ECA Mission Statement The Eastern Communication Association (ECA) is a professional organization of scholars, teachers and students of Communication

Studies. The ECA was initially established in 1910 and continues as the oldest professional communication association in the United States.
Audience Demographics Higher Education Professors: Instructors, Deans and Presidents of higher education institutions Graduate Students Undergraduate Students: Current Communication majors from various higher education institutions Communication Practitioners Officers of ECA Past officers

Goals & Objectives for Social Media Use Increase the number of likes to the Facebook page by advertising via e-mail, convention print materials, and word-of-mouth Establish dialogue amongst fans of the Facebook page by creating posts Provide valuable content by posting news articles one or two times per week Provide news and events related to ECA throughout the year Post call-for-news for fans to submit communication-related items (books, articles, job opportunities, etc) to be highlighted on the page Develop informational posts about ECA i.e. history, facts, what is going on, upcoming programs or events to look forward to, etc. Create posts that give encouragement and helpful tips for professional life for people and businesses Like other Department of Communication Facebook pages to build a network and awareness
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Conference-specific Goals & Objectives Provide conference updates to the Facebook page in a timely manner Post reminders for conference registration, hotel reservations, flight reservations and transportation to hotel with link shortcuts once per week Advertise convention excursions on a weekly basis until all spots are filled Advertise one short course per week Create photo albums for conference events and post within 24 hours Post student information related to the ambassador and buddy programs bi-weekly Post thank you messages to the sponsors of specific events We will continue to: Engage- Create posts that present a reason for followers to engage and participate in post. For example, ask open-ended questions, create fill-in the blank sentences, or simply ask followers to like or share post if they agree. Inform- Create post with information about the ECA Conference and the organization itself. For example, history, facts, what is going on, upcoming programs or events to look forward to. All information will be relevant and up-to-date. Inspire- Create posts that give encouragement and provide helpful tips for every use. Communicate- Communicate to those in the field who are unable to attend about presentations and events taking place at the ECA conference. Content Strategy Encourage presenters/speakers to promote their panel-discussions and short courses on Facebook tagging the Eastern Communication Association to encourage discussion on the page. Encourage followers to share articles, stories or topics theyve found on social media that are relevant to ECA panels, discussions, and presentations. Local Attractions Hotel Accommodations/Amenities Dining and entertainment close to the hotel Things to do around Providence

Excursions The excursions are special events that will be available for attendees to take part in while at the ECA convention. Some events have corresponding panels that attendees are also encouraged to attend. All additional information for summaries and registration are available on the ECA website and through weekly Facebook posts. Ballgame and Panel Lizzie Bourden House Tour Documentary Ri-Ra Irish Pub, Carey

