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DEFN OF PR 1948 - COUNCIL OF THE INSTITUTE OF PR { BRITISH } - PR practice is the deliberate, planned, and sustained effort to establish and

maintain mutual understanding between an organisation and its public.

DEFN OF PR 1978 -D MEXICAN STATEMNTPR practice is the art and social science of analysing trends, predicting their consequences, counselling organisation leaders and implementing planned programs of actions which will serve both the organisation and the public interest.

DEFN OF PR NOV. 6, 1982 : PRSAA : As Mgmt Funct , PR encompasses fwg Anticipating, analyzing and interpreting public opinion, attitudes and issues which might effect, for good or ill, the operations and plans of organization .

DEFN OF PR NOV. 6, 1982 : PRSAA Counseling management at all levels in the organization with regard 2 policy decisions, courses of action, and communication, taking into account their public ramifications and d orgs social or citizenship responsibility.

DEFN OF PR NOV. 6, 1982 : PRSAA Planning and implementing the organization's efforts to influence or change public policy.

DEFN OF PR NOV. 6, 1982 : PRSAA Researching, conducting and evaluating, on a continuing basis, pgmes of action & comn 2 achieve informed pub understndg, necessary to the success of an organization's aim. May include marketing, fin fund raising, employee pgme etc,

DEFN OF PR NOV. 6, 1982 : PRSAA Setting objectives, planning, budgeting, recruiting and training staff, developing facilities. In short managing the human resources to meet all of the above objectives and goals.

DEFN OF PR 2011-12, PUBLIC RELATIONS SOCIETY OF AMERICA (PRSA} Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.'

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ANALYSIS OF DEFN OF PR Planned effort / mgmt funct. Relationship Org & Pub. Eval pub attitudes & opins. Orgs policies, procedures and action as they relate to its publics.

ANALYSIS OF DEFN OF PR 5. Steps taken to ensure that these policies, procedures and actions are in public interest and socially responsible. 6. Execution of an action and/or communication programme.

ANALYSIS OF DEFN OF PR 7. Development of rapport, goodwill, understanding and acceptance through a two way communication.

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ROLE OF PR IMPROVE COMMUNITY RELN IMPROVE EMPLYEE RELN PRODUCT PROMOTION FINANCIAL RELN : COMN WITH STK HOLDERS ETC GOVT RELN : POLITICAL RELN : TO ATTRCT VOTES CRISIS MGMT

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FUNCTION OF PR ANALYSING & PREDICTING INFO GATHRNG & MONITRN COMN PLG INFO DESSIMEN ADVISORY & COUNSELLING

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ELEMENTS OF PR TWO WAY COMN MUTUAL UNDERSTANDING CARING 4 PUBLIC OPINION SOCIAL RESPONSIBILITY MANAGEMENT FUNCTION PLANNED ACTIVITY

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PRINCIPLES OF PR SUCCES PERSUASIVE COMN TWO WAY COMN PUB INTR INFLNCE O GP IN MSG ACCEP HONEST COMN USE OPINION LDRS / INTRMEDIATERIES CHOICE OF TOOLS ENSURING RECEPTIVITY

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PR GOALS ATTACRT PUBLIC ATTEN WIN BELIEF ACHIEVE UNDERSTANDING EARN GOOD WILL BUILD IMAGE

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CATEGORY OF PR TOOLS PRINT MEDIA PRINTD & GRAPHIC COMN ORAL COMN OUTDOOR MEDIA ( ELEC DISPLY, HOARDING, POSTER) BROADCAST MEDIA ( RADIO, TV, FILMS) OTHER MEDIA ( WEB, ENDORSEMENT, EXHIBITION)

MEDIA TOOLS 1. PRINT a)PRESS RELEASE b)PHOTOGRAPHS c)CASE HISTRORY / STUDY d)EDITORIALS e)ADVETORIALS f)INTERVIEWS / FEATURES g)LETTRS TO EDITOR h)ANALYSTS BRIEF

