A

PROJECT REPORT
ON

“SALES MARKETING OF BAJAJ

AUTOMOBILES”

SUBMITTED IN PARTIAL FULFILLMENT

FOR THE AWARD OF

THE DEGREE OF BACHELOR OF BUSINESS

ADMINISTRATION

UNDER THE GUIDANCE OF

Dr. AMIT GUPTA

SUBMITTED BY:

Vipul
Enrollment no.
(BBA III sem., Section A)

1
 DECLARATION

I hereby declare that this project entitled “SALES MARKETING

OF BAJAJ AUTOMOBILES” is an original work and the same
has not been submitted to any another institute for any other
degree.

All sources of information and help are authentic and have been
acknowledged in the project report.

Vipul
(STUDENT)

2
 CERTIFICATE

This is to certify that Vipul, student of BBA 3rd sem of

MAHARAJA AGRASEN INSTITUTE OF MANAGEMENT
STUDIES affiliated to “Guru Gobind Singh Indraprastha
University,Delhi”has completed his project under my
supervision.He made this project with my complete satisfaction
and as per the requirement of thecourse.

Dr. AMIT GUPTA

Project Guide
Faculty(MAIMS)

3
 ACKNOWLEDGEMENT

With an overwhelming sense of gratitude,I acknowledge the

valuable guidance and consistent encouragement extended to me
by our knowledgeable faculty members with whose guidance,I am
able to accomplish this endeavor.Their technical acumen and years
of experience have provided me with crucial inputs at a critical
stage.
I am especially thankful and grateful to my project guide Dr. Amit
Gupta who motivated and helped me in completing my project.

STUDENT
Vipul

4
 TABLE OF CONTENTS
Student declaration…………………………………………………………...i

Certificate from Guide………………………………………………….…...ii

Acknowledgement………………….……………………………..…..……iii

CHAPTER- 1 Page no.

INTRODUCTION 2

COMPANY PROFILE 3

PRODUCTS PROFILE 5

CHAPTER-2
SIGNIFICANCE AND MANAGERIAL USEFULNESS 23

OBJECTIVES 24

SCOPE OF STUDY 24

CONCEPTUAL DISCUSSION 26

CHAPTER-3
RESEARCH & METHODOLOGY 28

CHAPTER-4
MARKET SHARE 32

SWOT ANALYSIS 37

ANNUAL REPORTS 40

CHAPTER-5

SUGGESTIONS AND RECOMMENDATIONS 48

BIBLIOGRAPHY v

5
CHAPTER- 1

6
 INTRODUCTION
BAJAJ Brand is the visual expression of our thoughts and actions.It
conveys to everyone our intention to constantly inspire confidence.Our
customers are the primary audience for our brand.Indeed, our Brand Identity
is shaped as much by their belief in Bajaj as it is by our own vision.
Everything we do is always reinforce the distinctiveness and the power of
our brand. We do this by living our brand essence and by continuously
seeking to enhance our customers’ experience.Our brand essence
encapsulates our mission at Bajaj.It is the singular representation of our
terms of endearment with our customers.It provides the basis on which we
grow profitably in the market.Blending together and the implicit
expectations of our customers.By challenging the given. By exploring the
unknown and thereby stretching ourselves towards future.

7
 COMPANY PROFILE

Bajaj Auto has a technical tie-up with Kawasaki Heavy Industries of Japan to produce a
range of the latest, state-of-art two-wheelers in India. Since the tie-up in 1986, Bajaj Auto
has launched KB100, KB RTZ, KB125, 4S, 4S Champion, Boxer, Caliber, Caliber115,
Wind125 and India's first real cruiser bike, the Kawasaki Bajaj Eliminator. A Fortune 500
company with a turnover of USD 10 billion (Rs. 45,840crore), Kawasaki Heavy
Industries has crafted new technologies for over a hundred years. These technologies
have redefined space systems, aircrafts, jet engines, ships, locomotive, energy plants,
construction machinery, automation systems, apart from a range of high quality, high
reliability two-wheelers. Kawasaki has given the world its legendary series of 600-
1200cc Ninja and1600 Vulcan bikes. Straight from Kawasaki design boards, the
Kawasaki Bajaj Eliminator redefines the pleasure of "biking" in looks as well as
performance.

