LAASIA CAMPBELL

LaAsia.Campbell@gmail.com | 340.998.6901 School: Howard University 2400 Sixth St. NW, Washington, D.C. 20059 Home: 6515 Belcrest Rd. Apt#710D Hyattsville, MD 20782 EDUCATION
Howard University, School of Communications, Washington, D.C. B.A. Bachelor of Arts Degree, Journalism and Communications Related Coursework: Writing for the Media Reporting & Writing Advertising Sales Advertising Research & Marketing Advertising Campaigns Public Relations Barnard College, Summer Program, New York, NY Journalism, Event Planning Certificate of Completion Anticipated May 2014 Media Buying &Planning

June 2008 August 2008

INTERNSHIP EXPERIENCE
WHUT Howard University Television, Washington, D.C.

Advertising/Programming Intern
Assisted with and attended special events and meetings Provided assistance to the Executive Director with organizing special projects/events Developed a Marketing Portfolio for WHUT WTJX Public Television Network Channel 12, St. Thomas, U.S.V.I.

January 2014- April 2014

Advertising Intern
Developed and compiled media lists for WTJX Events Drafted press releases for PBS Programs and Events Coordinated media coverage of PBS Programs on a weekly basis Assisted in the distribution and delivery of marketing materials Aided in the production of the local stations program guide Supported the Interstitial Producer with creating graphics for on-air promotions

June 2013 August 2013

Translation LLC, New York, NY

Strategy Intern
Collaborated with group members to develop creative editorial projects Presented finalized projects to senior management and team members Provided deck files and campaign pitches for various clients (i.e. Target, McDonalds, Sprite, Pepsi) Conducted thorough research and target audience analyses for major accounts Solely responsible for the social media aspect for the Ronald McDonalds House Charities

June 2012 August 2012

Howard University, Washington, D.C.

Public Relations Intern

Assisted Public Relations Director with day-to-day tasks Aided in the PR for several events (i.e. ESPN Day, Graduation, PR Firms Career Day) Created postings and distributed detail information to attendees for the events

January 2012 - May 2012

BET Networks, New York, NY

Public Relations Intern

Assisted in gathering media criteria for coverage of the BET Awards Aided in the development of webisode start-up Shared feedback and gave pitch ideas to Public Relations Director regarding assignments Created press releases for the television series, The Game Developed media list for special events

June 2011 August 2011

SKILLS
Proficient in Microsoft Office and Final Cut; Social Media & Marketing

AFFILIATIONS
Howard University CapComm, Copywriter Finally Reid by Marcia Reid U.S. Virgin Islands LIFT Alumni (Labor Investing For Tomorrow) Howard University Chapter, Public Relations Society of America, PRSSA Spring 2014 Summer 2013 Fall 2012

Howard University Chapter, The National Council of Negro Women, NCNW Reform Church Volunteer, Mission trip from Shanghai to Beijing to promote the U.S.V.I. brand

Fall 2011 Summer 2009