed to Fast-Scripts to honor the company confidentiality clause.
Appendix A
14. 15.
Note: The name of the company has been changed to Fast-Scripts to honor the company confidentiality clause.
Note: The name of the company has been changed to Fast-Scripts to honor the company confidentiality clause.
Management Team identify and respond to threats to Fast Scripts corporate reputation. The CMP tools and templates will help the team guide the crisis communications response and ensure accurate, up-to-date information is disseminated to the necessary stakeholders. This plan is designed to work separately but in tandem with existing emergency response and business continuity protocols, which provide guidance for managing a hazard, safeguarding employees and assets, and resuming business operations. These plans may take precedence in some crisis situations, such as an operational or facility-based crisis. George Paz- CEO (ESI)
George Paz Chairman & Chief Executive Officer George Paz drives Express Scripts' strategic direction to ensure alignment with clients to deliver better, more cost-effective health outcomes for millions of people. George joined Express Scripts in 1998 as senior vice president and chief financial officer and became president in 2003. In 2005 he was named chief executive officer and the following year was elected chairman of the board. He currently serves as a member of the board of directors for Honeywell, Inc. George holds a bachelor's degree in business administration and accounting from the University of Missouri - St. Louis and is a member of the American Institute of Certified Public Accountants.(ESI web)
Note: The name of the company has been changed to Fast-Scripts to honor the company confidentiality clause.
Acknowledgement Form
I ___________________________________ ,(Employees full name) hereby confirm that I have read and understand the Crisis Management Plan as it relates to Fast Scripts crisis management. As a member of the Crisis Management Team I will strive to follow the Fast Scripts commitment to execute the plan in the event of a crisis.
_________________ Date
Note: The name of the company has been changed to Fast-Scripts to honor the company confidentiality clause.
Rehearsal Record Page: Rehearsal Date: ___________________ Implemented: _____________________ Form Last Revised: _______________
How long did it take to notify the Crisis Management Team the day of the crisis rehearsal?
Were there any internal problems or vulnerabilities during the crisis rehearsal
Were all partners, communities and shareholders notified of crisis in rehearsal in a timely manner?
Were there any unexpected elements during the crisis rehearsal that need improvement
Was the appropriate information prepared and provided during the crisis rehearsal?
What was your role during the crisis rehearsal? Do you think the rehearsal was a success?
Note: The name of the company has been changed to Fast-Scripts to honor the company confidentiality clause.
Patrick Mcnamee
Executive VP-Operations (Liason Officer) 314-475-9856 Jeffrey Hall Senior Vice Presdient & CFO (Backup) 618-972-5836 Edward Ignaczac Executive VP Of Marketing (Public Information Officer) 573-871-2256 Gary Wimberly Senior VP of Information Officer (Safety Officer) 314-675-6123
Rhonda Bell
Vivian Patterson Manual Claims Supervisor 314-475-8963 Manual Claims Director 314-475-9962 Steve Miller Chief Medical Officer 618-573-8852 Christine Houston Pharma and Retail Relations 314-892-8852 Sara Wade Human Resources and Safety Officer 314-472-8856
Notification Procedures:
Plan is enacted through Incident Commander, Liason Officer, Public Information Officer, and or Safety Officer. Public Information Officer is notified by Crisis team member activating plan.
Discover
Notify
Discoverer notifies incident commander, public safety officer, and or 911 if necessary.
Act
Incident Commander obtains description of incident, number and type of injuries sustained, actions taken, and identifies if threat still exists.
Note: The name of the company has been changed to Fast-Scripts to honor the company confidentiality clause.
Situation is defined as a crisis when safety, lives, or business is jeopardized. In the event of a crisis team meeting, location is HQ4-1501
The Command Center is located in headquarters address 8640 Evans Rd. St. Louis, MO 63135. In the event you cannot make it to the location, Conference call code is 9110911
Note: The name of the company has been changed to Fast-Scripts to honor the company confidentiality clause.
Title
CEO
Name
George Paz Patrick Mcnamee Gary Wimberly Rhonda Bell Vivian Patterson Sara Wade
Location
STL STL
Email
GPaz@express-scripts.com McnameeP@express-scripts.com
STL
WimbG@express-scripts.com
Manual Claims Director Manual Claims Supervisor Human Resources and Safety Pharma and Retail Relations
STL
BellRho@express-scripts.com
STL
VPatterson@express-scripts.com
STL
WadeS@express-scripts.com
Christine Houston
STL
HoustonCh@express-scripts.com
Security Personnel 314-675-6000 ext 8986 Public Relations 314-872-6256 Media Relations 314-972-4848
Note: The name of the company has been changed to Fast-Scripts to honor the company confidentiality clause.