Our Brand Values

Brand values: Learning, Innovation, Perfection, Speed and Transparency.
Bajaj constantly inspires confidence through excitement engineering.

Learning:
Learning is how we ensure proactivity.
It is a value that embraces knowledge as the platform for building well informed,
reasoned, and decisive actions.

8
Innovation:
Innovation is how we create the future.
It is a value that provokes us to reach beyond the obvious in pursuit of that which exceeds
the ordinary.

Perfection:
Perfection is how we set new standards.
It is a value that exhibits our determination to excel by endeavouring to establish new
benchmarks all the time.

Speed:
Speed is how we convey clear conviction.
It is a value that keeps us sharply responsive, mirroring our commitment towards our
goals and processes.

Transparency:
Transparency is how we characterise ourselves.
It is a value that makes us worthy of credibility through integrity, of trust through
sensitivity and of loyalty through interdependence

9
 HISTORICAL BACKGROUND

December Bajaj Dicsover launched

June Bajaj Avenger launched
February Bajaj Wave launched
Sept/Oct Bajaj Discover DTS-i launched
August New Bajaj Chetak 4 stroke with Wonder Gear launched
May Bajaj CT100 Launched
January Bajaj unveils new brand identity, dons new symbol, logo and brandline
October Pulsar DTS-i is launched.
October 107,115 Motorcycles sold in a month.
July Bajaj Wind 125,The World Bike, is launched in India.
Bajaj Auto launched its Caliber115 "Hoodibabaa!" in the executive
February
motorcycle segment.
Bajaj Auto launches its latest offering in the premium bike segment
November
‘Pulsar’.
January The Eliminator is launched.
The Bajaj Saffire is introduced.
Caliber motorcycle notches up 100,000 sales in record time of 12 months.
Production commences at Chakan plant.

June 7th Kawasaki Bajaj Caliber rolls out of Waluj.

July 25th Legend, India’s first four-stroke scooter rolls out of Akurdi.
October Spirit launched.
The Kawasaki Bajaj Boxer and the RE diesel Autorickshaw are
introduced.
November
Bajaj Auto is 50.
29
Agreements signed with Kubota of Japan for the development of diesel
engines for three-wheelers and with Tokyo R&D for ungeared Scooter and

10
 moped development.
The Bajaj Super Excel is introduced while Bajaj celebrates its ten
millionth vehicle.
One million vehicles were produced and sold in this financial year.
The Bajaj Classic is introduced.
The Kawasaki Bajaj 4S Champion is introduced.
The Bajaj Sunny is introduced.
The Bajaj M-80 and the Kawasaki Bajaj KB100 motorcycles are
introduced.
500,000 vehicles produced and sold in a single financial year.
The Waluj plant inaugurated by the erstwhile President of India, Shri
November
Giani Zail Singh.
Production commences at Waluj, Aurangabad in a record time of 16
months.
1984
January
Foundation stone laid for the new Plant at Waluj, Aurangabad.
19
1981
The Bajaj M-50 is introduced.
1977
The Rear Engine Autorickshaw is introduced.
Bajaj Auto achieves production and sales of 100,000 vehicles in a single
financial year.
1976
The Bajaj Super is introduced.
1975
BAL & Maharashtra Scooters Ltd. joint venture.
1972
The Bajaj Chetak is introduced.
1971
The three-wheeler goods carrier is introduced.
1970
Bajaj Auto rolls out its 100,000th vehicle.
1960
Bajaj Auto becomes a public limited company. Bhoomi Poojan of Akurdi
Plant.

