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Content
Rationale...................................................................................................................................................................1 Courseoutcomes.......................................................................................................................................................2 Organisation..............................................................................................................................................................3 Structureofthesyllabus..................................................................................................................................................3 Organisationofcontent...................................................................................................................................................3 Representationofthegeneralcapabilities...................................................................................................................... 6 Representationofthecrosscurriculumpriorities........................................................................................................... 7 Unit3Entertainment..............................................................................................................................................8 Unitdescription................................................................................................................................................................8 Suggestedcontexts..........................................................................................................................................................8 Unitcontent.....................................................................................................................................................................8 Unit4Representationandreality ..........................................................................................................................10 Unitdescription..............................................................................................................................................................10 Suggestedcontexts........................................................................................................................................................10 Unitcontent...................................................................................................................................................................10 Schoolbasedassessment ........................................................................................................................................12 Externallysettask...........................................................................................................................................................13 Grading...........................................................................................................................................................................13 Appendix1GradedescriptionsYear12.................................................................................................................14
Rationale
TheMediaProductionandAnalysisGeneralcourseaimstoprepareallstudentsforafutureinadigitaland interconnectedworldbyprovidingtheskills,knowledgeandunderstandingstotelltheirownstoriesand interpretothersstories.Studentslearnthelanguagesofmediacommunicationandhowastoryis constructedusingrepresentations.Studentsareencouragedtoexplore,experimentandinterprettheir world,reflectingandanalysingcontemporarylifewhileunderstandingthatthisisdoneundersocial,cultural andinstitutionalconstraints.Studentsasusersandcreatorsofmediaproducts,considertheimportantrole ofaudiencesandtheircontext. DigitaltechnologieshavehadanimpactonandextendedthecapacitythatthemediaplayinallAustralian lives.Throughnewtechnologies,theroleoftheaudiencehasshiftedfromapassiveconsumertoamore activeparticipant,shapingthemediathroughinteractionandmoreaccessiblemodesofproductionand disseminationofmediawork.Studentsinteractionandopportunitytousetechnologiesenablesthemto engagewithcurrentmediaandadapttoevolvingmediaplatforms. Thecreationofconvergentandhybridmediameansthatthesystemofcommunicationchangesasnew mediaaredeveloped.Thelocalandglobalmediacontextsarecontinuouslyinteracting,makingaudiences globalconsumersofmediaproducts.Throughtheconsumptionofglobalmediawork,awarenessofglobal issuescreatesacollectiveconsciousnessandsenseofresponsibility,givingrisetothenotionofaudiences alsobeingglobalcitizens.Throughtheprocessofinvestigation,studentsareabletoengagewithtopics, issuesandthemeswhichhaveglobalandlocalrelevanceandartisticmovementsandstyleswhichinturn, createnewnotionsofmediaaesthetics. Theproductionofmediaworkenablesstudentstodemonstratetheirunderstandingofthekeyconceptsof medialanguages,representation,audience,production,skillsandprocessesaswellasexpresstheir creativityandoriginality.Whenproducingmediawork,studentslearntomakedecisionsaboutallaspectsof production,includingcreativechoicesacrosspreproduction,productionandpostproductionphases.This providesanopportunityforstudentstoreflectonanddiscusstheirowncreativework,intentionsand outcomes.Withinthisprocess,skillsaredevelopedenablingstudentstomanipulatetechnologieswhich simulateindustryexperiences.
Course outcomes
TheMediaProductionandAnalysisGeneralcourseisdesignedtofacilitateachievementofthefollowing outcomes.
Outcome1Mediaideas
Studentsusecriticalawarenessandculturalunderstandingstoexploreanddevelopmediaideas. Inachievingthisoutcome,students: understandhowmediacommunicateideasinparticularcontextsandfordifferentaudiencesand purposes exploretechnologies,codesandconventionstocreatemeaninganddevelopideas presentideas,designsand/orproductionplans.
Outcome2Mediaproduction
Studentsuseskills,techniques,processes,conventionsandtechnologiestocreatemediaworkforaudience, purposeandcontext. Inachievingthisoutcome,students: usemediaskills,processandtechnologies usemediacodesandconventionsforaudience,purposeandcontext fulfilarangeofproductionrolesandresponsibilities.
