Professional Documents
Culture Documents
Entrepreneurship Management
“Sahyog Pathological Laboratory”
Submitted To:
Submitted By:
Group No. : 11
MBA-3rd SEM (CORE)
Class: MBA CORE 4B
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Group Members
S.N. Name Roll No.
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TABLE OF CONTENT
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SR. PAGE
NO TOPIC NO.
1 Executive Summery 1
2 The Company
2.1 Genesis 2
2.2 Mission Statement 2
2.3 Business Objective, Market and Service Offerings 2
2.4 Customer Pain Point 3
2.5 Proprietary Technology 4
2.6 Value Proposition 5
3 The Team 6
4 Certification
4.1 NABL Certification 8
4.2 Accreditation Process 10
5 Operational Plan 13
6 Marketing Plan
6.1 Market Analysis Summary 14
6.2 Market Research 14
6.3 Market Segmentation 14
6.4 Target Market Segment Strategy 15
6.5 Service Business Analysis 16
6.6 Competition and Buying Patterns 16
6.7 Roll-Out Plan 16
7 Strategic Plan
7.1 Strategy and Implementation Summary 17
7.2 Competitive Strategy 17
7.3 Marketing Strategy 17
7.4 Key Success Factors 18
7.5 Future Service 19
7.6 Risk Management 19
8 Financial Plan
8.1 Partnership Incorporation Details 20
8.2 Profit Projection 21
8.3 Utilization of Fund 22
8.4 Break Even Analysis 23
8.5 Financial Assumptions 24
9 Appendices
9.1 Certificate 25
9.2 Lab Layout 26
9.3 Profit and Loss Statement for 3 Years 27
9.4 Balance Sheet for 3 Years 30
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Sahyog Pathological Laboratories (SPL)
1. Executive Summary:
2. The Company
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1. Genesis:
2. Mission Statement:
3.1: Objectives
SPL has established three significant objectives to pursue.
• The first is securing 80% of the physicians in the Mangaon, Roha,
Khalapur and Pen building as customers.
• The second objective is to develop 20% of revenue from
physicians who practice in the nearby vicinity.
• The third objective is the desire to reach profitability with 12 months.
This is especially important since SPL will be using own investments
by the partners would like to see a positive ROI fairly soon.
3.2: Market
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• The third group is direct customers who will be coming to main lab
for testing.
• The fourth are Insurance companies requiring medical checkups for
policy holders.
3.3: Services
SPL offers a comprehensive battery of blood tests for physician's patients.
Several tests will be done in-house including:
• CBC- A complete test of red blood cell count, white blood count and
a platelet count. Each of these three can be ordered individually if
needed.
• Blood sugar test- Frequently requested for diabetics or possible
diabetics.
• Electrolyte testing- For patients who are on diuretics and there is
concern that they may be losing too many of their electrolytes.
• Creatine- Often used to check kidney functioning or to determine if
there is heart or kidney problems.
• Other types of blood analysis can be done with the specimen sent to a
central lab for testing.
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report on time is very much crucial and delay of four to five days could be
danger for the patient. Thus it is required that testing report should be sent to
the doctors within 24-48 hours so that preventive measures could be taken
by the doctors on time.
5. Proprietary Technology:
Sahyog Pathological Laboratories will be equipped with most advance
technological instruments and techniques for the rapid and accurate testing
and for quick report generation system. Some of the advance equipments
required for Sahyog Medical Laboratories as the start up of the business is
listed below:
• Distilling Water Still
• Furnaces
• Heating Mantle
• Hot Air Ovens
• Hot Air Sterilizers
• Hot Plate
• Humidity Cabinet
• Incubators
• Laboratory Balances
• Laminar Air Flow
• Magnetic Stirrer
• Rotator Shaker
• Vortex Mixer
• Water Bath
• Research Microscope
• Diagnostic Sets
• Elisa Kits
• Laryngoscopes ,
• Oto-opthalmoscope set
• Otoscopes
• Proctoscopes
• Sphygmomanometers
• Stethoscopes etc.
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6. Value Proposition:
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3. THE TEAM
Shailesh Firke (C. E. O.) aged 24 years, has completed his pharmacy form
Mumbai University. He was working with Tata Consultancy services for
Roche pharmaceuticals in clinical Trials. He has also completed his summer
training from Pfizer and samarth pharmaceuticals. (MR) as a Trainee. He
has also completed DMLT from Mumbai University and currently pursuing
MBA in Marketing from.
