Class IV

Qualities of a Marketing
Research Manager
 Must be innovative

 Take the problem from a fresh perspective

 Confident of his skill and knowledge

 Well informed and up-to-date

 Good at administrative decisions
Qualities sought in a researcher

 Strong writing skills

 Strong analytical skills
 Strong verbal skills
 Professional appearance
 Good grades
 Strong quantitative skills
 Potential new business development skills
 Good schools
 Managerial skills
 Client – handling skills
 Expertise in specific industry

 Research Design
 It is the specification of procedures
for collecting and analyzing the data
necessary to help identify or react to the
problem or opportunity, such that the
difference between the cost of obtaining
various levels of accuracy and the
expected value of the information
associated with each level of accuracy is
maximized
Research design for New
Coke
process