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Aegon Parent Company Category Sector Tagline/ Slogan Aegon Group Diversified Insurance Banking and Financial Services

Transform Tomorrow Understanding the customers' pension or insurance needs and enabling an ongoing and direct dialogue with them to serve their needs at whatever stage in their life they are STP Segment Target Group Positioning ife insurance! "ensions! and #sset management Individuals! Families! $ompanies! "ension funds! Institutions # company that provides long term financial security to people%s lives SWOT Analysis &' The company has a global presence with strong market position in key markets' (' The company maintains multiple distribution channels to sell its products and hence is e)posed to a reduced distribution risk' *' The company%s strong and increasing capital strength has made it resilient to the market developments with a strong balance sheet' +' It has e)pertise in life insurance! asset management and pension Strength ,' -early (+... employees are a part of the workforce &' The group has significant e)posure to risky sovereign debt related to /uropean countries' Weakness (' The company is highly dependent on the #merican market for generating its profits' &' The ageing population in the #merican market poses a huge opportunity for the retirement market' (' The company finds great opportunity in the $hinese and Indian insurance market' Opportunity *' The company has been focusing on its core businesses in order to avoid any fluctuations in the financial markets affecting it'

USP

&' The subprime crisis has resulted in a low policy interest rate environment' (' There is going to be a likely increase in competition for capital for the company due to Solvency II adoption' Threats *' There is an increase in strictness in the regulatory compliance and comple)ity in the US market leading to increase in costs' Competition &' #viva "lc' (' #0# *' 1artford Financial Services 2roup +' 3unich 4e Competitors ,' "rudential "lc'

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