11
 1959
Bajaj Auto obtains licence from the Government of India to manufacture
two- and three-wheelers.
1948
Sales in India commence by importing two- and three-wheelers.
1945
November Bajaj Auto comes into existence as M/s Bachraj Trading Corporation
29 Private Limited.

ORGANIZATIONAL CHART

Board of Directors
Rahul Bajaj Chairman
Madhur Bajaj Vice Chairman & Whole-Time Director
Rajiv Bajaj Managing Director
Sanjiv Bajaj Executive Director
D.S. Mehta Whole-Time Director
Kantikumar R. Podar Director
Shekhar Bajaj Director
D.J. Balaji Rao Director
J.N. Godrej Director
S.H. Khan Director
Mrs. Suman Kirloskar Director
Naresh Chandra Director

12
Nanoo Pamnani Director
Manish Kejriwal Director

Committees of the Board

Audit Committee
S.H. Khan Chairman
J.N. Godrej
Nanoo Pamnani
D.J. Balaji Rao
Naresh Chandra
Shareholders’ & Investors’ Grievance committee
D.J. Balaji Rao Chairman
J.N. Godrej
Naresh Chandra

Remuneration committee
D.J. Balaji Rao Chairman
S.H. Khan
Naresh Chandra

13
 PRODUCTS PROFILE

BAJAJ AVENGER

4 Stroke, Single Cylinder, Air

Engine
Cooled
Cubic Capacity 178.6cc
Max. Power 16.5 BHP @ 8000rpm
Gear Box 5 Speed
Ignition CDI
Front Brakes Disc
Rear Brakes Drum
Front Tyre 90/90 X 17

14
Rear Tyre 130/90 X 15
Wheelbase 1475mm
Ground Clearance 0mm
Dry Weight 154 Kg
Tank Capacity 14 Litres

BAJAJ DISCOVER ELECTRICSTART

Engine 4 Stroke, Single Cylinder, Air Cooled

Cubic Capacity 124.52cc
Max. Power 11.51 BHP @ 8000rpm
Gear Box 4 Speed
Ignition CDI
Front Brakes 130mm Drum
Rear Brakes 130mm Drum
Front Tyre 2.75 X 17
Rear Tyre 3.00 X 17
Wheelbase 1305mm
Ground Clearance 0mm
Dry Weight 129 Kg
Tank Capacity 10 Litres
Price On Road Mumbai Rs. 50710

15
BAJAJ PULSAR

Engine 4 Stroke, Single Cylinder, Air Cooled

Cubic Capacity 143.9cc
Max. Power 13.02 BHP @ 8500rpm
Gear Box 5 Speed
Ignition CDI
Front Brakes 240mm Disc
Rear Brakes 130mm Drum
Front Tyre 2.75 X 18
Rear Tyre 100/90 X 18
Wheelbase 1320mm
Ground Clearance 155mm
Dry Weight 134 Kg
Tank Capacity 18 Litres
Price On Road Mumbai Rs. 58700
Colours Black, Silver, Blue & Red

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BAJAJ WAVE

17
Model: Bajaj Wave DTS-i
Year: 2006
Category: Scooter
Rating: Do you know this bike?
Click here to rate it. We miss 1 vote to show the rating.
Engine and transmission
Displacement: 110.00 ccm (6.71 cubic inches)
Engine type: Single cylinder
Stroke: 4
Power: 8.00 HP (5.8 kW))
Torque: 1.22 Nm (0.1 kgf-m or 0.9 ft.lbs)
Fuel system: Injection
Ignition: CDI Electronic
Cooling
Air
system:
Transmission
type Belt
final drive:
Physical measures
Weight incl. oil,
110.0 kg (242.5 pounds)
gas, etc:
Wheelbase: 1,225 mm (48.2 inches)
Chassis and dimensions
Front brakes: Expanding brake (drum brake)
Rear brakes: Expanding brake (drum brake)
Speed and acceleration
Other specifications
Fuel capacity: 5.00 litres (1.32 gallons)