Definition of a Crisis
The following definitions of a crisis and an issue should be used to guide the crisis communications response and to determine whether or not to activate CMP. Crisis: A crisis is the perception of an unpredictable event that threatens important expectancies of stakeholders and can seriously impact the organizations performance and generate negative outcomes. (Coombs pg.2) Issue: An ongoing condition or public perception which, if it continues, could have a significant negative effect on the functioning or performance of Fast Scripts and/or on its future interests. (Coombs pg.32) Fast Scripts CMT should refer to the CMP for guidance during any crisis situation. However, four categories of potential crises have been identified to help make organizing and managing the response more efficient. All four types of situations will attract scrutiny from external stakeholders, including media, patients and clients, and have the potential to have lasting effects on Fast Scripts corporate reputation. (Internal Intranet)
FastRx is (Perceived) Responsible An error was made by Fast Rx and the company can reasonably be blamed for the mistake and/or the public perceives they are responsible (e.g. a dispensing error).
Fast Rx is a Victim Situation is outside of our control (e.g. a natural disaster). Potential risk to reputation is lower unless Fast Rx is perceived to have not handled the situation appropriately.
Industry is Impacted
Impact is not limited to FAST RX. Situation affects the entire Pharmacy Benefits Management industry (e.g. drug recall).
Potential risk to reputation is moderate because FAST RX is not the only target but could become an illustrative example.
Situation has greatest impact on employees, with limited direct bearing on patients or clients (e.g. workplace violence).
Potential risk to reputation is high because Fast Rx may be perceived to have responsibility.
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Note: The name of the company has been changed to Fast-Scripts to honor the company confidentiality clause.
Risk
Multiple Employee absences (more than 20) MSC/ PRO C+ system outages Complete power outage
Likelihood 4 7 5 3 5 5 2 5
Impact 8 10 10 7 7 10 6 10
Vulnerability Score 32 70 50 21 35 50 12 50
Illness outbreak (flu, pink eye, pneumonia, etc.) Snow, hail , or ice storm inhibits traffic Violence on site
Pattern of denying or approving claims based on personal bias Media slander through social media
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Note: The name of the company has been changed to Fast-Scripts to honor the company confidentiality clause.
Date: _________________________
Time: __________________________
What Happened? _________________________________________________________ _______________________________________________________________________ _______________________________________________________________________ _______________________________________________________________________ _______________________________________________________________________ _______________________________________________________________________ Where did it happen? ______________________________________________________ _______________________________________________________________________ Incident Date: _____________________ Incident Time: __________________
Were there any deaths or injuries? ____________________________________________ ________________________________________________________________________ Other Confirmed Information: ________________________________________________ ________________________________________________________________________ ________________________________________________________________________ Information Taken by: _____________________________ (PRINTED NAME) _____________________________ (SIGNATURE)
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Note: The name of the company has been changed to Fast-Scripts to honor the company confidentiality clause.
3. That the disclosure of proprietary information is for evaluation purposes only and nothing in this AGREEMENT shall be deemed to grant a license directly or by implication, estoppel or otherwise under any patent or patent application or to any PROPRIETARY INFORMATION disclosed pursuant to this AGREEMENT. 4. That during the term of this AGREEMENT, the Parties hereto, to the extent of their right to do so, may exchange information and other data which is considered by the disclosing Party to be PROPRIETARY. In order for such information and data to be considered PROPRIETARY and subject to this AGREEMENT, it shall be identified in writing at the time of the disclosure, by an appropriate legend, marking, stamp or positive written identification on the face thereof to be PROPRIETARY. Any PROPRIETARY INFORMATION which is exchanged between the Parties, orally or visually, in order to be subject to this AGREEMENT shall be identified to the receiving Party orally at the time of disclosure and in writing within thirty (30) days after such oral or visual disclosure to be proprietary. The exclusive points of contact for the Parties with respect to the exchange of PROPRIETARY INFORMATION are as follows: For: Fast Scripts.
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Note: The name of the company has been changed to Fast-Scripts to honor the company confidentiality clause.
Crisis Manager
Stakeholder
Stakeholder
Stakeholder
Stakeholder
Specific Audience:
TrueCare Personnel
Patient(s) affected
FastRx Employees
Communication Goal:
Alert appropriate stakeholders and engage appropriate internal and external subject matter experts.
Outcome of Goal: Communicated concern and showed empathy to have an understanding amongst all parties.
Message Sent:
As a manager of TRUECAREs pharmacy benefit, we have always taken our responsibilities to the troops, military retirees, and their families with the utmost pride and seriousness. We will tolerate no laxity or shortcomings in our duty to military personnel and their families. We have our best people working around the clock to find the cause and immediately address it to make sure it cant happen again. [If breach of contract:]We accept full accountability for what happened. We are moving swiftly to remedy this situation and ensure that nothing like it can happen again. [As appropriate:] We apologize to those affected and are acting now to make this right with them. Our goal has been and continues to be the health and wellbeing of TRUECARE beneficiaries.
Pertinent Reminders:
We have alerted internal and external agencies and they are cooperating fully with authorities looking into this matter.
Date: ___________
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Note: The name of the company has been changed to Fast-Scripts to honor the company confidentiality clause.
