Professional Documents
Culture Documents
Ltd-Shimoga
Conducted by :
Pawan P Prabhu
MBA 3rd Sem
East West College of Management
Banglore-91
Annual yr, 2008-09
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Executive Summary
Introduction
Today’s world need is a corporate world and it requires a lot of management
activities to achieve success, for this purpose in this competing corporate world of
multinationals and industries , industrial revolution has brought with it group
production and group consumption activities and also it has brought in a lot of
corporations competing for preferences and success in the business world, it may be
a manufacturing industry or any other type of industry experience and specialization,
have become a must to compete with others become very much essential for all the
companies. Lecturers teach the students; this learning will make an individual
knowledgeable in theory of the various functions of a company. But a person comes
out from class room and visits various industries, in this situation he can learn more
from them. In such a situation real experience in the practical functioning and
operations of a company can be of very much use to the students of management
studies.
For the purpose of acquiring practical knowledge of the working and functioning of a
company. Bangalore University has incorporated an in plant training into its business
management schedule. This in plant training tells us how the different departments in
the organization work as a single unit.
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To study how they trail people on the job or off the job.
The study is being conducted for the M/s“Shimoga Trailers and Impliments.Pvt.Ltd
“Shimoga. This study tells us an overall view of organization and functions carried
out by different departments like Production, Marketing, Human Resource, Sales,
and Finance.
Methodology
Primary and secondary data have been collected and used to bring out this project
report
By interviewing and close contact with Managing Director Mr.Bhaskar G Kamath and
my external guide Mr.Narasimha Shanbhag.
The Manager was personally met to get more information regarding the following
aspects:
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Administration of sales.
This was conducted to get the suitable answers for the below questions
To know the sales activities adopted by them.
To get the advice about the better promotion and advertisement policies.
Which the company should adopt.
To get advice about the marketing strategy adopted.
www.google.com
www.scribd.com
Limitations
The limitations of the study are as follows
The information provided by the company is assumed to be authentic.
The data and opinion collected are assumed to be objective.
This study was done. Mainly through the secondary data.
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Industrial Profile
Introduction
The Beginning of New Era…
With the invention of the wheel in 4000 BC, man’s journey on the road of
mechanized transport had begun. Since then he continually sought to devise an
automated, labor saving machine to replace the horse. Innumerable attempts
reached conclusion in the early 1760s with the building of the first steam driven
tractor by a French Captain, Nicolas Jacob Cugnot. It was however left to Karl Benz
and Gottlieb Damlier to produce the first vehicles powered by the internal
combustion engine in 1885. It was then that the petrol engine was introduced, which
made the car a practical and safe proposition. Then onwards, it has been one big
journey...on the roads
Indian Agricultural Equipment Industry
India’s agricultural sector is one of the most significant components of the country’s
economy, though its share in the GDP has been decreasing over the years. Nearly
60 per cent of India’s population is dependent on agriculture for its livelihood.
Performance of the agricultural sector continues to have a crucial impact on the
prices of essential goods and market demand for various consumer products.
Agricultural Equipment industry plays a key role in supporting the performance of the
agricultural sector in India. Farming activities are increasingly getting mechanized,
and the availability, quality and performance of agricultural equipment has an
increasing impact on improving the output and productivity of the agricultural sector.
While India manufactures and deploys a range of agricultural equipment across the
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industry value chain, tractors and tillers are the two that constitute the bulk of the
industry.
The Indian agricultural equipment industry covers the gamut of equipment used
for different activities across the agriculture value chain. The key activities along the
value chain and the equipment used in each stage are depicted below.This report
focuses on the tractors and tiller segment as they constitute the majority of the Indian
agricultural equipment industry.
The industry structure spans both tiny rural units and MNCs
The manufacture of basic agricultural implements is largely by village artisans and
tiny units, small scale industries and the State Agro-Industrial Development
Corporations. The traditional artisans and small scale industries rely upon their own
experience, user’s feedback and government owned research and development
institutions for technological support. They typically operate out of their own homes
or basic establishments that are often without regular utility services.
Medium scale industries operate in their own premises with adequate infrastructure,
sometimes forming a part of an industrial estate. They also have manufacturing and
marketing facilities and employ skilled manpower. Products such as diesel engines,
electric motors, irrigation pumps, sprayers and dusters are produced in this sector.
