Ad Analysis Group Grading Rubric STEP 3: THE PITCH*

Group members:
Exemplary (A) Excellent (B) Proficient (C) Needs Improvement Unclear explanation; more elaboration needed. Unsatisfactory

Explanation of product

Thorough and clear explanation with audience in mind

Thorough and clear explanation with audience in mind

Somewhat clear explanation; more elaboration would have helped. Somewhat clear explanation; more elaboration would have helped; research not mentioned. Somewhat clear explanation; more elaboration would have helped; research not mentioned. Somewhat clear explanation; more elaboration helpful. Somewhat exciting tone made some audience members want to listen; somewhat convincing and/or persuasive; transitions on Jing may be somewhat choppy; answered some questions posed by audience, but may have been brief or untimely. Visuals referenced at somewhat appropriate times during Jing presentation; somewhat useful to understand product. 3:30-4:00 minutes

Not addressed in presentation

Explanation of ad #1

Thorough and clear explanation of ad and research behind the techniques used.

Thorough and clear explanation of ad and research behind the techniques used.

Unclear explanation; more elaboration needed; research not mentioned.

Not addressed in presentation

Explanation of ad #1

Thorough and clear explanation of ad and research behind the techniques used.

Thorough and clear explanation of ad and research behind the techniques used.

Unclear explanation; more elaboration needed; research not mentioned.

Not addressed in presentation

Explanation of target audience Presentation style: Tone, fluency, preparedness, and ability to answer questions on discussion board

Thorough and clear explanation with audience in mind Excited, engaging tone made audience want to listen; convincing and persuasive; smooth transitions on Jing between useful visuals; answered all questions promptly posed by audience on discussion board.

Thorough and clear explanation with audience in mind Excited, engaging tone made most of audience want to listen; convincing and persuasive; mostly smooth transitions on Jing between visuals; answered most questions fairly promptly posed by audience on discussion board.

Unclear explanation; more elaboration needed. Bored, disinterested, and/or confused tone; not convincing or persuasive; transitions on Jing are choppy; some questions posed by audience unanswered or unclear; students do not seem knowledgeable about topic. Visuals referenced at inappropriate times during Jing presentation; visuals were confusing or did not aid in understanding. 3:00-3:29 minutes

Not addressed in presentation

Bored, disinterested, and/or confused tone; not convincing or persuasive; Jing presentation poorly presented or incomplete; did not answer questions; not knowledgeable about topic. Visuals not included in Jing presentation.

Incorporation of visuals

Visuals effectively referenced at appropriate times during Jing presentation; useful to understand product.

Visuals effectively referenced at appropriate times during Jing presentation; useful to understand product.

Length of Jing Screencast

4:31-5:00 minutes

4:01-4:30 minutes

Less than 3 minutes

(summative points)

TOTAL: ____/20

*I reserve the right to assign individual grades instead of a group grade if all group members have not participated equally.