2/24/2014

www.csun.edu/~vcact00f/497CapStone/SampleQuestions/CH4_Sample Questions.htm

CH4 Sample Questions Multiple Choice Identify the choice that best completes the statement or answers the question. ____ a. b. c. d. 1. Before the firm decides what products to offer and what benefits and features they will have, the firm must decide all the following questions EXCEPT who the firm should serve. when the customers needs should be satisfied. what needs the firm should satisfy. what core competencies are needed to satisfy customer needs.

____ 2. When implementing a focus strategy, the firm seeks to a. offer products that are both differentiated and low cost. b. move into the global market. c. target the typical customer in an industry. d. serve the specialized needs of a market segment.

____ a. b. c. d.

3. The new generation of lunch trucks serving high-end fare in cities such as New York, San Francisco, and Los Angeles share which of the following a business strategies? cost leadership. focused differentiation. integrated cost leadership/differentiation. differentiation.

____ a. b. c. d.

4. Targets brand promise Expect More. Pay Less and appeal to higher-income, fashion conscious discount shoppers illustrates the ________________strategy cost leadership differentiation focused differentiation integrated cost leadership/differentiation

____ 5. A flexible manufacturing system is a. based on the use of temporary and part-time employees as well as outsourcing. b. a computer-controlled process that is used to produce a variety of products in moderate, flexible quantities with minimal human intervention. c. based on a 360-degree view of the companys relationships with customers. d. a system that identifies the one best way to produce each product in the companys line.

http://www.csun.edu/~vcact00f/497CapStone/SampleQuestions/CH4_Sample%20Questions.htm

1/1