TRUECARE
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Note: The name of the company has been changed to Fast-Scripts to honor the company confidentiality clause.
All calls will be routed to the Vice President of Public Relations Melanie Swink the spokesperson for receiving calls. She can be reached at 314-555-7777.
573-555-8888
Sara Wade Human Resource Officer----- Legal Human Resource Protocols 314-555-9999 Pat Mcname- Chief Operating Officer-Diverse Business Education 314-555-0000
A.)Who contacted Fast Scripts? __________________________________________________ B.)Date contact was made: ________________ How: ______________________________
C.)Inquiry: _________________________________________________________________ __________________________________________________________________________ D.) Response: ______________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ E.) Follow-Up (If warranted) ___________________________________________________ __________________________________________________________________________
F.) Actions Taken By: _______________________________________________________ NOTE: The CEO will consult with the VP of Public Relations and the Crisis Management Team in order
to relay the most ethical and image restoration messages to all stakeholders.
If training is required in any area of crisis management, each colleague will be personally notified of needs and responsibilities. Training is usually implemented upon initiation into the crisis management team. Any further required training is handled on an individual basis.
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Note: The name of the company has been changed to Fast-Scripts to honor the company confidentiality clause.
The priorities in a disaster situation are to: 1. Ensure the safety of employees and visitors in the office buildings. (Responsibility of the CMT) 2. Mitigate threats or limit the damage that threats can cause. (Responsibility of the CMT) 3. Have advanced preparations to ensure that critical business functions can continue. 4. Have documented plans and procedures to ensure the quick, effective execution of recovery strategies for critical business functions. The DOD Manual Claims Business Continuity Plan includes procedures for all phases of recovery as defined in the Business Continuity Strategy section of this document. The viability of this Business Continuity Plan is based on the following assumptions: 1. That a viable and tested Disaster Recovery Plan exists and will be put into effect to restore data center service at a backup site within five to seven days. 2. That the Organizations facilities management department has identified available space for relocation of departments which can be occupied and used normally within two to five days of a facilities emergency. 3. That this plan has been properly maintained and updated as required. 4. That each department has their own Business Continuity Plan. 5. The functions and roles referenced in this plan do not have to previously exist within an organization; they can be assigned to one or more individuals as new responsibilities, or delegated to an external third party if funding for such services can be arranged and allocated. DOD Manual Claims Management is responsible for ensuring that the personnel who would carry out the Business Continuity Plan are sufficiently aware of the plans details. This may be accomplished in a number of ways including; practice exercises, participation in tests, and awareness programs conducted by the Business Continuity Coordinator.
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Note: The name of the company has been changed to Fast-Scripts to honor the company confidentiality clause.
Location: ________________________
1.) What was the initial cause of the onset of the crisis?__________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2.) Was the crisis management team assembled quickly and ready for action? ________________________________________________________________________ ________________________________________________________________________ 3.) What actions were taken?__________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 4.) Type of crisis: Circle one of the categories below: Personnel Competitor/Consumer Event Supply Chain Reputation
5.) What could have been done to prevent the crisis? ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________
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Note: The name of the company has been changed to Fast-Scripts to honor the company confidentiality clause.
References
Aimnet Org. Business Continuity Plan Template 2012. Retrieved from: http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=7&sqi=2&ved=0CGwQFjAG&url=h ttp%3A%2F%2Fwww.aimnet.org%2Fuserfiles%2Ffiles%2FBCP%2520Template%25202012%281%29.docx &ei=awSgUtSPNuOYyAHxuIDwAg&usg=AFQjCNFEOme2CFHJgEZJ0Tl_5ubqYbngg&bvm=bv.57155469,d.aWc 4- Dec-13 Coombs, W.T. (2012). Ongoing Crisis Communication. Crisis Management (p.2-32) Los Angeles.SAGE
Express- Scripts Inc. Leadership. Press Room. Retrieved from: http://www.expressscripts.com/pressroom/informationresources/leadership/ 4-Dec-13
Fontbone University. Business Source: Express Scripts. Retrieved from: http://library.fontbonne.edu/content.php?pid=468020&sid=4013618#b 1-Nov-13 I-O Display Systems LLC. Proprietary Agreement. Retrieved from
http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=3&ved=0CD8QFjAC&url=http%3A% 2F%2Fep.yimg.com%2Fty%2Fcdn%2Figlassesonline%2Ffm2293h.doc&ei=7hB7UrDCF6idyQGfrICwDw&usg=AFQjCNHS7pZbpkLarBEkc9EYGr Sfc-b8KQ&bvm=bv.56146854,d.aWc) November 6, 9743FASTRX intranet= Confidential Source (template) J. Hunt, Personal Communication, October 30-November 14, 2013. Assisted with completion of crisis management plan from beginning to finish. N. Clubb, Personal Communication, October 30-November 14, 2013. Assisted with completion of crisis management plan from beginning to finish.
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Note: The name of the company has been changed to Fast-Scripts to honor the company confidentiality clause.