Complex products such as land development machinery, tractors, power tillers, post
harvest and processing machinery and dairy equipment are manufactured by large
players in the organized sector. These firms typically have large manufacturing
facilities, professional marketing network of dealers and provide effective after sales
service. They also have in-house research and development facilities or have joint
ventures with advanced countries for technology up gradation. Mahindra &
Mahindra’s
Farm Equipment Sector (FES), which designs, develops, manufactures and markets
tractors for Indian and overseas markets, is the largest manufacturer of tractors in
India.
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Other major players include TAFE, New Holland, John Deere and Punjab Tractors.
The Indian agricultural equipment industry covers the gamut of equipment used for
different activities across the agriculture value chain. The key activities along the
value chain and the equipment used in each stage are depicted below. This report
focuses on the tractors and tiller segment as they constitute the majority of the Indian
agricultural equipment industry.
Over the years, the share of human and animal power in agriculture has reduced
drastically, paving the way for a variety of equipment to emerge. Many of these are
driven by tractors, diesel engines or tillers. Several of the traditional
Wheels of Change
India had its date with this wonderful vehicle first time in 1898. Then for the next fifty
years, cars were imported to satisfy domestic demand. Between 1910 and 20's the
automobile industry made a humble beginning by setting up assembly plants in
Mumbai, Calcutta and Chennai. The import/assembly of vehicles grew consistently
after the 1920's, crossing the 30,000 mark in 1930. In 1946, Premier Automobile Ltd
(PAL) earned the distinction of manufacturing the first car in the country by
assembling 'Dodge DeSoto' and 'Plymouth' cars at its Kurla plant. Hindustan Motors
(HM), which started as a manufacturer of auto components graduated to
manufacture cars in 1949. Thanks to the Licence Raj which restricted foreign
competitors to enter the Indian car market, Indian roads were ruled by Ambassador
Car from Hindustan Motors and the Fiat from Premier Auto Ltd. for many of the initial
years.
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decision of the government marked a turning point in the history of the Indian car
industry. The GOI also had a say in what type of vehicle each manufacturer should
make. Therefore, each product was safely cocooned in its own segment with no
fears of any impending competition. Also, no new entrant was allowed even though
they had plans of a full-fledged manufacturing program. The restrictive set of policies
was chiefly aimed at building an indigenous auto industry. However, the restrictions
on foreign collaborations led to limitations on import of technology through technical
agreements. In the absence of adequate technology and purchasing power, the car
industry grew at a snail's pace in the 60’s. The demand for cars in 1960 was to the
tune of 15,714. In the next two decades the number increased to 30,989 i.e. a CAGR
of only 3.5 per cent.
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Company Profile
M/s” SHIMOGA TRAILERS AND IMPLIMENTS PVT.LTD.”
The agricultural sector is at an all time boom as a result of the rising demand for
agricultural machines and equipments. Shimoga trailers, established in the year
1993, has made its presence felt in the agricultural sector by providing an array of
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Shimoga trailers are known for technical supremacy and have been the first choice
among all the major farmers, logistics companies and government organizations in
Malnad region and some other parts of Karnataka. About 75 - 80% of trailers found
in the districts of Shimoga, Davangere, Chikmaglur, and Mandya are of this
company.
They have there brand name as “OM GANESH “by which they market there product,
this company was established as small machine shop in the year 1993 at Balraj Ars
road in an area of “60x40” dimension. Right from the beginning stringent quality
commitment and the customer’s satisfaction has been the utmost goal. It has
resulted in gaining the supremacy, confidence and loyalty of the customer.
On 30/11/1996 it was shifted to Shankar mutt road now the company as spread over
an area of “45x 150” sq ft that is “6750” sq fts of work space, labor force of around 30
workers, the company produces around 15 trailers per month and there is no labor
turn over, until now the company as produced more than 1800 trailers
Company Milestones
Established in 1993
Gained the farmers loyalty in the entire Malnad region with other districts
including Davangere , Mandya and Chitradurga .There customers can also be
found in Karwar district
Bagged the orders from government organizations like municipal council for
there waste disposal trailers and water tankers
Cultivators
M B plow
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Disc harrows
Cage wheels
Leveler
Trenches
Hole digger
They got authorized district dealership for Tafe Massey Ferguson and started
a new firm called “Om Ganesh Tractors “
They got another authorized district dealership for “Yamaha” and started
another new farm called “Om Ganesh Motors”
Various geographical and economic factors effect the location they are
Climatic condition
Market condition
Labour position
Water supply
Transport
Power supply
Capital investment
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Raw materials
The company is located in such an area where global automobile giants like Tata,
Chevrolet, Mahindra, Bajaj, Ford, Maruti, Hero Honda, John Deer, Ape Piaggio, TVS
with intense competition to them
It is totally an automobile zone you can see in the map where existence of giant
players like Maruti, Chevrolet and others were present in the same vicinity and
another main factor which plays an important role is the railway station ,road and
truck terminal which is said to be the veins of an successful business,
This location is well connected with road and railways which is an advantage, by
which they can have a well transportation facilities to the other parts of the state and
country, with all these it has a good road connection .The Harihar road which
connects the Poona-Bangalore road which is a national highway and Poona is said
to be one of the automobile zone in India
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To become global leaders in the supply of state of the art quality trailers
and implements in time.