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19
20
21
BAJAJ WIND 125

22
 Model: Bajaj Wind 125
Year: 2006
Category: Sport
Rating: 68.9 out of 100. Show full rating and compare with other
bikes
Engine and transmission
Displacement: 124.60 ccm (7.60 cubic inches)
Engine type: Single cylinder
Stroke: 4
Power: 10.80 HP (7.9 kW)) @ 8500 RPM
Torque: 9.80 Nm (1.0 kgf-m or 7.2 ft.lbs) @ 7500 RPM
Cooling system: Air
Gearbox: 5-speed
Transmission
type Chain
final drive:
Physical measures
Weight incl. oil,
121.0 kg (266.8 pounds)
gas, etc:
Wheelbase: 1,260 mm (49.6 inches)
Chassis and dimensions
Front brakes: Single disc
Rear brakes: Expanding brake (drum brake)
Speed and acceleration
Other specifications
Fuel capacity: 13.00 litres (3.43 gallons)
Reserve fuel
2.00 litres (0.53 gallons)
capacity:

BAJAJ CT 100

Engine
Type 4 stroke

23
Cooling Type Air Cooled
Displacement 99.27 cc
Max Power 8.2 bhp( 6.03 kW) @ 7500 rpm
Max Torque 8.05 Nm @ 4500 rpm
Ignition Type C.D.I
Carburettor Keihin-Fie
Transmission Type 4 speed gear box
Electrical System

System 12 V, AC+DC
Head Light 35/35 W
Horn 12 V, DC
Chassis
Chassis Type Tubular construction
Suspension
Front Suspension Telescopic
Rear Suspension Swing arm type with dual co-axial springs (spring-
in-spring) and hydraulic shock absorbers
Tyres
Front Tyre Size 2.75 x 17, 4/6 PR
Rear Tyre Size 3.00 x 17, 6 PR
Brakes
Front Brakes Mechanical expanding shoe, Friction type
Rear Brakes Mechanical expanding shoe, Friction type
Fuel Tank
Fuel Tank Capacity 10.5 litres
Reserve Capacity 2.2 litres
Dimensions
Overall length 1945 mm
Overall width 770 mm
Overall height 1065 mm
Wheel Base 1235 mm

24
BAJAJ GC 1000

25
Engine
Four Stroke, Single Cylinder, IDI, Compression
Type
Ignition
Cooling Type Forced Air Cooled
Displacement 416 cc
Max Power 8.5 bhp( 6.25 kW) @ 3600 rpm
Max Torque 20 Nm @ 2400 rpm
Ignition Type Electric start
Transmission Type 4 forward & 1 reverse gear
Clutch Type Single plate,dry friction type,foot operated
Electrical System
System System 12V DC
Chassis
Chassis Type Semi Monocoque
Suspension
Front Suspension Antidive leading link with helical compression
spring & shock absorber
Rear Suspension Independent suspension with spring & shock
absorber
Tyres
Front Tyre Size 4.5x10,8PR
Rear Tyre Size 4.5x10,8PR
Brakes

26
 Front Brakes Hydraulic brakes with auto adjuster
Rear Brakes Hydraulic brakes with auto adjuster
Fuel Tank
Fuel Tank Capacity 8 litres
Dimensions
Overall length 2960 mm
Overall width 1375 mm
Overall height 1810 mm
Wheel Base 2025 mm
Ground Clearance 170 mm
Minimum Turning Radius 2.75 m
GVW 990 kg
Loading Tray
Length (Pick up) 1500 mm
Width (Pick up) 1325 mm
Height (Pick up) 250 mm
Length (HiDec) 1500 mm
Width (HiDec) 1325 mm
Height (HiDec) 1050 mm

