Name (optional) 1. Are you a male or female? Male Female 2. What is your age group?

8-12 13-17 18-25 26-35 36-45 46-55 55+ 3. What is Your Profession A- Executive/Managerial () B- Professional(doctor,lawyer,etc.) () C- College/Graduate Student () D- Student () E- Retired () F- Other () 4. What do you usually prefer as quick snack with tea/Coffee? A- Cookies () B-Muffin () C- Doughnut () D- Others () 5. How much is your allowance per day? 50-100 200-300 400-500 600 + 6. How much percentage you allot to your snacks? 5-10 % 20-30% 40-50% 60% + 7. Have you ever heard of wicked Oreos? AYes ()

B-

No ()

8. If Yes, How did you come to know about the wicked oreo ( Choose as many as are appropriate )

ABCDE-

Friends & Relatives () Newspaper & Magazine () Radio & Television () Internet () Others ()

9. Do you enjoy wicked oreos or not? Yes, No,

10. How often do you eat wicked oreos? On a daily basis Occasionally. Rarely. Never. 11. How many wicked oreo cookies do you eat in one sitting? 1-3 4-6 7-9 10+ 12. Do you eat wicked oreos with... Ice cream Chocolate syrup Whip Cream Sprinkles Mallows Milk Nothing 13. 6 Where do you usually purchase wicked oreos? ABCDDepartment Store () Grocery Shop () Malls () Others ()

14. What are the influential and deciding factor in buying cookies?

ABCD-

Brand Value () Price () Market Survey () Taste ()

15. Are you Health Conscious while choosing a quick Snack?

AB-

Yes () No ()

16. Select the appropriate one if you are.....

ABC-

Obese () Diabetic () No answer ()

17. Which of the following modes do you use to place the order ?

ABC-

Internet () Over the Phone () Others ()

18. How interested are you in buying Oreo product if it were within the budget ?

ABCDE-

Very Interested () Somewhat Interested () Neutral () Not Very Interested () Not at all Interested ()

19. Assuming the new product is priced comparably to other major brands, would you say it is a...

A-

Very good Value ()

BCDE-

Fairly good Value () Average Value () Somewhat poor Value () Very poor Value ()

20. Do you feel good when you try something new?

ABCDE-

Strongly Agree () Agree () Neutral () Disagree () Strongly Disagree ()