They have two sister concern companies M/s“Om Ganesh Tractors “and M/s “Om
Ganesh Motors
In there 16 years of experience Shimoga trailers have designed the trailers based on
the customer need , they have made many changes in the design of the trailers
according to the task which as to be performed by the trailers. Some trailers are
fitted with the blade set which acts as the shock absorber which will gives extra
support and height to the trailer the trailers are designed on the basis of the
geographical factors some regions have ghats ,ups, downs and flat regions some
times the trailers has to be less weighted and small in length due to the ghats , and
some trailers need to be heavy to carry the agricultural product like sugarcane etc
depending on the load and geography the trailers are designed
They are of the opinion that the customer is the king, who makes or breaks an
organization. Abiding by this policy, there workers work in proximity with farmers and
understand their needs and requirements. They then design the products based on
these specifications to completely satisfy the customers. Feedback and suggestions
from their end are extremely valuable, as they act as guidelines for the company to
improve on its products and processes.
In today’s world of intense competition and rapid dynamism, most of the companies
worldwide are turning their focuses on the customer. Suddenly the customer had
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succeeded in capturing all the attention of the companies towards him, so much so,
that the once famous maxim, “customer is the god” has become so true and relevant
today. There has been a “paradigm shift” in the thinking of these companies and
none other then the customer has brought this about.
Earlier there was a sellers market, since goods and services were in short
supply and the sellers use to call the shots. But, ever since the advent of the era of
globalization, there has been total transformation in the way the customers being
perceived. Today, marketers are directing their efforts in retaining the customers and
customers’ base. Their focus has shifted towards integrating the three elements
people, service and marketing.
In the past, the customers was taken for a ride, as there were not many players in
the fields, not much importance was attached to product safety, quality, service and
product appeal. The attitude of the manufacture was that of “caveat – emptor”.
Thanks to the government policies on liberalization, globalization and privatization
(LPG), the market scenario has changed today. Today, the customer has a host of
defense mechanism like the customers protection laws, regulation of the
government, the powerful hands of the organization, customers’ courts, switching to
substitute or competitors that offer at competitive prices, etc. The maxim,” caveat –
emptor” has been replaced by “caveat venditor”.
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In the past, after sales service was consider as a cost center, Companies were
lethargic in attending to customers complaints. Availability of trainee service personal
and quality genuine spare parts posed serious problems. However, with the rising
competition, there could not be much product differentiation, as price and quality
were comparable and latest technology was to each and every company in the field.
Since, there could not be much differential a tangible assets, the companies
concentrated on the “intangible assets”, namely the “service factor”, which served as
a major differentiator. Today after sales service is an important aspect of every
company, and it is no more considered as a cost center, but considered as a profit
center. Every organization strives hard to retain its existing customers at any cost
since it is five times costly to get a new customer, then to retain an existing
customer. Most of the industries today use of information technology to best services
to their customers.
Vision
Mission
Quality policy
• To become global leaders in the supply of the state of the Aril quality hydraulic
trailers and agricultural implements in time.
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• To ensure due care regarding product safety and minimize potential risks to
employee.
Infrastructure facility
Location: The activities of the company by the side of Hero Honda tat is Mythri
motors Shankar mutt road, Shimoga it is nearly 2 km from the heart of the
Shimoga town, the location enjoys the necessary infrastructure facilities like road,
power, railways, communication, water etc.
Land: it is of 45x150 sq fts; the land is well developed and it does not require any
additional investments.