Outcome3Responsestomedia
Studentsusecritical,social,culturalandaestheticunderstandingstorespondto,reflectonandevaluate mediawork. Inachievingthisoutcome,students: understandhowmeaningisconstructedinmediawork understandinterrelationshipsbetweenmediawork,culturalcontextsandaudiences usestrategiestoinvestigateandcommentonmediaworkandevaluatemediaproductions.
Outcome4Mediainsociety
Studentsunderstandtheroleofmediainsociety. Inachievingthisoutcome,students: understandtheimpactoftechnologicaldevelopments,andcontrolsandconstraints,onmedia productionanduse understandtheinfluenceofsocial,historicalandculturalcontextsonmediaproductionanduse understandhowculturalvaluesareinfluencedbythemediaandinturninfluencemediaproduction.
Organisation
ThiscourseisorganisedintoaYear11syllabusandaYear12syllabus.Thecognitivecomplexityofthe syllabuscontentincreasesfromYear11toYear12.
Unit3Entertainment
Withinthisbroadfocus,studentswillexpandtheirunderstandingofmedialanguages,learninghowcodes andconventionsareusedtoconstructentertainmentmedia.
Unit4Representationandreality
Studentswillconsiderdifferenttypesofrepresentationsandhowtheyrelatetotheconstructionofreality withinmediawork. Eachunitincludes: aunitdescriptionashortdescriptionofthefocusoftheunit suggestedcontextsacontextinwhichtheunitcontentcouldbetaught unitcontentthecontenttobetaughtandlearned.
Organisation of content
Thecoursecontentisdividedintofivecontentareas: Medialanguages Representation Audience Production Skillsandprocesses.
Medialanguages
Anunderstandingofmedialanguagesisfundamentaltothestudyandpracticeofmedia.Inlearningthe languagesofthemedia,studentsdevelopconceptualunderstandingsandskillsrelevantto: Systemofcommunication Thesystemofcommunicationistheprocessbywhichamediumcreatesmessagesandhowaudiences interpretthemessages,producingdominant,negotiatedoroppositionalmeanings.Thesystemconsistsof communicationmodels,techniques,technologiesandaudiencecontext.
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Traditionalmediaareradio,television,filmandnewspaper(print).Newemergingmedia,alsoknownas convergentandhybridmedia,suchastheinternet,personalcommunicationdevicesandcomputergames, acknowledgestheincreasingintegrationofmediaandtheirsystemsofcommunication. Knowledgeofhowthesystemofcommunicationworksisintegralforstudentstounderstandandproduce mediawork. Narrative,codesandconventions Narrativesareintrinsictomediaworkandthenarrativeelementsofcharacter,setting,conflictand resolutionareessentialcomponentsofstorytelling.Codesandconventionsaretoolsusedinthe constructionanddeconstructionofnarratives.Thewaytheyareappliedcanbeanalysedintermsofgenre andstyle.Producersconstructpreferredmeaningsandviewpointsthroughtheselectionoftechnical, symbolic,writtenandaudiocodesandmultiplemeaningsareinterpretedbydifferentaudiences.An understandingofhowselectionprocessesconstructmeaning,realismandviewpointsinarangeofmediais anessentialpartofthecourse.
Representation
Theconceptofrepresentationisfundamentaltotheconstructednatureofallmedia.Representationisthe processwherebyconceptsorphysicalobjectsareconstructedtoappearreal/natural.Thisincludespeople, places,eventsandideas.Thestudyofthisprocess,knownasmediation,enablesstudentstounderstand howmultiplemeaningscanbeconstructedandhowtheycanbeacceptedorchallengedbyaspecific audience.Animportantaspectofanalysingrepresentationistheprocessofstereotypingthroughwhich oversimplifiedrepresentationsbecomenaturalised,andthroughsharedvalues,theybecomeassociated withparticularissuesandculturalgroups.Thisoversimplificationoccursthroughselectionprocessesto createadominantreading.Byapplyingtheprinciplesofencodinganddecoding,studentsareableto communicatetheirunderstandingsoftheconstructionandinterpretationofrepresentations.