Siddharth Singh, (Operational Manager) age 24 years, has mastered in
Biotechnology from Bangalore University. He had prior experience of two
years as a micro biologist in Reliable Analytical Laboratory. He is currently
pursuing his MBA in specialization in Marketing from. He has also done his
summer training from CEAT Tyres Ltd.
Shalaka Rane (Finance Head ), 23 years old, she has done her graduation
in Bachelors of commerce(Specialization in Banking and insurance ) from
KELKAR college of Commerce & Science, Mumbai University .She has
worked as Quality Analyst in Syntel Global Pvt ltd. for one year. She is
currently pursuing her MBA in Finance from. She has done her summer
training from Abhyudaya Co-operative bank as Trainee.
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Sheetal katkade (Administration head), age 23 yrs,has graduated in IT
from Ruparel College ,Mumbai university .she has prior experience of one
year in Administrative Dept. at Accenture. She is currently pursuing MBA in
HR from. She has done her summer training from Reliance Retail as
Trainee.
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4. Certification:
Accreditation areas:
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Achievements & International Linkages:
13
3.2 Accreditation Process:
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15
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5. Operational Plan
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6. Marketing Plan
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and general practitioners. Most types of doctors need blood work
done on their patients with some regularity. Target physicians have
always just had to send their patients to another area of town to have
blood drawn and analyzed. This is not convenient for their patients
and is time consuming, so physicians in the near by vicinity would
generally be quite happy if there were a blood laboratory at
convenience distance from their place so that they could get the
results as quickly as possible.
2. Hospitals (Sample Collection Centers) – SPL will provide the
facilities of direct collection centers in the hospitals of target villages
and talukas. SPL will also provide quick testing facility at the
collection centers for simple blood tests; whereas for the complicated
testing requirement samples will be drawn at the collection centers by
the experts and send to the central laboratory.
3. Direct Customers – SPL will also facilitates direct testing
requirements for the people of the villages (Like getting the blood test
done for blood group and any other general tests).
4. Insurance Companies: SPL will have tie ups with the various
insurance companies as these companies require various tests for
policy holders.
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6.5 Service Business Analysis
Blood laboratories all provide similar services. Most accept a wide range of
insurance plans. Some do the tests in-house, others will outsource the tests.
Where the tests are completed is not really that significant. To be
competitive the labs need to have the tests completed within a couple of
days at the most. This means it all comes down to convenience. Labs serve
the physicians and doctors that are closest in terms of geographic proximity.
In most cities/towns, you will see labs placed throughout the city serving the
different clusters of physicians.
SPL is different, or at least if different because since many years the people
of Kolad and other nearby areas have been trying to have a laboratory locate
within the same area to serve the large population of doctors. Kolad has had
difficulty attracting qualified technical people, in this instance phlebotomists
(blood drawing technicians) and chemical analyzers. This is the explanation
for the absence of a blood laboratory in the targeted villages. The need has
existed, just no one has "stepped up to the plate", at least not until now.
In Kolad, at present there is no such kind of labs except one or two labs that
too which are at the distance of 40km. Also the results provided by them
would come after 4-5 days because of the distance and lack of talented staff.
6.7ROLL-OUT PLAN
We would start operating from January 2010 and after a gaining some
experience we would target other villages and districts of Maharashtra.
Further by 2017 we would expand our business to National level.
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7. Strategic Plan
7.1 Strategy and Implementation Summary
Sahyog Pathological Laboratories will leverage their competitive edge of a
convenient location within a large medical facility to help it quickly gain
market share. SPL has developed a strategic marketing plan that will use
several different methods to develop local awareness of it and the benefits
offered. Sahyog Pathological Laboratories has also developed a sales
strategy to help turn the qualified leads into clients by emphasizing the
significant benefits that physicians can offer their patients by sending them
to Sahyog Pathological Laboratories.
7.2 Competitive Strategy
Sahyog Pathological Laboratories' competitive edge is convenience. In the
blood analysis industry it is hard to differentiate yourself from competitors
assuming a few basic levels of care and performance:
If these basic, foundational levels of performance are met, then you are
competitive. This is why convenience is so important and why it is an
effective way of distinguishing one lab from another. The physician is
looking for a way to get a blood sample from a patient that is easiest from
the patient's perspective.
Other factors include maintaining a high level of customer satisfaction. If
these were not met it would not "kill the deal" but would decrease sales.