Plant and Machinery: there are various machine such as lathe, drilling and
cutting which is required in there regular operations. A state-of-the-art
manufacturing unit outfitted with latest manufacturing equipments. Cost effective
techniques of production. Regular up gradation and overhauling of machinery to
keep them under proper working conditions
Transportation: They use road transportation but they have well connected with
a railway which is very nearer to them and which can be used. The location is
connected into the nearest port in Mangalore and Karwar
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Product Profile
Shimoga trailers are the pioneers in manufacturing of tractor trailers they have
obtained strong customers loyalty in the 4 districts of Karnataka for trailers. They are
the initiator’s to introduce the agricultural equipments to the Malnad region, some of
there product profile as follows.
Trailers are the wheeled platform, sometimes equipped with a motor, for conveying
loads in a warehouse or freight yard. They consist of two types’ hydraulics and
normal trailers. Hydraulics have the capacity to lift the payload they are used in
carrying sand ,stones , materials required for construction, agricultural purposes etc
In this type the hydraulic jacks are used with the arm supporter for lifting purpose.
Normal trailers don’t have the capacity of lifting, these are used for the cargo
purpose and they don’t have the hydraulic jack to lift the sleeper or platform.
Tankers these are also trailers but have a doom shaped structures mounted on a
platform, equipped with a tractor or any kind of wheeled engine.
Disc harrow
In agriculture, a set of harrows is an implement for cultivating the surface of the soil.
In this way it is distinct in its effect from the plough, which is used for deeper
cultivation. Harrowing is often carried out on fields to follow the rough finish left by
ploughing operations. The purpose of this harrowing is generally to break up clods
and lumps of soil and to provide a finer finish, a good tilth or soil structure that is
suitable for seeding and planting operations. Such coarser harrowing may also be
used to remove weeds and cover seeds after sowing. Used in one pass to prepare
the soil for seeding. it is also common to use any combination of two harrows for a
variety of tilling processes. Where harrowing provides a very fine tilth, or the soil is
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very light so that it might easily be wind-blown, a roller is often added as the last of
the set.
Post digger
Tractor auger may also be used in agriculture or animal farming for digging post
holes. These augers are also called an Earth auger or Post digger. Tractor Augers
are attached to a tractor via 3 point hitch with power to the auger drive unit provided
by the tractor engine's PTO shaft.
Field cultivators
Field cultivators are used to complete tillage operations in many types of arable crop
fields. The mail function of the field cultivator is to prepare a proper seed bed for the
crop to be planted into, to bury crop residue in the soil (helping to warm the soil
before planting), to control weeds, and to mix incorporate the soil to ensure the
growing crop has enough water and nutrients to grow well during the growing
season. The implement has many shanks mounted on the underside of metal frame
and small narrow rods at the rear of the machine that smooth field cultivators, one-
to-many hydraulic cylinders raise and lower the implement and control its depth.
MB plough
A major advance in plough design was the mould board plough(American spelling:
Mould board plough), which aided the cutting blade. The coulter, knife or skeith cuts
vertically into the ground just ahead of the share (or frog) a wedge-shaped surface to
the front and bottom of the Mould board with the landside of the frame supporting the
below-ground components. The upper part of the frame carries (from the front) the
coupling for the motive power(horses), the coulter and the landslide frame.
Depending on the size of the implement and the number of furrows it is designed to
plough at one time, there is a wheel positioned to support the frame in the case of a
single-furrow plough there is only one wheel at the front and handles at the rear for
the ploughman to steer
Cage wheel
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Trencher
A trencher is used to make trench’s and channels for irrigation purposes which is
needed for irrigation purposes to flow the water for the fields.
A trench is a type of excavation or depression in the ground. Trenches are generally
defined by being deeper than they are wide (as opposed to a wider gully or ditch),
and by being narrow compared to their length (as opposed to a simple hole
Organizational Structure
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Production
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Structure
Types of Trailers
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Normal trailers
Hydraulic trailers
Normal trailers
These trailers don’t have the capacity of lifting .these are used for the cargo purpose,
they don’t have the hydraulic jack to lift the sleeper or platform.
Hydraulic trailers
These have the capacity to lift the payload they are used in carrying sand ,stones ,
materials required for construction, agricultural purposes etc .
