The art of TYPOGRAPHY An introduction to Typo.icon.ography Understanding contemporary type design through classic typography. 2nd Edition. Revised and Expanded. Back by popular demand and now expanded to include a special computer section with computer iypefaces, this book shows and explains typography and typefaces. It is a body of information that you will want to make into your own personal cornerstone of typographical knowledge and inspiration. Martin Solomon is uniquely positioned to have written the book. He attended Pratt Institute, New York State University and the film program at CCNY. He Spent his formative years in advertising and igraphycal design as an art director at Doyle Dane | ta BBDO when these agencies constantly electrified the advertising community with their creativity. In 1961 he established his own graphic design firm, Martin Solomon,Co. Continued...UNIVERSITY sear The art of TYPOGRAPHY An introduction to Typo.icon.ography N LoMo TIN 50 mae ‘Art Direction Book Company / New YorkCopyright. © 1994 ‘Art Direction Book Company 10 Bast 30th Street, New York, NY 10016 Allrights reserved, Solomon, Martin, ‘The art of typography. ISBN 088108-11941 Library of Congress Catalogue Carel Number 93-074919 Distributors: USA and Canada: Art Direction Book Company No part ofthis book may be reproduced, stared in retrieval aystem, or transmitted in any form hy any ‘means, eleetronie, mechanical, photocopying, recording or otherwise,without prior permission of the publisher. First printing, 1986 Revised edition ‘Second printing, 1994 Printedin U.S.A. ‘Typefaces on pages 194-248 from Visual Graphies Corporation Reproduced by permission.