MEDIA TOOLS 1. PRINT(CONTD) i)CORPORATE ADVERTISNG j)POSTER & CALENDER k)WRITTEN SPEECH l)INTERNL NEWS LETTER / PUB / JOURNAL m)CORPORATE BROCHURE 2. SPECIAL EVENTS SPEECHES, BANQTS, CONTEST,

MEDIA TOOLS 3.COMPANY WEBSITE 4.E MAIL / DIRECT MAILERS 5.AUDIO VISUAL PRESENTATIO a) AUDIO PRES TELE HOT LNE, RADIO PGME PUB ANNOUNCE b)AUDIO / VISUAL MOVIE FILM

MEDIA TOOLS 6. EXHIBITIONS 7. OPEN DAYS 8. MEDIA RELATIONS 9. MEDIA TOUR 10. NEWS LETTER 11. SPEAKING ENGAGEMENTS 12.SPONSORSHIP 13.EMPLOYEE COMN

MEDIA TOOLS 14.TRADE SHOWS 15.COMMUNITY RELATIONS 16.SOCIAL MEDIA a) FACE BOOK b) LIKEDIN c) BLOGS d) TWITTER e) RSS FEEDS f) YOU TUBE

PROFESSIONAL REQMTS OF PRO 1. CLARITY 2. COMMITMENT 3. COMMUNICATION SKILLS 4. CREATIVITY 5. CONCISE 6. CONTINUITY 7. COMMON SENSE 8. COURSTSEY 9. CREDIBILITY 10.COMPUTER LITERATE

PERSONAL QUALITIES : PRO 1. GET ALONG WITH ALL 2. ABLE TO COMMUNICATE 3. ABLE 2 ORG 4. ABLITY 2 USE IMAGINATION 5. ABILITY 2 ADVISE 6. ABILITY TO RESEARCH 7. HV INTEREST IN PEOPLE 8. POSITIVE MINDSET 9. APTITUDE FOR WRITING 10.ABLE 2 FACE CHALLENGES

PERSONAL QUALITIES : PRO 11.LEADERSHIP QUALITIES 12.HABIT OF READING 13.ALERTNESS & VIRILITY 14.EMPATHY 15.HONESTY & INTEGRITY 16.POLITENESS 17.EGO FREE 18.SELF CONFIDENCE 19.PERSUASIVENESS 20.DESIRE TO SERVE & HELP

EDUCATIONAL QUALITIES : PRO 1. MIN GRAD : ANY STREAM 2. PREF BACHELOR OF PR 3. BACHELOR OF COMN 4. DEGREE IN JOURNALISM 5. DIP IN PR 6. MA ADVERTISING 7. MASTERS : COMN & JOURNL 8. MASTER IN PR 9. MPHIL / PHD - COMN 10. COMPUTER LITERATE

PROFESSIONAL TRAITS : PRO 1. POL AFFAIRS KNOWLEDGE 2. KNOWLEDGE OF PSYCHOLGY 3. APPRE OF HISTORY , ART, CIVILIZATION & CULTURE 4. KNOWLEDGE OF FINANCE & BUSINESS 5. QUALITY OF SPEECH 6. EXPERIENCE IN ADMIN 7. READING HABITS NEWS COMPUTER LITERATE

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CODE OF ETHICS INTERNATIONAL CODE OF ETHICS ADOPTED BY IRPA IN ATHENS IN 1965. ALSO KNOWN AS CODE OF ATHENS APPLICABLE TO ALL MEMBER COUNTRIES OF THE UNO 1968 - PRSI ADOPTED THE CODE OPF ETHICS & MADE VIOLATION PUNISHABLE

PRSI CODE OF ETHICS 1. ENDEAVOUR TO A. CONTRIBUTE 2WARDS ACHIEVING MORAL & CULTURAL CONDITIONS 2 ENABLE HUMAN BEINGS TO ENJOY RIGHTS UNDER UNIVERSAL DECL OF HR B. EST COMN PATTERN THROUGH FREE FLOW OF ESSEN COMN IMP FELG

PRSI CODE OF ETHICS 1. ENDEAVOUR TO (CONTD) C. CONDUCT 2 DESRVE & SECURE CONFIDENCE OF OTHERS. D. KEEP IN MIND HIS CONDUCT IN RELATION BETWEEN PROFFESSION & PUBLIC.