BAJAJ RE DISEL MEGA

27
Engine
Type 4 stroke, single cylinder, compression ignition
Cooling Type Forced Air Cooled
Displacement 416.6 cc
Max Power 8.5 bhp( 6.25 kW) @ 3600 rpm
Max Torque 20 Nm @ 2400 rpm
Ignition Type Electric start
Clutch Type single plate, dry friction, foot operated
Electrical System
System 12 V, DC
Chassis
Semi monocoque chassis with stamped members
Chassis Type
welded
Suspension
Front Suspension Antidive link with helical coil compression spring
& shock absorbers
Rear Suspension Swing arm with helical coil compression spring &
shock absorbers
Tyres
Front Tyre Size 4.5x10,8PR
Rear Tyre Size 4.5x10,8PR
Brakes
Hydraulic brakes with tandem mater cylinder &
Front Brakes
auto adjuster
Rear Brakes Hydraulic brakes with tandem mater cylinder &

28
 auto adjuster
Fuel Tank
Fuel Tank Capacity 8 litres
Dimensions
Overall length 3090 mm
Overall width 1375 mm
Overall height 1880 mm
Wheel Base 2025 mm
Ground Clearance 170 mm
GVW 876 kg

29
 CHAPTER-2

SIGNIFICANCE AND MANAGERIAL USEFULNESS OF THE

STUDY

It isn't surprising that the company is in no mood to take its hand off the
throttle. As Brijmohan Lall Munjal, the Chairman, BAJAJ Motors succinctly
puts it, "We pioneered India's motorcycle industry, and it's our
responsibility now to take the industry to the next level. We'll do all it takes
to reach there.''

30
At BAJAJ, our goal is not only to sell you a bike, but also to help you every
step of the way in making your world a better place to live in. Besides its
will to provide a high-quality service to all of its customers, BAJAJ takes a
stand as a socially responsible enterprise respectful of its environment and
respectful of the important issues.

BAJAJ is strongly committed not only to environmental conservation

programmes but also expresses the increasingly inseparable balance between
the economic concerns and the environmental and social issues faced by a
business. A business must not grow at the expense of mankind and man's
future but rather must serve mankind.

OBJECTIVE AND SCOPE OF STUDY

Environmental policy
Towards creating and preserving a cleaner environment
Bajaj Auto Ltd., manufacturer of two and three wheeler vehicles is
committed to prevention of pollution, continual improvement of our
environmental performance and compliance with all applicable
environmental legislation and regulations.
Towards this, we shall strive to:
Create a proactive environment management system that addresses all
environmentally significant aspects related to our products and processes,

31
Minimise the generation of waste and conserve resources Through better
technology and practices, and Promote environmental awareness amongst
our employees and motivate them to fulfill our commitments.

Quality Policy
We at Bajaj Auto continue to firmly believe in providing the customer Value
for money, for years through our products and services. This we shall
maintain and improve.
In our decision making, quality, safety and service will be given as much
consideration as productivity, cost and delivery.
Quality shall be built into every aspect of our work life and business operations. Quality
improvements and customer satisfaction shall be the responsibility of every employee.

TPM Policy

We at Bajaj Auto adopt Total Productivity Maintenance as a means of

creating a safe and participative work environment in which all employees
target the elimination of losses in order to continuously enhance the
capacity, flexibility, reliability and capability of its processes, leading to
higher employee morale and greater organizational profitability.

32
33
 CONCEPTUAL DISCUSSION
Meritorious Performance in 2001 National Safety Council
Industrial Safety
for three consecutive years
Certificate of Excellence 2001 National Safety Council
Achieving Lowest Average 2001 National Safety Award
Frequency Rate
Achieving Lowest Average 2000 National Safety Award
Frequency Rate
Meritorious Performance in 2000 National Safety Council
Industrial Safety
for three consecutive years
Achieving Longest Accident-free 1999 National Safety Council
Period under Heavy Engineering
Industries Group
Meritorious Performance in 1999 National Safety Council
Industrial Safety
for three consecutive years
Achieving Longest Accident-free 1998 Council of Industrial Safety
Period under Heavy Engineering
Industries Group
Achieving Lowest Average 1998 National Safety Award
Frequency Rate
Meritorious Performance in 1998 National Safety Council
Industrial Safety
for three consecutive years
Achieving Lowest Frequency 1997 Council of Industrial Safety
Rate under Heavy Engineering
Industries Group
Achieving Longest Accident-free 1997 Council of Industrial Safety
Period under Heavy Engineering
Industries Group