Here are some important customer service elements that all employees of
Sahyog Pathological Laboratories will emphasize:
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• Direct Approach: Local physicians will receive a flyer announcing
the opening of Sahyog Pathological Laboratories and detailing the
services offered. A list of physicians is easily obtained through the
local licensing board.
• Personal introductions to doctors in Hospitals in nearby vicinity. A
representative from Sahyog Pathological Laboratories will visit all of
the Hospitals within the target villages and talukas as a way of
introducing SPL to the doctors. This will provide SPL with an
opportunity to develop a personal relationship with doctors,
something that is useful and valuable for service providers within a
licensed industry.
• Advertisements. Ads will be placed in the regional flyer that all
licensed physicians receive as members of their local chapter of the
Indian Medical Association (IMA).
• Briefing during GramSabha. A representative from SPL will brief
about the facilities and the services provided by SPL to the mass
people of village.
• Sponsorships. Organizing\ various sports events like kabbadi,
Cricket, etc. as these will attract many people and will serve as a good
ground for publicity.
• Free Half Yearly Check Ups of the students in different Villages.
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7.5 FUTURE SERVICES:
• In due course of time, as revenue increases our expansion plans will
be to open more laboratories in other villages of Maharashtra.
• Further we will expand our business to other states of India.
• We are also planning to expand our business by adding the diagnostic
facility and converting our pathological laboratory in Diagnostic
Laboratory.
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8. Financial Analysis
Sales Forecast
14000000
12000000
10000000
8000000
Rs.
6000000
4000000 Rs.
2000000
0
Year 1 Year 2 Year 3
Year
The first year income is Rs.79,53,200. It indicates that firm has incurred
operating Expenses more. The firm will concentrate on reducing on
operating expense for increasing the profit. The second year sales increase
by 50.88% i.e.
Rs.40,46,800
(Rs, 1,20,00,000-Rs.79,53,200).
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8.2 PROFIT PROJECTION:
60.00% 53.69%
50.00% 40.02%
34.12%
40.00%
30.00%
%
20.00%
10.00%
0.00%
Year 1 Year 2 Year3
• Working Notes:
Year 1
Profit After taxes = Net Profit/ Income Received *100
= 27,14,005/79,53,200*100
= 34.12%
Year 2
Profit After taxes = Net Profit / Income Received *100
=48,02,154/1,20,00,000*100
= 40.02%
Year 3
Profit After taxes = Net Profit / Income Received *100
= 65,83,287/1,22,60,732*100
= 53.69%
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8.3 Utilization of Fund
The initial cost of project is Rs. 64, 09,500. The partner will contribute
Rs 20 lakh each.
Particulars Amount
Total 64,09,500
Working Notes;
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8.4 Break Even Analysis
PARTICULARS AMOUNT
Sales 79,53,200
Contribution 34,42,800
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8.5 Financial Assumption
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9. Appendix
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Appendix 9.2: Sahyog Pathological Laboratories Layout
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Appendix9.3: Profit and Loss Statement for 3 Years
Dr. Cr.
Particulars Amount Particulars Amount
To Insurances Premium 1,00,000 By Income Received 79,53,200
To Sales and Distribution 10,00,000
To Marketing 5,00,000
To Rent 1,46,400
To Wages & Salaries 25,00,000
To Stationeries 20,000
To Maintenances Expenses 42,000
To water charges 4,000
To Electricity Expenses 96,000
To Other Expense 40,000
To Transport Expenses 16,000
To Telephone Expenses 24,000
To Carriage Expenses 22,000
To fuel charges 80,000
To Refreshment 20,000
To Depreciation
Building 55,000
Computer 1,48,000
Equipment 1,02,950
Electricity Generator 40,000
Furniture 1,500
Vehicle 65,000
To Advertising Expenses 1,00,000
To Income Taxs@30% 1,16,345
To Net profit C/d 27,14,005
79,53,200 79,53,200
Working notes:
Profit After taxes = Net Profit / Income Received *100
= 27,14,005/79,53,200*100
= 34.12
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Profit & Loss Account For 2011-12
Dr. Cr.
Particulars Amount Particulars Amount
To Insurances Premium 1,20,000 By Income Received 1,20,00,000
To Sales and Distribution 7,00,000
To Marketing 3,00,000
To Rent 2,10,000
To Wages & Salaries 30,00,000
To Stationeries 32,000
To Maintenances Expenses 52,000
To water charges 7,600
To Electricity Expenses 1,22,000
To Other Expense 45,000
To Transport Expenses 20,000
To Telephone Expenses 30,000
To Carriage Expenses 27,000
To fuel charges 1,00,000
To Refreshment 22,000
To Depreciation
Building 4,950
Computer 88,800
Equipment 92,655
Electricity Generator 36,000
Furniture 1,275
Vehicle 58,500
To Advertising Expenses 70,000
To Income Taxs@30% 20,58,066
To Net profit C/d 48,02,154
1,20,00,000 1,20,00,000
Working notes:
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Profit &Loss Account for 2012-13
Dr. Cr.