PRSI CODE OF ETHICS 2. SHALL UNDERTAKE A. 2 OBSERVE MORAL PRINCIP & RULES OF UNIV DECL OF HR. B. PAY DUE REGARD TO UPHOLD HUMAN DIGNITY & RECOG RT OF INDL 2 JUDGE 4 HIMSELF.

PRSI CODE OF ETHICS 2. SHALL UNDERTAKE (CONTD) C. 2 EST MORAL , PSYCHO, & INTELECT CONDITIONS 4 DIALOGUE 2 ENABLE PEOPLE TO XPRESS VIEWS. D. 2 ACT IN A MANNER 2 TK INTO ACCT INTEREST OF PARTIES INVOLVED

PRSI CODE OF ETHICS 2. SHALL UNDERTAKE(CONTD) E. CARRY OUT COMITMENTS & UNDERTANDING IN A MANNER THAT THE WORDINGS DO NOT LEAD TO MISUNDERSTANDING.

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CODE OF ETHICS SHALL REFRAIN FROM SUBORDINATING TRUTH 2 OTHER REQMTS. CIR INFO NOT BASED ON EST FACTS. TAKE PART IN UNETHICAL OR DISHONEST VENTURE USE MANUPULATIVE METHODS 2 CREATE SUB CONCIOUS MOTIVATION

AVOIDING MORAL & ETHICAL CONFLICTS 1. BE KNOWLEDGABLE IN PR. 2. BE AWARE OF UR VALUES. 3. BE ABLE TO IDENTIFY STICKY SITUATIONS 4. WALK THE TALK OF MISSION STATEMENT OF THE ORG 5. TRAIN STAFF WELL

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IPRA CONCIEVED IN 1949 BY DUTCH & BRITISH PR PRACTIONERS DURING MTG 4 IMPROVING QLTY & EFFICIENCY OF PR PRACTOR. INSTRUMENTAK IN CODE OF ATHENS. HAS 700 FULL MEMBERS IN 80 COUNTRIES IPRA GOLDEN AWARD 4 EXCL

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PRSI EST IN 1958. TILL 1966 FUNC AS INFORMAL BODY. 1961- REGD UNDER INDIAN SOCITIES ACT XXVI OF 1961 HQ IN MUMBAI. KALI H MODI FOUNDER PRESIDEN -1966 - 1969 1965 PUBLIC RELATION CIRCLE FORMED.

PRSI 6. 1968 PRC DISBANDED UNANIMOUSLY DURING 1ST ALL INDIA PR CONF AT ND. 7. KOLKATA CHAPTER OF PRSI FORMED IN 1969 8. MGMT ELECTED REPS BY REGIONAL CHAPTERS FROM AMONGST PR PRACS, MULTI NATIONALS, GOVT & PVT SECT & ACADEMICIANS

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DIFF ADV AND PR: PTS PAID V/S UNPAID COST CONTENT CONTROL WRITING STYLE TGT AUDIENCE FRONT PAGE COVERAGE SELF LIFE AIM : SELL V/S KNOWLEDGE CREATIVITY

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PROPOGANDA: PTS AIM : INFLNCE COMMUNITY BIASED VIEWS FACTS SELECTIVELY PRESENTED DECEPTION RATHER THAN PERSUASSION CREATE HATRED AMONGST COMETITORS FORM OF POL WARFARE

7C OF COMMUNICATION: PTS 1. COMPLETENESS 2. CLARITY 3. CORRECTNESS 4. CONCISENESS 5. CONSIDERATION 6. COURTSEY 7. CONCRETENESS

ROLE OF CORPORATE COMN 1. CORP PHILPHY & IDEOLGY. A. EVOLVE CORP IDEO & PHILO B. ENABLE OFFRS & EMPLOYEES TO I. UNDERSTAND, APPRE & XPRESS CORP IDEOLGIES & PHILOSOPHY II. SHARE CORP VISION III. DEFINE THEIR ROLE IN ORG