34
CHAPTER-3

35
 Research Methodology

Meaning of Research
Redman and Mory define research as a “systemized effort to gain new knowledge.” Some
people consider research as a movement, a movement from the known to the unknown.
Research is an academic activity and as such the term should be used in a technical sense.
According to Clifford Woody, research comprises defining and redefining problems,
formulating hypothesis or suggested solutions; collecting, organizing and evaluating data;
making deductions and reaching conclusions; and at last carefully testing the conclusions
to determine whether they fit the formulating hypothesis.

Objectives of Research
ugh the application of scientific procedures. The main aim of research is to find out the
truth which is hidden and which has not been discovered as yet. Though each r
The purpose of research is to discover answers to questions throesearch study has it’s
own specific purpose but the research objectives can be listed into a number of broad
categories, as following:-

• To gain familiarity with a phenomenon or to achieve new insights into it.

Studies with this object in view are termed as exploratory or formulative
research studies.
• To portray accurately the characteristics of a particular individual, situation
or a group. Studies with this object in view are known as descriptive research
studies.
• To determine the frequency with which something occurs or with which it is
associated with something else. Studies with this object in view are known
as diagnostic research studies.

36
 • To test a hypothesis of a casual relationship between variables. Such studies
are known as hypothesis-testing research studies.

Significance of Research
“All process is born of inquiry. Doubt is often better than overconfidence, for it leads to
inquiry and inquiry leads to invention.” Is a famous Hudson Maxim in context of which
the significance of research can well be understood. Increased amounts of research make
progress possible.
Research inculcates scientific and inductive thinking and it promotes the development of
logical habits of thinking and organization.
The role of research in several fields of applied economics, whether related to business or
to the economy as a whole, has greatly increased in modern times. The increasing
complex nature of business and government has focused attention on the use of research
in solving operational problems. Research, as an aid to economic policy, has gained
added importance, both for government and business.

Research Methodology
Research methodology is a way to systematically solve the research problem. It may be
understood as a science of studying how research is done scientifically. In it we study the
various steps that are generally adopted by a researcher in studying his research problem
along with the logic behind them. It is necessary for the researcher to know not only the
research methods or techniques but also the methodology.

Data Collection Source

Information was collected through both primary and secondary sources.

Primary Data: In some cases the researchers may realize the need for collecting
the first hand information. As in the case of everyday life, if we want to have first hand
information or any happening or event, we either ask someone who knows about it or we

37
observe it ourselves, we do the both. Thus, the two method by which primary data can be
collected is observation and questionnaire.

Secondary Data: Any data, which have been gathered earlier for some other
purpose, are secondary data in the hands of researcher. Those data collected first hand,
either by the researcher or by someone else, especially for the purpose of the study is
known as primary data.

The data collected for this project has been taken from the secondary source.

Sources of secondary data are :-

• Internet
• Magazines
• Publications
• Newspapers
• Brouchers

38
CHAPTER-4

39
MARKET SHARE

40
41
42
43
44
 S.W.O.T ANALYSIS OF BAJAJ

SWOT Analysis is a tool used for understanding an organization's strengths, weaknesses,

opportunities and threats.

The SWOT Analysis tool can be used in identifying an organization's strengths (S) and
weaknesses (W), and examining the opportunities (O) and threats (T) it is facing. The
outcome from a SWOT Analysis enables organizations to focus on strengths, minimize
weaknesses, address threats, and take the greatest possible advantage of opportunities
available.

Strengths:
Our members value the professional designation.
We have a lower course fee structure than similar programs.
We provide good customer service.
Our instructors are highly-regarded in the profession.
We have a small staff and low overhead.

Weaknesses:
We are slow to make decisions and adapt to changes that affect the profession.
The professional designation is rarely included as a condition of employment.