Audience
Inlearningabouthowanaudienceconstructsmeaning,studentsdevelopconceptualunderstandingsand skillsrelevantto: Audiences Theapplicationofmediatheoryenablesstudentstoanalysetherelationshipbetweenaudiencesandthe media.PopularmodelsforanalysisincludetheHypodermicNeedlemodel,UsesandGratificationsand Receptiontheory. Aknowledgeofmediatheoryleadstothedevelopmentofinformedaudienceprofilesbasedonage,gender, socioeconomicandculturalbackground.Thesefactorsinformstudentsunderstandingofthemedia expectationsandpreferencesofspecificaudiencesforparticularstylesandthemeswithinmediawork.In production,thesefactorsbecomesignificantintheclassificationandcensorshipofmediawork. Subcultures Anextensionofaudienceanalysisenablesstudentstoexaminehowsubculturalgroups,basedonshared interestsandvalues,experiencethemediadifferentlyfrommainstreamaudiences.Understandinghowthe mediacaterforsubculturalgroupsprovidesscopeforexperimentationwithinproductionwork.
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Mediatrends Engagingwiththemediaofdifferenttimesdevelopsanunderstandingoftherelationshipbetweenmedia work,audiencesandcontext.Awarenessoftechnologies,styles,narratives,representationsandvaluesfrom thepastillustratesthechangingnatureofthemediaandoftrends,valuesandaudienceexpectations.Local, nationalandinternationalmediaprovideservicesfor,andimpact,particularcommunities.
Production
Manyfactorsshapethestyleofproductionandthemediaworkthatareproduced.Inlearningabout production,studentsdevelopconceptualskillsandunderstandingsrelevantto: Majorinstitutionsandindependents Theorganisationofmajorinstitutionsandindependentsisstructuredforbothlargeandsmallscalemedia, withstudentsinvestigatingcommercialandnoncommercialmediaindustriesandmodesofproduction.The productsoftheseinstitutionsarecomparedintermsofmainstreamaudienceappealandalternativestyles whichareproducedforspecificsubcultures.Theroleofnewtechnologies,enablinggreaterautonomyfor independentproducers,directlyrelatestothestudentproductioncontext. Recognisingthevariouspurposesofthemediaandthewaysinwhichmediaareusedbymainstreamand nicheaudiencesisfundamentaltounderstandingthemediaindustryanditseconomicpowerbase.How mediauseisinfluencedbydemographicpatterns,theexpectationsofproducersandaudiences,marketing strategiesandmeasuresofaudiencereachiscriticalwhenanalysingtheimpactofspecificmediaworkon audiences. Productioncontexts Contextswithinwhichmediaproductiontakesplacearesignificantinshapingthecontentofmediawork. Investigationrevealshowparticularcontextshaveshapedthemedia:historicalandpoliticaleventsthat shapeattitudesandtherepresentationofpeopleandissues,socialandculturaltrendsthatimpactthestyle andcontentofmediawork. Theimpactofcontrolsandconstraintsthatshapethestyleandcontentofmediaworkmustberecognised andtheimplicationsconsidered.Thereisawiderangeofcontrolsandconstraints. Ethicalissuesandlegalimplicationscontrolandconstrainmedia.Debatingtheinfluenceandimpactof regulatorybodiesandpressuregroups,typesofcensorshipandclassificationprovidesabasisfordeveloping codesofconductforstudentproductions. Technologiesandfactorsrelatedtoproduction,suchasbudget,time,resourcesandaudienceexpectations controlandconstrainproductionprocessesandaudiencereach. Economicstructuresandpracticesalsoarefactorsthatcontrolandconstrainmedia.Itisimportantto considertheimpactofethosandobjectives,sourcesofrevenueandintendedaudiencesontheproduction ofmediawork.Ownership,powerandpoliticsareallfactorsthatcontrolandconstrainmedia.
Skillsandprocesses
Anessentialpartofthecourseistheopportunityforstudentstopracticallydemonstratetheirknowledge andunderstandingofmediaconceptsandtheoryincreatingtheirownmediawork.Skillsandprocesses integratethepracticalskillsanduseoftechnologiesrequiredtocreateamediaproduct.Withinskills, studentsareexpectedtouseaproductionprocesswhichincludesimplementingpreproductiontechniques,
Media Production and Analysis | General| Year 12 syllabus
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fulfillingspecificproductionroles,followinghealthandsafetyguidelinesandapplyingtechnologiesin creativeandoriginalways.Reflectingandevaluatingontheirownandpeer/professionalworkenables studentsanopportunitytoimprovetheirunderstandingandskillsoftheproductionprocess. Theindividualunderstandingandapplicationofskillsthroughspecificroleswithintheproductioncontext aimtosimulateindustryproductionpractices.