Particulars Amount Particulars Amount
By Income
To Insurances Premium 1,30,000 Received 1,22,60,732
To Sales and Distribution 4,50,000
To Marketing 2,80,000
To Rent 3,20,000
To Wages & Salaries 34,00,000
To Stationeries 38,000
To Maintenances Expenses 60,000
To water charges 8,000
To Electricity Expenses 1,44,000
To Other Expense 61,000
To Transport Expenses 25,000
To Telephone Expenses 35,000
To Carriage Expenses 30,000
To fuel charges 1,20,000
To Refreshment 27,000
To Depreciation
Building 44,500
Computer 53,280
Equipment 83,390
Electricity Generator 32,400
Furniture 1,084
Vehicle 52,650
To Income Taxs@30% 2,82,141
To Net profit C/d 65,83,287
1,22,60,732 1,22,60,732
Working Notes:
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Balance sheet for 2010-11
Liabilities Amount Assets Amount Amount
Land 2,00,000
Partner’s Capital Building 5,50,000
Less:
Mr. Shailesh Firke 20,00,000 Depreiciation@10% 55,000 4,95,000
Mr. Siddharth Singh 20,00,000 Equipment 1,029,500
Less:
Mr. Sameer narang 20,00,000 Depreiciation@10% 1,02,950 9,26,550
Mr. Sarthak palkar 20,00,000 Electricity Generator 4,00,000
Less:
Ms. Shalaka Rane 20,00,000 Depreiciation@10% 40,000 3,60,000
Ms.Sheetal Katkade 20,00,000 Computer 3,70,000
Net Profit 27,14,005 Less: Depriciation@40% 1,48,000 2,22,000
Vehicles 6,50,000
Less:
Depreiciation@10% 65,000 5,85,000
Furniture 10,000
Less:
Depreiciation@15% 1,500 8,500
Current Assets
Cash 39,16,955
Bank 80,00,000
1,47,14,00
5 1,47,14,005
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Liabilities Amount Assets Amount Amount
Land 2,00,000
Partner’s Capital Building 4,95,000
Less:
Mr. Shailesh Firke 20,00,000 Depreiciation@10% 4,950 4,45,500
Mr. Siddharth
Singh 20,00,000 Equipment 9,26,550
Less:
Mr. Sameer narang 20,00,000 Depreiciation@10% 92,655 8,33,895
Mr. Sarthak palkar 20,00,000 Electricity Generator 3,60,000
Less:
Ms. Shalaka Rane 20,00,000 Depreiciation@10% 36,000 3,24,000
Ms.Sheetal
Katkade 20,00,000 Computer 2,22,000
Net Profit 48,02,154 Less: Depriciation@40% 88,800 1,33,200
Vehicles 5,85,000
Less:
Depreiciation@10% 58,500 5,26,500
Furniture 8,500
Less:
Depreiciation@15% 1,275 7,225
Current Assets
Cash 48,31,834
Bank 95,00,000
1,68,02,154 1,68,02,154
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Liabilities Amount Assets Amount Amount
Land 2,00,000
Partner’s Capital Building 4,45,500
Less:
Mr. Shailesh Firke 20,00,000 Depreiciation@10% 44,550 40,050
Mr. Siddharth
Singh 20,00,000 Equipment 8,33,895
Less:
Mr. Sameer narang 20,00,000 Depreiciation@10% 83,390 75,050
Mr. Sarthak palkar 20,00,000 Electricity Generator 3,24,000
Less:
Ms. Shalaka Rane 20,00,000 Depreiciation@10% 32,400 2,91,600
Ms.Sheetal katkade 20,00,000 Computer 1,33,200
Net Profit 6,583,287 Less: Depriciation@40% 53,280 79,920
Vehicles 5,26,500
Less:
Depreiciation@10% 52,650 4,73,850
Furniture 7,225
Less:
Depreiciation@15% 1,084 7,16,141
Current Assets
Cash 4,706,667
Bank 1,20,00,000
1,85,83,287 1,85,83,287
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