We are overly dependent on key volunteers who developed and teach our certification
courses. We do not have the resources to research the market and promote the
designation.

45
Opportunities:

Our business sector is expanding, with many future opportunities for success.Our local
council wants to encourage local businesses with work where possible.Our competitors
may be slow to adopt new technologies.

Threats:

Will developments in technology change this market beyond our ability to adapt?A small
change in focus of a large competitor might wipe out any market position we achieve.

46
PROBLEMS OF THE COMPANY AND THEIR
SOLUTIONS

At BAJAJ, our goal is not only to sell you a bike, but also to help you at every step in
making your world a better place to live in. Besides its will to provide a high-quality
service to all of its customers, BAJAJ takes a stand as a socially responsible enterprise
respectful of its environment and respectful of the important issues.BAJAJ is strongly
committed not only to environmental conservation programmes but also expresses the
increasingly inseparable balance between the economic concerns and the environmental
and social issues faced by a business. A business must not grow at the expense of
mankind and man's future but rather must serve mankind.
"We must do something for the community from whose land we generate our
wealth." We at BAJAJ are committed to demonstrate excellence in our
environmental performance on a continual basis, as an intrinsic element of our
corporate philosophy.

To achieve this we commit ourselves to:

1. Integrate environmental attributes and cleaner production in all our business
processes and practices with specific consideration to substitution of hazardous
chemicals to strengthen the greening of supply chain.
2. Continue product innovations to improve environmental compatibility.Comply with
all applicable environmental legislation and also controlling our environmental
discharges through the principles of"alara" (as low as reasonably achieva).
3. Institutionalise resource conservation, in particular, in the areas of oil, water,
electrical energy, paints and chemicals.
4. Enhance environmental awareness of our employees and dealers / vendors, while
promoting their involvement in ensuring sound environmental management.

47
ANNUAL REPORT AND SALES PERFORMANCE

48
49
50
51
52
SALES OF MOTORCYCLES IN LAST 2 YEARS

53
54
SALES PERFORMANCE FOR JULY 2009

Product For July 2006 Upto July 2006 For July 2005 Upto July 2005
Motorcycles 171,115 739,302 115,216 537,759
Geared Scooters 696 5,253 5,642 26,184
Ungeared Scooters 1,347 4,822 6,627 14,885
Step thrus - - - 870
Total 2 wheelers 173,158 749,377 127,485 579,698
Three Wheelers 26,663 97,538 22,585 75,896
Grand Total 199,821 846,915 150,070 655,594

Sales in numbers for the month of June 2009

1st July 2009

Product For June 2006 Upto June 2006 For June 2005 Upto June 2005
Motorcycles 183,549 568,187 130,710 422,543
Geared Scooters 3,301 4,557 7,640 20,542
Ungeared Scooters 1,335 3,475 2,987 8,258
Step thrus - - - 870
Total 2 wheelers 188,185 576,219 141,337 452,213
Three Wheelers 25,687 70,875 19,966 53,311
Grand Total 213,872 647,094 161,303 505,524

55
 CHAPTER 5

RECOMMENDATIONS AND SUGGESTIONS

56
• The company should concentrate more on sales and marketing department so that
more and more products can be sold out.

• Advertisements should be the best method to advertise the products and popular
among the public.

• Cheaper products(Motorcycles) should be introduced by the company so that it

can reach the middle class public.

• Transparency should be made in between the product details and the original
product sold to the customers.

• Company –customer ratio should be maintained.

57
CHAPTER 6

58
 BIBLIOGRAPHY

Books:-
• Marketing Management – By Philip Kotler

• Marketing Management- By C.B.Gupta

Magazines:-
• Auto magazine, Aug 2008

• Over drive magazine, Sep 2007

• Business today, Aug 2009

Websites:-

• www.bajajindia.com

• www.google.com

• www.msn.com

Newspapers:-

• Times of India Aug 27 , 09

• The Indian Express Sep 5, 09

59