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    Quantitative research refers to the systematic empirical investigation of social phenomena through statistical, mathematical or numerical data to develop and employ mathematical models and hypotheses pertaining to phenomena. Qualitative research is a method of inquiry used in many academic disciplines to investigate the why and how of decision making through smaller but focused samples rather than large samples, unlike quantitative research which examines what, where, when through computational techniques and objective models.

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    Quantitative & Qualitative Research

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    Quantitative research refers to the systematic empirical investigation of social phenomena through statistical, mathematical or numerical data to develop and employ mathematical models and hypotheses pertaining to phenomena. Qualitative research is a method of inquiry used in many academic disciplines to investigate the why and how of decision making through smaller but focused samples rather than large samples, unlike quantitative research which examines what, where, when through computational techniques and objective models.

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    47 views1 page

    Quantitative & Qualitative Research

    Uploaded by

    chntn14
    Quantitative research refers to the systematic empirical investigation of social phenomena through statistical, mathematical or numerical data to develop and employ mathematical models and hypotheses pertaining to phenomena. Qualitative research is a method of inquiry used in many academic disciplines to investigate the why and how of decision making through smaller but focused samples rather than large samples, unlike quantitative research which examines what, where, when through computational techniques and objective models.

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    Slide 1: Title page Slide 2: What is QUANTITATIVE RESEARCH?

    Quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or numerical data or computational techniques. The objective of quantitative research is to develop and employ mathematical models, theories and/or hypotheses pertaining to

    phenomena. Slide 3: What is QUALITATIVE RESEARCH? Qualitative research is a method of inquiry employed in many different academic disciplines, traditionally in the social sciences, but also in market research and further contexts. The qualitative method investigates the why and how of decision making, not just what, where, when. Hence, smaller but focused samples are more often used than large samples.

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