Literacy
TheMediaProductionandAnalysisGeneralcoursereliesonmultiliteracies;oral,visual,kinetic,textbased anddigitalliteracyisfundamentaltolearning,communicating,creatingandresponding.Studentsuseand developliteracyskillsastheydescribe,appraiseanddocumenttheirownmediaworkandthoseoftheir peers,respondingto,interpretingandanalysingincreasinglycomplexmediaworkmadebyothers.Theyuse theirliteracyskillstoaccessknowledge,makemeaning,expressthoughts,emotionsandideas,interactwith andchallengeothers.
Numeracy
Anappreciationofandabilitytoapplynumericalconcepts,suchassize,space,time,proportion,angles, depth,ratioandpatternareallusedintheMediaProductionandAnalysisGeneralcourse.Creatingmedia workrequiresknowledgeandunderstandingofmeasurementinordertomanipulatespace,timeandform.
Informationandcommunicationtechnologycapability
Informationandcommunicationtechnology(ICT)capabilityenablesstudentsintheMediaProductionand AnalysisGeneralcoursetousedigitaltoolsandenvironmentstorepresenttheirideasandmediawork.They usedigitaltechnologiestolocate,access,select,documentandevaluateinformation,workcollaboratively, shareandexchangeinformation,andcommunicatewithavarietyofaudiences.
Criticalandcreativethinking
TheMediaProductionandAnalysisGeneralcourseisdependentonthedevelopmentofcreativeandcritical thinking.Increatingmedia,studentsdrawontheircuriosity,imaginationandthinkingskillstopose questionsandexploreideas.Theyconsiderpossibilitiesandprocessesandmakechoicesthatassistthemto takerisksandexpresstheirideascreatively.
Personalandsocialcapability
LearningintheMediaProductionandAnalysisGeneralcoursepromotesselfdiscipline,initiative, confidence,goalsetting,empathyandadaptabilityasstudentsworkindividuallyandcollaboratively.When workingwithothers,mediastudentsdevelopandpractisesocialskillsthatassistthemtocommunicate effectively,workcollaboratively,makeconsideredgroupdecisionsandshowleadership.
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Ethicalunderstanding
EthicalunderstandingisdevelopedandappliedintheMediaProductionandAnalysisGeneralcoursewhen studentsencounterorcreatemediathatrequiresethicalconsideration,suchasmediaworkthatis controversial,involvesamoraldilemmaorpresentsabiasedpointofview.Theyactivelyengageinethical decisionmakingwhenreflectingontheirownandothersmediawork.
Interculturalunderstanding
InterculturalunderstandingintheMediaProductionandAnalysisGeneralcourseassistsstudentstoexplore newideas,mediaandpracticesfromdiverselocal,national,regionalandglobalculturalcontexts.Students areencouragedtodemonstrateopenmindednesstoperspectivesthatdifferfromtheirownandto appreciatethediversityofculturesandcontextsinwhichartistsandaudienceslive.
AboriginalandTorresStraitIslanderhistoriesandcultures
ThestudyofAboriginalandTorresStraitIslanderhistoriesandculturesenrichesunderstandingofthe diversityofmediawithinAustralia,analysesthestereotypesandperceivedsocietalnormsthatmedia present,anddevelopsanappreciationoftheneedtorespondtomediaworkinwaysthatareculturally sensitiveandresponsible. ManyAustralianIndigenousmediaproducersaffirmconnectionwithCountry/Place,PeopleandCulture throughtheirmediastories.MediacreatedbyAboriginalandTorresStraitIslandersexposesstudentstoa viewoftheAustralianlandscapethatisunique,expressiveandpersonal.
AsiaandAustralia'sengagementwithAsia
AsiaandAustraliasengagementwithAsiaprovidesrich,engaginganddiversecontextsinwhichto investigatemakingandrespondingtomediawhichhavearisenfromtherichanddiversecultures,belief systemsandtraditionsofthepeoplesoftheAsianregion.
