Ferreira 1 Aubrey Ferreira Dr. Guenzel ENC 1102 April 6, 2014 Advertising s Negative !"pa#t $n %$#iety !

n s$#iety t$day, every&'ere y$u l$$( y$u see an advertise"ent, &'et'er it be a #$""er#ial, a billb$ard, $r a page in a "agazine. Advertise"ents are (n$&n t$ be p'$t$s'$pped t$ "a(e t'e "$del and pr$du#t see" "$re appealing. )$&ever it is being argued t'at t'e editing is being ta(en t$$ *ar, parti#ularly in advertise"ents *$r appearan#e related pr$du#ts *$r &$"en, su#' as+ "a(e,up, 'air pr$du#ts, #l$t'es, et#. -'ese advertise"ents use psy#'$l$gi#al te#'ni.ues t$ sell t'e pr$du#t t$ its *ull p$tential, but at t'e sa"e ti"e it is 'urting s$#iety s sel* i"age. Advertise"ents are starting t$ "$ld even #'ildren s "inds, giving t'e" an unrealisti# i"age $* per*e#ti$n, resulting in advertise"ents being partly resp$nsible *$r t'e in#rease in eating dis$rders and use $* plasti# surgery. /et #$"panies argue t'at t'is type $* advertising is ne#essary *$r pr$du#ts t$ sell. -'e pressure pe$ple *eel resulting *r$" advertise"ents 'as be#$"e "$re and "$re alar"ing as its starting t$ a**e#t pe$ple at su#' a y$ung age. A study d$ne at 0CF s'$&ed nearly 102 $* girls aged t'ree t$ si3 &ere already #$n#erned ab$ut t'eir &eig't. 45ader 6r$gra"s7 5ader 6r$gra"s, a pr$gra" trying t$ #$"bat eating dis$rders, 'ad $t'er *rig'tening statisti#s $n t'eir &ebsite su#' as+ 8422 $* 1st t'r$ug' 9rd grade girls say t'ey &is' t'ey &ere t'inner,: and 8;12 $* ten,year,$ld girls e3perien#e a *ear $* being *at. As adults, &e $*ten say &e &is' &e #$uld g$ ba#( t$ being y$ung, &'en ti"es &ere si"pler and &e didn t &$rry ab$ut &eig't $r appearan#e. 0n*$rtunately t'at #are*ree part $* li*e is being ta(en a&ay *r$" t'is generati$n.

Ferreira 2 Ad$les#ents are being in*luen#ed by t'e $ver 1,000 advertise"ents t'ey see a year "enti$ning attra#tiveness. 45ader 6r$gra"s7 Due t$ t'e *a#t t'at a y$ung &$"an bet&een t'e ages $* 1;,94 'ave a <2 #'an#e $* being as sli" as a #at&al( "$del and a 12 #'an#e $* being as t'in as a super"$del, seen in advertise"ents, an in#reased a"$unt $* &$"en are n$& turning t$ eating dis$rders and plasti# surgery. 4)ealt'y 6la#e7 A##$rding t$ Nati$nal Eating Dis$rders Ass$#iati$n, nu"er$us #$rrelati$nal studies 'ave lin(ed e3p$sure t$ t'e t'in ideal in "ass "edia and advertise"ents t$ b$dy dissatis*a#ti$n, internalizati$n $* t'e t'in ideal, and eating dis$rders a"$ng &$"en. An esti"ated 0.1 t$ 9.< per#ent $* &$"en su**er *r$" an$re3ia nerv$sa in t'eir li*eti"e. 5esear#' suggests t'at ab$ut 1 per#ent $* *e"ale ad$les#ents 'ave an$re3ia. ='at is terri*ying is, 202 $* pe$ple su**ering *r$" an$re3ia &ill pre"aturely die *r$" #$"pli#ati$ns related t$ t'eir eating dis$rder, in#luding sui#ide and 'eart pr$ble"s. An esti"ated 1.1 t$ 4.2 per#ent $* &$"en 'ave buli"ia nerv$sa in t'eir li*eti"e. >uli"ia nerv$sa is als$ very 'ar"*ul t$ t'e b$dy as a#id eats a&ay t'e st$"a#' s tissue lining, #an put '$les in t'e es$p'agus and eats a&ay t$$t' ena"el. An$re3ia and buli"ia are n$t t$ be ta(en lig'tly. Advertisers s'$uld *eel as'a"ed t'at t'ey are in part resp$nsible *$r pus'ing &$"en t$ devel$p dis$rders, si"ply t$ "a(e "$re "$ney. A "a?$rity $* &$"en t'at d$n t turn t$ eating dis$rders turn t$ plasti# surgery. !n 2019 t'ere &as an $verall 122 in#rease in #$s"eti# pr$#edures per*$r"ed t$taling in "$re t'an a 12 billi$n d$llar revenue. !n 2019 lip$su#ti$n repla#ed breast aug"entati$n as t'e "$st *re.uently per*$r"ed surgi#al pr$#edure &it' a 162 in#rease and "$re t'an $ne billi$n &as spent $n t'e pr$#edure nati$n&ide. 4A"eri#an %$#iety *$r Aest'eti# 6lasti# %urgery7 A##$rding t$ A"eri#an %$#iety *$r Aest'eti# 6lasti# %urgery t'e t$p *ive surgi#al pr$#edures &ere+ lip$su#ti$n 4969,@12 pr$#edures, up 16.927, breast aug"entati$n 4919,92< pr$#edures, d$&n 1.227, eyelid surgery

Ferreira 9 4161,9;@ pr$#edures, up 1.427, tu""y tu#( 4160,0<< pr$#edures, up 2.927, and, n$se surgery 414<,@66 pr$#edures, up 2.@27.