Platforms The ECA Facebook page is currently our primary focus. Facebook is being used to promote special events, panel discussions and articles related to the ECA conference and the field of communication that would be of interest to attendees. A future goal is to implement the use of Twitter in order to create a stronger social media presence and target a larger range of demographics. Potential Campaign(s): On the ECA website, there is information about advertising and sponsorship. We could plan to implement a social media campaign on Facebook in which ECA would partner with those individuals and companies and have them help promote ECA. All parties would be able to share one anothers posts or promote relevant events pertaining to both organizations. Ask past ECA attendees to share their experiences and favorite parts of past conferences including speakers, panels, or special events. All students attending the conference from various locations could each share a special picture that represents a story from their experience, or the most memorable and "lively" moment they had while attending the convention. This could be a productive way to highlight the conference and its purpose and also display to others how great of an opportunity it was to be a part of. Creating an ECA Instagram account would be a great way to implement this campaign (as the applications popularity is increasing). This way, students can share a photo that best represents their ECA experience with a creative hashtag. The use of a creative hashtag that ties in with the conference will increase ECAs visibility on Instagram, and allow others to get a summary of the conference through the use of picture story telling. Management Each ECA planning team member is responsible for analyzing and developing the social media plan for the convention The team will establish individual roles for the convention The team will follow the provided content calendars scheduled times for monitoring and managing SM before and during the conference
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Completed Work Short Course Information Created a Word document containing the information for all Short Courses Conference Updates Currently posting reminders to register for the conference with link to registration page from Facebook Researched transportation options (hotel shuttle, taxi options) Created posts to remind attendees to book flights as well as informative posts about transportation from airport to hotel Created Master List of All Important Dates Uploaded photos individually into Google Drive folders with appropriate file name Continuing to work on posters that will be displayed throughout the conference During Convention Help Dr. Swarts with hospitality needs Support marketing director to ensure the proper setup of the exhibit hall Change convention signage for different events throughout the day Run errands when necessary Create a focus group to gain information for future conventions including but not limited to the following questions: Did you find the social media we utilized useful? Would you find it helpful if we continued the social media use for the upcoming year? How often did you check ECAs Facebook page for updates and information? **The majority of our survey questions deal with social media usage by conference attendees. The 2015 ECA conference plans to focus heavily on social media usage, making this year the test year. We want to be able to provide ECA 2015 with a social media plan that will benefit them. Post-Convention Releasing a follow-up survey through Survey Monkey to attendees to evaluate the effectiveness of our social media use After the conference Did you use Social Media (I.E. ECA FB page) during the conference? What types of things would you like to see changed, enhanced or added to the social media usage for the next ECA convention (i.e. more articles shared on social media, questioning people on Facebook for more engagement or new topics that havent been discussed)? Did ECA provide enough information via social media as needed? Discuss how we can improve social media strategies for future conventions

Appendix A - Content Calendar 2014 ECA CONVENTION SOCIAL MEDIA EDITORIAL CALENDAR
Feb 17 -23 Monday Ashley Hannah Koren Natalie Niki Rachel Tyhira 5p: Convention Registration Reminder 9a: Short Course Registration 2p: Baseball 2p: Local Attractions 12p: Convention + Short Course Reminder 11a: Lizzie B 2p: Documentary 9a: Hotel Resv (Early Bird) 2p: Ri-Ra 9a: Excursion Signup Tuesday Wednesday Thursday Friday Saturday

Feb 24 Mar 2 Ashley

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

9a: Hotel Resv (Early Bird) 2p: Ri-Ra 9a: Excursion Signup

Hannah

Koren Natalie

11a: Lizzie B 2p: Documentary 2p: Baseball 6p: Undergrad buddy system registration 5p: Convention Registration Reminder 9a: Short Course Registration 2p: Local Attractions

Niki Rachel

Tyhira

12p: Convention + Short Course Reminder

Mar 3 -9 Ashley

Monday 9a: Hotel Resv (Early Bird)

Tuesday

Wednesday

Thursday

Friday

Saturday

Hannah

2p: Ri-Ra

9a: Excursion Signup

Koren

11a: Lizzie B 2p: Documentary 2p: Logo Contest 2p: Baseball 6p: Undergrad buddy system registration 5p: Convention Registration Reminder 9a: Short Course Registration 2p: Local Attractions 2p: Logo Contest (one week left)

Natalie

Niki

Rachel

Tyhira

12p: Convention + Short Course Reminder

Mar 10 - 16 Ashley

Monday 9a: Hotel Resv (Early Bird)

Tuesday

Wednesday

Thursday

Friday

Saturday

Hannah Koren 11a: Lizzie B 2p: Documentary 2p: Logo Contest 2p: Baseball

2p: Ri-Ra

9a: Excursion Signup

Natalie

Niki

5p: Logo Contest (tomorrow is last day)

8a: Logo Contest (last day to submit)

Rachel

6p: Undergrad buddy system registration 5p: Convention Registration 9a: Short Course Registration 6

2p: Local Attractions

Tyhira

12p: Convention + Short Course Reminder

*During this week, we will lessen the amount of Facebook posts.

