Anderson 1 Broox Anderson Dr. Sue Bennett HON 1010A-01 22 April 2014 Marketing Amplified Mr.

Steve Babcock is a world-renowned creative guru in the fields of marketing, advertising, and digital media. He is popularly known a guest speaker for many schools and institutions nationwide as well as an active social media icon. Steve Babcock is from Jerome, Idaho, and also has a background in music, as he garnered some fame as a member of the band Hudson River School (Diaz). During his presentation at Dixie State Universityone, Im sure, of many talks presented by Babcockhe aims to share with his listeners an admirable argument for continued creativity and the power of individuals in the evolving marketing system. Babcock begins his oration by highlighting and vocalizing his accomplishments and introducing himself. To begin, Babcock invented the Dominos Pizza Tracker. This handy and efficient tool is used by thousands, if not millions, of people every day. I have personally used and appreciated this product without putting much thought to its creation. Significantly, he has worked with Best Buy, Justin Bieber, Ozzy Osbourne, and Burger King, among other notable brands. Beginning by catering to advertising, marketing, digital media, business, and anthropology students, Babcock asserts specifically that content is news; content is entertainment; content is utility; content is information; content is motivating; content is random; content is power (Babcock). This has a validating impact on the visible turn in social networking and technology. People crave content innately, and Babcock has found success in defining content with these seven-plus terms.

Anderson 2 Pulling on concepts and material from his background, Babcock moves in sequence to underpin the evolution of content in respect to advertising and marketing. Showing statistical data, he uncovers that there is an old model of news media, marketing, and advertising. This was controlled by Hollywood, Madison Avenue, and TV stations. However, he lauds the new model which is defined by one simple sentence: Content is controlled by everyone (Babcock). Through this, he continues to fortify examples and highlight his overlying message that content is power, and that this power is utilizable by individuals. Babcock goes on to approach this new model by lauding the statistical existence of 100 million Tumblr blogs, five Vines posted per second, 55 million-plus photos posted to Instagram daily, and thousands of tweets posted to Twitter every minute (Babcock). This kind of statistical data is simply amazing, and invaluable in approaching marketing. Furthermore, from an economic standpoint, Babcock identifies that this new turn in networking and technology gives us the power to producethrough Kickstarter, MakerBot, etc; power to sellthrough Etsy, etc; power to publish; power to motivateRed Thumb Reminder; and power to entertain (Babcock). From this, he poses the question, Why is this important? To which he provides, Make your future (Babcock). Babcock encourages through his presentation to take as many risks as you can while you can, to ask yourself, What can you make, publish, say, disrupt? (Babcock). His use of rhetoric motivated the audience to take an introspective look at their own capabilities and tools available to them. To conclude, Babcock simply states, Use the tools. Be whats next (Babcock). This emphatic statement was an all-inclusive close to his impressive presentation which proffered great insights to marketing, advertising, and digital media as a niche.

Anderson 3 Works Cited Babcock, Steve. Dixie Forum. Dixie State University, St. George. 25 Mar. 2014. Lecture. Diaz, Ann-Christine. "Six Things You Didn't Know About EVB ECD Steve Babcock | Agency News - Advertising Age." Advertising Age Agency News RSS. Advertising Age, 25 Oct. 2013. Web. 22 Apr. 2014.