ALLISON LEIGH BAKER

Campus Address: 624 C Aly ! State College, PA 16801! 703 424 1667 Permanent Home Address: 2720 Clarkes Landing Dr., Oakton, VA 22124! alb5761@gmail.com

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EDUCATION The Pennsylvania State University, University Park, PA May 2014
B.A. Public Relations, B.A. English; Cumulative GPA 3.76 The Phi Beta Kappa Society- Lambda Chapter of Pennsylvania; Order of Omega Honor Society Deans List: Fall 2010, Spring 2011, Fall 2011, Spring 2012, Fall 2012, Spring 2013, Fall 2013

OBJECTIVE To gain first hand experience and knowledge in the fields of Public Relations and
Communications, utilizing my writing and organizational skills and enabling me to make a positive contribution to the industry

RELATED EXPERIENCE
Penn State Mens Basketball & Baseball Marketing and Promotions Intern Implemented game day promotions Used social media to promote upcoming games and the general programs Connected with local public and student groups to attend games Executed marketing techniques on campus Discovery Communications - Publicity Intern Drafted and published press releases and media blasts for programming stunts and specials Regularly researched and pitched local and national markets Gathered and organized media hits into weekly media reports LELA Media, INC.- Virtual Public Relations Intern Regularly submitted articles to the online publication (iaam.com) Researched potential stories, partnerships, and media contacts Developed social media strategies to engage new target audiences The Odyssey- Staff Writer Contributed weekly articles about current trends, campus activities, and college life for students affiliated with Greek organizations Pitched stories and worked closely with campus and national editors Brotman-Winter-Fried/ Sage Communications- Public Relations Intern Drafted and published multiple press releases and media pitches for national events and retailers Managed multiple social media campaigns specializing in Facebook, Twitter, LinkedIn, and YouTube Assisted in onsite event plan implementation, such as participant and sponsorship coordination as well as media relations College of Communications Mentoring Program- Peer Mentor Met regularly with peers, faculty, and incoming students of the College of Communications to establish strong relationships within the college Kappa Alpha Theta C.O.O and Risk-Management Chair (2012) Worked closely with members to provide a stable and strong foundation Ensured the safety and well-being of members at all times by creating meticulous emergency plans Participated in the National Leadership Conference in June 2011 IFC/Panhellenic Dance Marathon Communications & Morale Committees Worked as the Love Chair to establish positive relationships with the other student volunteers, as well as network

September 2013Present

June 2013August 2013

January 2013June 2013

July 2012December 2012

May 2012July 2012

February 2012August 2013 October 2010January 2013

October 2010Present

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*References available upon request

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