This mail refers to the topics that were covered after the Mid Term Examinations in the course

of International Marketing, going by the tradition the topics covered before Mid Term Examinations will also feature in the End Term Question paper so I assume that you all are not going to put this question again ! You have to refer all the ppts sent till now (Pre & Post Mid Term). I expect that all of you will appear the End Term Examination without fail making my task easier to compile your results, few of you have yet to submit the Assignments allotted to you in lieu of missing the Mid Term Examination & the Internal Assessment (you call it Attendance !), do submit it in a day or two (after your Farewell !) so as to avoid delay in obtaining your Diploma. Prepare for the following topics by focussing on the Understanding of topics rather than on memorising:1. Segmentation, Targetting & Positioning (STP) in International Markets 2. Product decisions for International Markets 3. Pricing decisions for International Markets 4. Distribution Practice for International Markets ( recall the discussions of ILM-term V) 5. Communication/Promotion/Advertising practices for International Markets Make sure that your answers are not generic (unlike Pharmaceutical drugs !) but specific and most importantly relevant to the question(s) being asked. You will find the ppts by Warren Keegan & Sameer Mathur ( reputed Professors of IM), do go through them. I am also forwarding the ppts of the Course book provided to you, Global Marketing by Hollensen, incase you wish to revise !