In this type the hydraulic jacks are used with the arm supporter for lifting purpose. On
the basis of capacity and payload the trailers are produced in the followed tones
Raw materials
Channels 6 inch, MS sheet 6 mm, door sheet 10 gage, angle frame 1.5 inch, inches,
handles, side pipe, blade set - main and helper, axel 90mm square or round, hub,
bearings 322 16/322 13, tyre size 900x20, screw 6/8, bolt nut 5/8, power supply, oil
and grece, cotton wastes, paints, work force, workshop layout, gas, jack pumps,
machinery( Lathe, grinding, drilling, gas cutter, welder, sheet bending, hydraulic
pressing, paint sprayer).
Initially a blue print of trailer is made with using “Auto cad” software by a registered
and recognized designer, so as to meet all the RTO norms and rules.
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Preparation of chasse
Chasse form the basic foundation for the whole trailer. The chasse is being prepared
on the basis of the payload capacity.
The 6 inch channel is cut into 4 pieces (2 of 4 feet breadth and two of 11.5 feet
length) this pieces are welded to form a rectangular chasse lay out with the help of
lathe machine, gas cutter and welder.
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Platform laying
The platform is prepared in a rectangular shaped frame, the frame is of 11.5 x 6 feet
dimension. The 6 feet, 6 inch channels are welded parallel to each other to form the
platform layout.
MS sheet laying
After the formation of the chasse, platform. A metallic sheet called as MS sheet is
laid on the platform, which forms the floor of the trailer.
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Door assembly
The metallic sheet of 10 gage is cut and bended with the sheet bending machine
.The size of the door is based on the dimension of the platform , the door height is of
18 inch from the platform .Length is of 11.5 feet and breadth is of 6 feet , the door
are assembled using the inches , handles, side pipe.
Final assembly
This is the final stage of the trailer where the axel of around 6.5 feet length square or
round , blade set , tyres , jacks are assembled to give the final touch.
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Painting
Painting is done by the expert painter, the paintings is carried on the basis of the
tractor color or customer choice.
Deep orange
Mahindra red
L & T green
ST Grey
Painting
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Gas cutter
This is used in cutting the channels into required size of length and breadth, the gas
used here is of normal Liquid Petroleum Gas.
Pressing machine
Pressing machine is used for making the channels strait which are slightly bent and
which are used to give the shape to various mechanical operations
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These machines are used to bend and cut the very hard metallic sheet which used in
making the doors and body of the trailer.
Drilling machine
It is used to dig the holes on the chasse and other needed surfaces.
Grinding machine
It is used to grind the surface area; it will make a smooth surface on an uneven
surface.
Paint sprayer
Marketing
Structure
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Marketing Strategy
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Market opportunity:
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Demand
Trade
Condition
analysis
s
Market opportunity
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The diagram in the next page will give the clean picture of the industrial
analysis
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Bargaining Power of
Bargaining Power of the the Suppliers: High
Buyers: High
The automobile
The OEMs have total Inter Firm Rivalry: Low industry consumes
control over prices. In nearly 20-30% of the
The trailer industry in Malnad
fact, the OEMs faced iron produced in the
region is fairly less, with the
with declining country. The price of
80% of the total trailers and
profitability have also iron is controlled by
implements seen in the region
reduced the number of Steel Authority of India
of Malnad is of Shimoga trailers
component suppliers to and the prices of iron
make the supply chain have registered a
more efficient. significant increase in
recent times.
Bargaining Power of
Bargaining Power of the the Suppliers: High
Buyers: High
The automobile
The OEMs have total Inter Firm Rivalry: Low industry consumes
control over prices. In nearly 20-30% of the
The trailer industry in Malnad
fact, the OEMs faced iron produced in the
region is fairly less, with the
with declining country. The price of
80% of the total trailers and
profitability have also iron is controlled by
implements seen in the region
reduced the number of Steel Authority of India
of Malnad is of Shimoga trailers
component suppliers to and the prices of iron
make the supply chain have registered a
more efficient. significant increase in
recent times.
Marketing mix:
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1. Product
2. Price
3. Promotion
4. Place
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Product
produced tangible object are trailers. A less obvious but ubiquitous mass produced
service is a computer operating system.
Price
The price is the amount a customer pays for the product. It is determined by a
number of factors including market share, competition, material costs, product
identity and the customer's perceived value of the product. The business may
increase or decrease the price of product if other stores have the same product.
Place
Place represents the location where a product can be purchased. It is often referred
to as the distribution channel. It can include any physical store as well as virtual
stores on the Internet.
Promotion
Promotion represents all of the communications that a marketer may use in the
marketplace. Promotion has four distinct elements - advertising, public relations,
word of mouth and point of sale. A certain amount of crossover occurs when
promotion uses the four principal elements together, which is common in film
promotion. Advertising covers any communication that is paid for, from television and
cinema commercials, radio and Internet adverts through print media and billboards.
