ETHOS,PATHOS,orLOGOS?

Directions:
Write down the persuasive technique used for each statement. Scroll down to the end to check your answers. a. "Youdontneedtojumpoffabridgetoknowthatitsabadidea.Whythenwould youneedtotrydrugstoknowiftheyredamaging?Thatsplainnonsense." b. "Ifwedontmovesoon,wereallgoingtodie!Cantyouseehowdangerousit wouldbetostay?" c. "Dontbethelastpersonontheblocktocutyourlawnyoudontwanttobethe laughingstockofyourcommunity!" d. "Bettermenthanushavefoughtanddiedtopreservethisgreatnation.Nowisour turntoreturnthefavor.ForGodandcountry,gentlemen!" e. "ImnotjustinvestedinthiscommunityIloveeverybuilding,everybusiness, everyhardworkingmemberofthistown." f. "Mythreedecadesofexperienceinpublicservice,mytirelesscommitmenttothe peopleofthiscommunity,andmywillingnesstoreachacrosstheaisleand cooperatewiththeopposition,makemetheidealcandidateforyourmayor." g. "TheveterinariansaysthatanAustralianshepherdwillbetheperfectmatchfor ouractivelifestyle." h. "Theresnopricethatcanbeplacedonpeaceofmind.Ouradvancedsecurity systemswillprotectthewellbeingofyourfamilysothatyoucansleepsoundlyat night." i. "Thealgorithmshavebeenruninathousanddifferentways,andthemath continuestocheckout." j. "Ourexpertiseinroofingcontractingisevidencednotonlybyour100yearsinthe businessandourstaffofqualifiedtechnicians,butinthedecadesofsatisfied customerswhohavecometoexpectnothingbutthebest."

k. "Heisaforensicsandballisticsexpertforthefederalgovernmentifanyones qualifiedtodeterminethemurderweapon,itshim." l. "Doctorsallovertheworldrecommendthistypeoftreatment."

m. "Thedataisperfectlyclear:thisinvestmenthasconsistentlyturnedaprofit yearoveryear,eveninspiteofmarketdeclinesinotherareas." n. "Ifyourestillunsure,pleaseconsiderthatmyadvanceddegreeandfieldwork speakforthemselves." o. "Morethanonehundredpeerreviewedstudieshavebeenconductedoverthe pastdecade,andnoneofthemsuggeststhatthisisaneffectivetreatmentforhair loss." p. "Wherewouldwebewithoutthistradition?Eversinceourforefatherslandedat PlymouthRock,wevecelebratedThanksgivingwithoutfail,makingmorethan cherishedrecipes.Wevemadememories." q. "ResearchcompiledbyanalystsfromNASA,aswellasorganizationsfromfive othernationswithspaceprograms,suggeststhatamooncolonyisviablewith internationalsupport." r. "Theyveworkedagainsteverythingweveworkedsohardtobuild,andtheydont carewhogetshurtintheprocess.Makenomistake,theyretheenemy,andthey wontstopuntilwerealldestroyed." s. "Youshouldconsideranotherroute.Iheardthatthatstreetisfarmoredangerous andominousatnightthanduringthedaytime." t. "Ladiesandgentlemenofthejury:wehavenotonlythefingerprints,thelackofan alibi,aclearmotive,andanexpresseddesiretocommittherobberyWealso havevideoofthesuspectbreakingin.Thecasecouldnotbemoreopenand shut." u. "Privatedemandfortheproducthastaperedoffforthepastthreeyears,andthis yearssalesfiguresareatanalltimelow.Itstimetoresearchotheroptions." v. "Asadoctor,Iamqualifiedtotellyouthatthiscourseoftreatmentwilllikely generatethebestresults."

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