PRODUCTION OF HOUSE JOURNAL

INTRODUCTION INTO PRINTING

HOW PRINTING IS DONE

Types of Printing

Screen
Done on Voil cloth and transferred on to paper.

Letter Printing Done with Lead letters Was extensively use during freedom fighting

Offset Printing photograph is taken

photo is printed on a photo sensitive lead oxide plate.

plate is treated chemically and cleaned the zinc oxide plate or offset plate is fitted into the machine. 3 x rollers are there inside the machine 1st Roller -carries the plate 2nd Roller - carries rubber plates 3rd Roller carries the colours ink. Digital / Laser Printing

Generally used for commercial purposes like News Paper Printing

HOUSE JOURNAL
Aim 1. To build relations

2.

To cultivate relations with publics which include.

a) Share Holders b) Employees c) Govt d) Media

e) Community
3. 4. To build image of the company To project or justify the policies of corporate.

CONTENTS OF HOUSE JOURNAL

1. Contents of a House Journal should be : 1) 2) 3) 4) 5) 6) 2. Informative Instructive Entertaining Stimulating Inspiring Exchange of ideas

A House Journal may allow freedom of expression or opinion but it should be

exercised very carefully.

3. A House Journal should not contain provocative matter and to ensure this the editor has t be in close contact with the PRO. 4. The PRO must see the journal before it comes out in print to be able to take any corrective measures if the situation so demands.

LAUNCHING OF HOUSE JOURNAL

Steps for launching a House Journal 1. Step 1 The first step for launching a House Journal is the Budget for the same

which is determined by the following :1. 2. Format of House Journal No of pages.

3.
4. 5.

Quality of paper
Colour or black and white Colour printing is more expensive Colour photos

6.

Language ( Mono or Multi)- Bi or Multi Lingual will require more staff for
translation or writing in other language

7. 8. 9.

Art Work Layout Way of distribution