ROLE OF CORPORATE COMN 2. CORP IMAGE. A. UPDATE RG OF COY ACTIVITS B. UPDATE ON PERFRM GRWTH C. DEFINE FUTURE COY DIRNS

3. MARKETING TOOL. A. CREATE CONSUMER AWARENESS B. GENERATE SALES

ROLE OF CORPORATE COMN 4. PRODUCTIBILITY & PROFITABILITY. A. CREATE PRODUCTIVITY AWARENESS & QLTY CONCIOUSNESS B. PROVIDE OPPORTUNITY 4 PROFFESIONAL DEVP & SKILL UPGRADATION C. PROVIDE UPDATE ON COMPANY POLICIES / RULES

ROLE OF CORPORATE COMN 5. EMPLOYEE RELN & PROF DEVP. A. ENHANCE CAMADARIE BETWEEN EMPL & OFFR B. UPDATE ON STAFF TRANSITION ( POSTING / PROMOTION / ACHIEVE ETC) C. DEVP CRITICAL THINKING & AWARENESS ON IMP ISSUES D. XPRESSION OF CREATIVITY

ROLE OF CORPORATE COMN 6. INDUSTRIAL HARMONY & PEACE A. PROVIDE FORUM 4 DIALOG MGMT & EMPLOYEE B. IDEN PERSONAL CONFLICT & RESOLVE THEM C. CREATE EMP SP ON SPECIFIC ISSUES D. PROVIDE CHNL OF COMMN MGMT & EMPLOYEE

ROLE OF CORPORATE COMN 7. SOCIAL RESP & PUB IMAGE A. GENR PUB AWARENESS ABOUT COY ACTIVITIES & PROJ B. CREATE AWRENES 4 COMMUNITY ORIENTED PROJ OF COY C. ENHANCE COMMUNITY REL D. DEVP SOCIAL AWRENESS

ROLE OF CORPORATE COMN 8. GOVT RELN A. XPRESS COY STANCE ON GOVT POLICIES ESP THOS EFFECTING BUSINESS B. PROMOTE GOVT PVT DIALOGUE ON VITAL ECO & INDUSTRIAL ISUES

CRISIS MANAGEMENT ELEMENTS OF CRISIS A. THREAT TO ORG B. ELEMENT OF SURPRISE C. A SHORT DECISION D. NEED FOR CHANGE

CRISIS MANAGEMENT DEFINITION INSTITUTE OF CRISS MGMT A SIGNIFICANT BUSINES DISRUPN WHICH STIMULATES MEDIA COVERAGE

CRISIS MANAGEMENT CRISIS MGMT CONSISTS OF 1. METHODS 2 RESPOND 2 REALITY & PERCEPTION OF CRISIS 2. EST METRIC TO DEFINE WHAT SCENARIOS CONSTITUTE A CRISIS 3. COMN THAT OCCURS WITHIN RESPONSE PHASE

CRISIS MANAGEMENT LERBINGER CLASSIFICATION OF CRISIS 1. NATURAL CRISIS 2. PRODUCT CRISIS 3. TECHNOLOGICAL CRISIS 4. CONFRONTATIONAL CRISIS 5. CRISIS OF MALENOVALENCE 6. CRISIS OF ORG MISDEEDS

CRISIS MANAGEMENT OTHER CLASSIFICATION OF CRISIS 1. CRISIS OF SKEWED MGMT VALUES 2. CRISIS OF DECEPTION 3. MGMT MISCONDUCT 4. WORKPLACE VIOLENCE 5. RUMOURS

CRISIS MANAGEMENT CRISIS MGMT MODEL : GONZALEZ- HERRERO & PRATT 3 PHASE MODEL 1. PH 1 ANTICIPATING / PREVENTING THE CRISIS: DIAGNOSIS 2. PH2 ACTION DURING CRISI TURN AROUND STRATEGY 3. PH3 ACTION POST CRISIS CHANGE IMPLEMENTATION

CRISIS MANAGEMENT CRISIS MGMT SKILLS 1. DISTINCT : CRISIS MGMT VS COMN 2. FORECASTING CRISIS 3. PRE CRISIS TRAINING 4. CRISIS MTRL CREATION 5. MEDIA & PUB MGMT - COM 6. RESPONDING 2 CRISIS 7. STUDYING BEST PRAC