One of the most notable means of promotion today is the Promotional Product, as in
useful items distributed to targeted audiences with no obligation attached. This
category has grown each year for the past decade while most other forms have
suffered. It is the only form of advertising that targets all five senses and has the
recipient thanking the giver. Public relations are where the communication is not
directly paid for and includes press releases, sponsorship deals, exhibitions,
conferences, seminars or trade fairs and events. Word of mouth is any apparently
informal communication about the product by ordinary individuals, satisfied
customers or people specifically engaged to create word of mouth momentum. Sales
staff often plays an important role in word of mouth and Public Relations.
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The term "Marketing Mix" however, does not imply that the 4P elements represent
options. They are not trade-offs but are fundamental marketing issues that always
need to be addressed. They are the fundamental actions that marketing requires
whether determined explicitly or by default.
Human Resource
Structure :
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Shimoga trailers analyses the need for new/ additional human resources and
provides this based on the requirement.
Shimoga trailers ensures that its personnel are competent having appropriate
education, training, skills and experience to perform their work which effects product
quality.
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Taking care of new recruits and takes necessary actions for their smooth
settle. Down in the new environment.
Leave details of all the employees and maintaining the record thereof.
Attending the day –to-day problems of the employees and to take corrective
action settles the issues.
Recruitment.
Selection.
Training
Shimoga trailers believe in the HR needs to understand the complexities of each unit
and should be sensitized to the environment in which it operates. A single solution
that will fit all the units is a sure recipe for failure. Innovative scheme need to be
drawn to compensate and reward the employees. HR needs to be aware of the
external environment and market forces.
Recruitment
Selection
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Selection process
Flow chart
Shimoga trailers have around 30 employee’s min qualification for helper is SSLC
pass if they are failed and they have ability. In this case they are given training under
an expert trainee then they are employed for the respected job. The skill matrix is
prepared periodically. By analyzing this report the company will measure the
employees skills, knowledge and abilities.
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Bonus
All the employees are sanctioned with the bonus yearly once during the fest of
Depavali
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Sales
Structure
Purchase order
As a first step, the company gets purchase order from the customers details of
specification are also received.
Enquiry note
After the purchase order is received from the customer , the company looks forward
into the aspect that whether the customer is new or old and what is product life,
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duration etc. The demanded product and what type of product they need in what
time.
The bank will sanctions full money to the company and then companies will start
producing the required product and it will takes a 10 day time from the date of money
sanctioned from the bank in case of customer buying without loans the time is taken
for 10 days from the order is taken from the customer.
Dispatch of order
The production division follows up the product movement and tries to dispatch the
product according to the schedule time. Dispatch of the product is made and
according to the standardized format.
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Sep-08 11,09,162
Oct-08 21,11,123
Nov-08 12,55,121
Dec-08 27,67,647
Jan-09 25,83,211
Feb-09 22,75,313
Mar-08 59,79,200
Sales 2008-09
Apr-08 9,05,032
May-08 7,74,920
Jun-08 4,92,669
Jul-08 1,80,294
Aug-08 4,49,278
Sep-08 11,53,528
Oct-08 21,95,568
Nov-08 13,05,326
Dec-08 28,78,353
Jan-09 26,86,539
Feb-09 23,66,326
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Mar-09 62,18,368
Finance
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The word finance refers to the concepts of time, money and risk and how they are
interrelated. Banks are the main facilitators of funding through the provision of credit,
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although private equity, mutual funds, hedge funds, and other organizations have
become important. Financial assets, known as investments, are financially managed
with careful attention to financial risk management to control financial risk. Financial
instruments allow many forms of securitized assets to be traded on securities
exchanges such as stock exchanges, including debt such as bonds as well as equity
in publicly-traded corporations.
A bank aggregates the activities of many borrowers and lenders. A bank accepts
deposits from lenders, on which it pays the interest. The bank then lends these
deposits to borrowers. Banks allow borrowers and lenders, of different sizes, to
coordinate their activity. Banks are thus compensators of money flows in space.
Corporate finance
Managerial or corporate finance is the task of providing the funds for a corporation's
activities. For small business, this is referred to as SME finance. It generally involves
balancing risk and profitability, while attempting to maximize an entity's wealth and
the value of its stock.