Sustainability
Sustainabilityprovidesengagingandthoughtprovokingcontextsinwhichtoexplorethenatureofmedia makingandrespondingandenablestheinvestigationoftheinterrelatednatureofsocial,economicand ecologicalsystems. Studentsusetheexploratoryandcreativeplatformofthemediatodevelopworldviewsthatrecognisethe importanceofsocialjustice,healthyecosystemsandeffectiveactionforsustainability.Throughtheirmedia worktheymaypersuadeotherstotakeactionforsustainablefutures.
Unit 3 Entertainment
Unit description
Thefocusforthisunitisonentertainment.Withinthisbroadfocus,teachersselectlearningcontexts interestingtostudentsandbuildupontheinformalunderstandingstheyhavealreadyacquired. Studentsexpandtheirunderstandingofmedialanguages,learninghowcodesandconventionsareusedto constructentertainmentmedia.Theyexaminetheprocessofrepresentationandthewayvaluesare constructedinmediawork.Studentsconsiderhowtheexperiencesofaudiencesinfluencetheirresponsesto mediaandhowmediaworkisshapedbytheproductioncontextandthroughtheproductionprocess. Studentsanalyse,view,listentoandinteractwithinterestingandrelevantmediawork.Theyalsogenerate ideasandlearnproductionskillsandprocessesastheyapplytheirknowledgeandcreativityintheir productions.
Suggested contexts
Withinthebroadareaofentertainment,teachersmaychooseoneormoreofthesuggestedcontexts(this listisnotexhaustive): promotionandmarketingstrategies localandinternationalfilm commercial,communityanddigitalradio participationmedia fanzines animatedsitcoms.
Mediatypesstudentsmustworkinatleastoneofthefollowingmediainanyyear:film,television, photography,printmedia,radioanddigitalmedia.
Unit content
Thisunitincludestheknowledge,understandingsandskillsdescribedbelow.
Medialanguages
Systemofcommunication terminology,technologiesandcharacteristicsofspecificmedia characteristicsofmediaworkdesignedtoentertain featuresofcommercialandnoncommercialmedia
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Representation
whythemediausestereotypicalrepresentations thesocialinfluenceofstarsandcelebritiesinpopularmedia
Audience
Audiences howthepurposeandcontextofthemediaworkinfluenceaudienceresponse howvaluesaredepictedinentertainmentmediathroughgenreandrepresentations
Subcultures identifyingsubculturesbasedonculturalbackground,experiences,interestsandoccupations
Production
Majorinstitutionsandindependents comparingcommercialandnoncommercialentertainmentmediaintermsof budgets productioncosts targetingmainstreamaudiences marketingstrategiestopromotemediawork
Skillsandprocesses
collecting,interpretingandcommunicatinginformationwithingivencontexts demonstratingsafeprocedureswhenusingtechnologiesandresources applyingteamskills,includingactivelistening,makingdecisions,goalsetting,timemanagement, productionresponsibilities applingtheproductionprocess,includingapplicationoftechnicalskillsandprocesses,scriptsand storyboardsorlayoutdesign reflectingonproductionprocesses evaluatingstrengthsandweaknesessintheproductionandprocess
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Suggested contexts
Withinthebroadareaofrepresentationandreality,teachersmaychooseoneormoreofthesuggested contexts(thislistisnotexhaustive): breakfasttelevision newsandcurrentaffairsprogramsandwebsites communitybasedmedia lifestyleprogramsandmagazines participationmedia talkbackradio
Mediatypesstudentsmustworkinatleastoneofthefollowingmediainanyyear:film,television, photography,printmedia,radioanddigitalmedia.
Unit content
Thisunitincludestheknowledge,understandingsandskillsdescribedbelow.