Mar 17 - 23 Ashley Monday 9a: Hotel Resv (One week left of Early Bird) Tuesday Wednesday Thursday Friday Saturday Sunday 9a: Hotel Resv (Last Day Early Bird Tomorrow)

Mar 24 - 30 Ashley

Monday 9a: Hotel Resv (Last Day Early Bird)

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Bryan Hannah 2p: Ri-Ra 9a: Excursion Signup

Koren Natalie

11a: Lizzie B 2p: Documentary 2p: Baseball 6p: Undergrad buddy system registration 5p: Convention Registration Reminder 9a: Short Course Registration 2p: Local Attractions

Niki

Rachel

Tyhira

9a: Convention Registration Reminder (Only a few days left of Early Bird)

9a: Convention Registration Reminder (Last Day of Early Bird Tomorrow)

Mar 31 Apr 6 Ashley

Monday 9a: Hotel Resv

Tuesday

Wednesday

Thursday

Friday

Saturday

Bryan Hannah 2p: Ri-Ra 9a: Excursion Signup

Koren Natalie

11a: Lizzie B 2p: Documentary 2p: Baseball 6p:Undergrad buddy system registration due tomorrow 9a: Convention Registration Reminder (Last Day of Early Bird) 9a:Undergrad buddy system registration is due 9a: Short Course Registration 2p: Local Attractions

Niki Rachel

Tyhira

12p: Convention + Short Course Reminder

Apr 7 - 13 Ashley

Monday 9a: Hotel Resv

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Bryan Hannah 2p: Ri-Ra 9a: Excursion Signup

Koren Natalie

11a: Lizzie B 2p: Documentary 2p: Baseball 2p: Local Attractions 5p: Convention Registration Reminder 9a: Short Course Registration 12p: Convention + Short Course Reminder

Niki

Rachel

Tyhira

Wednesday, Apr 9: Only two weeks left until the ECA Convention in Providence! Dont forget to register and set your travel plans!

Apr 14 - 20 Ashley

Monday 9a: Hotel Resv

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Hannah

2p: Ri-Ra

9a: Excursion Signup

Koren

11a: Lizzie B 2p: Documentary 2p: Baseball 2p: Local Attractions 5p: Convention Registration Reminder 9a: Short Course Registration 12p: Convention + Short Course Reminder

Natalie

Niki

Rachel

Tyhira

- - - - - - - - - - - - - CONVENTION WEEK - - - - - - - - - - - - Apr 21 - 27

Ashley

Monday

Tuesday
1p:Registration Opening Reminder (For Wednesday)

Wednesday
8a:Registration Opening Reminder (For today) 1p:Registration Opening Reminder (for Thursday)

Thursday
6a:Registration Opening Reminder (For today)

Friday

Saturday

Bryan

8p:Presidents Reception Reminder (for tomorrow) 6p:Publishers Exhibition Hall Reminder (for Thursday) 7a:Publishers Exhibition Hall Reminder(for today) 6p:Publishers Exhibition Hall Reminder (for Friday) 7a:Publishers Exhibition Hall Reminder(for today) 6p: Publishers Exhibition Hall Reminder (for Saturday) 7p:ECA General Business Meeting Reminder (for tomorrow)

2p:Presidents Reception Reminder (for today) 7a:Publishers Exhibition Hall Reminder(for today) 1p:ECA General Business Meeting Reminder (for today)

Hannah

Koren

9a:Newcomers Reception Reminder (for tomorrow) 6p:Undergraduate Poster Session I Reminder (for tomorrow)

2p:Newcomers Reception Reminder (for today) 6a:Undergraduat e Poster Session I Reminder (for today) 6p:Undergraduat e Poster Session II Reminder (for tomorrow) 7a:Competitive Graduate Poster Session I Reminder (for today) 7p:Competitive Graduate Poster Session II Reminder (for tomorrow) 3p: Welcome Reception Reminder (for today) 5p: Reminder Undergraduate Scholars Awards Luncheon (for tomorrow) 9a: Reminder Undergraduate Scholars Awards Luncheon (for today) 9a:Undergraduat e Poster Session II Reminder (for today)

Natalie

Niki

7p:Competitive Graduate Poster Session I Reminder (for tomorrow)

7:30a:Competitiv e Graduate Poster Session II Reminder (for today)

Rachel

2p:Welcome Reception Reminder (for tomorrow)

Tyhira

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