CRISIS MANAGEMENT CRISIS MGMT SKILLS 8. APLN NEW MEDIA TOOLS 9. POST CRISIS MGMT 10. ENSURE GOOD DECISION MAKING UNDER STRESS

CRISIS MANAGEMENT CRISIS MGMT TECHNIQUES 1. ADDRESS PUB IMMEDIATELY 2. MAINTAIN HONESTY 3. BE INFORMATIVE 2 AVOID RUMOURS 4. SHOW CONCERN 2 PUB BECAUSE THEY MATTER 5. MAINT 2 WAY RELATIONSHIP LISTEN 2 PUB

CRISIS MANAGEMENT CRISIS RESPONSE 1. ATTACK THE ACCUSER 7 DESTROY HIS CREDITIBILITY 2. DENY NO CRISIS EXISTS 3. JUSTIFICATION WHERE CORPORATE CLAIMS NO DAMAGE OR VICT FAULT 4. INTREGRN APPEASE PUB 5. CORRRECTIVE ACTION

CHAIRMANS SPEECH AIM : INFO , MOTIVATE, PERUADE, ENTERTAIN

TOPIC SELECTION : MUST INTEREST THE AUDIENCE AND THE PRO


GUIDE CHAIRMAN : PROVIDE WRITTEN SPEECH AND HOW TO DELIVER IT

GUIDELINES CHAIRMAN SPCH 1. PERTINENCE RELEVANT 2. VARIETY SP OF EXAMPLES 3. AMOUNT SUFFICIENT SP 4. DETAIL EACH SP 2 BE DEVP 2 MAKE AUDIENCE UNDERSTAND 5. APPROPRIATERNESS EACH SP MTRL MUST MEET DEMANDS PLACED BY AUDIENCE & OCCASSION

PR PROCESS STEPS OF PR PROCESS 1. FACT FINDING 2. PLANING 3. COMMUNICATION 4. EVALUATION 5. RESEARCH

PR PROCESS PLANING : 6 PT MODEL 1. APPRE OF SIT 2. DEFINING OF OBJECTIVES 3. DEFINING OF PUBLICS 4. SELECTION OF MEDIA 5. BUDGET 6. ASSESMENT OF RESULTS

PR PROCESS PLANING : APPRE OF SIT 1. LOGICAL PLG 2. PR TARNASFER PROCESS : -VE TO +VE 3. INVESTIGATING THE SYSTEM 4. OPINION POLLS 5. METHODS OF APPRE SIT

PR PROCESS PLANING : APPRE OF SIT 1. PR TARNSFER PROCESS : -VE TO +VE A. HOSTILITY - SYMPATHY B. PREJUDICE - ACCEPTNCE C. APATHY INTEREST D. IGNORNCE TO KNOWLED

PR PROCESS PLANING : APPRE OF SIT 2. PR TARNSFER PROCESS : -VE TO +VE A. HOSTILITY - SYMPATHY B. PREJUDICE - ACCEPTNCE C. APATHY INTEREST D. IGNORNCE TO KNOWLED

PR PROCESS PLANING : APPRE OF SIT 5. METHODS OF APPRE SIT A. STUDY / ANALYSE SVY B. PUBLIC IMAGE C. MEDIA COVERAGE D. SALES TREND E. SHARE PRICE F. INDUSTRL RELATIONS G. CUSTOMER COMPLAINTS H. ATTITUDE O OPINON LDR

PR PROCESS DEFINING OBJECTIVES 1. PREP STOCK MARKET 2. IMPROVE COMMUNITY REL 3. CLEAR MISUNDERSTANDS 4. EDUCATE & GUIDE USER 5. EST NEW CORPORATE IDEN 6. REGAIN PUB CONFIDENCE AFTER DISASTER 7. KEEP POLITICIANS INFO OBJ 8. INFO COYS INT EX PUB R & D

PR PROCESS DEFINING PUBLICS 1. COMMUNITY 2. EMPLOYEE 3. SUPLIERS SERV & MTRL 4. INVESTORS 5. DISTR 6. CONUMER 7. OPINION LDR