Medialanguages
Systemofcommunication characteristicsofmediaindifferenttimesandcontexts
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Representation
representationofsubcultures connotationsassociatedwithstereotypes
Audience
Audiences audiencespreferencesandexpectationsofspecificmedia howdifferentviewing,listeningandinteractingcontextsinfluenceaudienceresponsestomediawork connectingvaluesinmediaworktoaudiencevalues
Subcultures valuesandattitudesofsubculturalgroups
Mediatrends impactofnewmediaonuseandproduction
Production
Majorinstitutionsandindependents comparingcommercialandnoncommercialmediaintermsof: productiontypes sourcesofrevenue marketingstrategiestocreateapointofview
Skillsandprocesses
collecting,interpretingandcommunicatinginformationwithingivencontexts demonstratingsafeprocedureswhenusingtechnologiesandresources applyingteamskills,includingactivelistening,makingdecisions,goalsetting,timemanagement, productionresponsibilities applingtheproductionprocess,includingapplicationoftechnicalskillsandprocesses,simplescriptsand storyboardsorlayoutdesign reflectingonproductionprocesses evaluatingstrengthsandweaknesessintheproductionandprocess
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School-based assessment
TheWesternAustralianCertificateofEducation(WACE)Manualcontainsessentialinformationonprinciples, policiesandproceduresforschoolbasedassessmentthatneedstobereadinconjunctionwiththissyllabus. Teachersdesignschoolbasedassessmenttaskstomeettheneedsofstudents.Thetablebelowprovides detailsoftheassessmenttypesfortheMediaProductionandAnalysisGeneralYear12syllabusandthe weightingforeachassessmenttype.
AssessmenttableYear12
Typeofassessment
Response Workinwhichstudentsplan,conductandcommunicatefindingsbasedontheanalysisofaudiences,media contextsandmediaexamplesusingarangeofframeworksandprimaryandsecondarysources. Production Extendedproductionprojectwhichcanbecompletedaseitherasingletaskorasseparatetasks. Studentsexploreideas,controlandmanagetheprocessesrequiredtomanagetheaestheticqualityof production. Independently,andinteams,managearangeofproductionprocesses,evaluatingandmodifyingthemas necessary. Demonstrateanunderstandingofstyles,structures,codesandconventionsandtheconfidenceand competenceintheuseoftechnologies,skillsandprocessesinarangeofcontexts. Externallysettask AwrittentaskoritemorsetofitemsofonehourdurationdevelopedbytheSchoolCurriculumand StandardsAuthorityandadministeredbytheschool. 15% 25%
Weighting
60%
ExternallysettaskdesignbriefYear12
Time Onehour Written Conductedunderinvigilatedconditions Format Typicallybetweentwoandsixquestions Thismayincludesetquestions,orachoiceofquestions.Studentsmayberequiredtorespond tomediaimages Content TheAuthorityinformsschoolsduringTerm3ofthepreviousyearoftheUnit3syllabus contentonwhichthetaskwillbebased
RefertotheWACEManualforfurtherinformation.
Grading
Schoolsreportstudentachievementintermsofthefollowinggrades:
Grade Interpretation A B C D E Excellentachievement Highachievement Satisfactoryachievement Limitedachievement Verylowachievement
Theteacherpreparesarankedlistandassignsthestudentagradeforthepairofunits.Thegradeisbased onthestudentsoverallperformanceasjudgedbyreferencetoasetofpredeterminedstandards.These standardsaredefinedbygradedescriptionsandannotatedworksamples.Thegradedescriptionsforthe MediaProductionandAnalysisGeneralYear12syllabusareprovidedinAppendix1.Theycanalsobe accessed,togetherwithannotatedworksamples,throughtheGuidetoGradeslinkonthecoursepageof theAuthoritywebsiteatwww.scsa.wa.edu.au Tobeassignedagrade,astudentmusthavehadtheopportunitytocompletetheeducationprogram, includingtheassessmentprogram(unlesstheschoolacceptsthatthereareexceptionalandjustifiable circumstances). RefertotheWACEManualforfurtherinformationabouttheuseofarankedlistintheprocessofassigning grades.
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Listssomecodesandconventionsandbrieflycommentsonhowtheyareusedtoconstructnarratives, meanings,stereotypesorviewpoints. Appliesalimitedrangeofskills,techniquesandprocessesandrequiresteacherguidancewhensolving productionproblems. Givesalimitedexplanationofsomefactorsortrendsthathaveinfluencedthefeaturesorcontentof mediawork. Givessimpleexamplesofhowmediaworkisusedandinterpretedbyaudiences. Givessimpleexamplesofcontrolsorconstraintswithlittleexplanationofhowtheyinfluencemedia production.Referstoaspectsoftheproductionprocessusedwithlittleornoevaluationofown production. DoesnotmeettherequirementsofaDGrade.