Long term funds are provided by ownership equity and long-term credit, often in the
form of bonds. The balance between these forms the company's capital structure.
Short-term funding or working capital is mostly provided by banks extending a line of
credit.
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Financial management is a part and partial of the organization function and has a
responsibility of careful planning, successful utilization and optimal allotment of the
company’s financial resources.
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We commit ourselves for creation of valve for the enterprise through financial
resources.
Shimoga trailers borrow funds from “Canara Bank”, they are providing salary,
PF, ESI and so on it is managed by the finance department. They are
managing the Cash management financial accounting, Cost accounting and
Tax accounting.
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Operation
The company as achieved a turnover of Rs. 160.99 lakh as compared to last years
Rs. 172.58 lakh resulted in a profit of Rs. 7.09 “Lakh before Depreciation an
Interest”.
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Revenue Recognition
The company as a policy of accounting the sale of goods at the time of dispatch of
goods along with the invoice to the customer .The sales turnover is accounted net of
VAT tax. All revenues recognized based only when the consideration can be
reasonably measured, when there is reasonable certainty of its recovery and when
the right to receive arises.
Fixed assets
Fixed assets are valued at cost. Cost comprises of the purchase price and
construction cost including and attributable cost to bring the assets to its working
condition for its intended use.
Depreciation
Depreciation as been provided on written down value method in accordance with the
provisions of section 205(2) (B) of the Companies Act 1956.
Valuation of stock
Stock of raw materials, finished goods, work in progress is valued at cost or net
realizable value which ever less is. Valuation is done based on FIFO method.
Damaged, unserviceable and inert stocks are suitably depreciated.
Cost of finished goods and work-in-progress includes the cost of raw materials,
packing materials, an appropriate share of fixed and variable production overheads,
excise duty as applicable and other cost incurred on bringing the inventories to their
present location and condition. Fixed production overheads are allocated on the
basis of normal capacity of production facilities.
Investment subsidy
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Out of subsidy received from the Government towards fixed assets and buildings has
been credited to profit and loss account, in the proportion in which depreciation
charged on those fixed assets as per A S-12
Investment
Borrowing cost
There are no such events needs adjustment to assets and liabilities which require
disclosure.
There are no prior period items, debited or credited to profit and loss account of the
year except ESI of Rs.1,18,343/- paid during the year related to earlier years.
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There is no contingent liability or contingent assets as at the end of the year ending
on 31.03.2008 and therefore no provisions made for them.
The earnings per share for the year ending on31.03.2008 is Rs.16.97.
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Sales 2008-09
Apr-08 9,05,032
May-08 7,74,920
Jun-08 4,92,669
Jul-08 1,80,294
Aug-08 44,92,78
Sep-08 11,53,528
Oct-08 21,95,568
Nov-08 13,05,326
Dec-08 28,78,353
Jan-09 26,86,539
Feb-09 23,66,326
Mar-09 62,18,368
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Jan-09 7,14,042
Feb-09 15,61,059
Mar-09 21,64,863
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Mar-09 22,51,458
SWOT Analysis
STRENGTH WEAKNESS
OPPURTUNITIES THREATS
• A burgeoning work force and growing • Entry of new players with newer and
middle class population better technologies in the hydraulic
• High growth potential of sales trailers and agricultural equipments.
booming because of areca farms, • So many close competitors like Ape
building construction works, real Piaggio, Mahindra, Eicher and TATA’s
estate in the city and neighboring new versions of 407, Chota hati, Canter
areas. which can replace tractor and tipper
• Indian customers are mainly value trailers. They are providing with a better
buyers demanding a better overall service and installment loan facilities.
package. Shimoga trailers are poised
in a better position than other players • Pollution control norms laid down by
in the market to capitalize on this the government are getting more
opportunity. stringent which may affect production
section in future.
• Cheap and skilled labor also acts as • The industry heavily relies energy
resources like electricity etc. these
an opportunity to the company for resources may put pressure on
producing quality goods economically economics of products.
and efficiently.
• Absence of competitors in
• Rising cost of raw materials could
affect marketing advantage that the
surrounding districts and vast
company possesses now.
agricultural regions like Marcera
which is a land of coffee. There also
they can capture the market
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Findings,Suggestions &
Conclusion
An organizational study of Shimoga trailers & implements Pvt Ltd, as internship
training during the MBA course of Bangalore university has really enabled me to
understand the organizational structure of the corporate world to an extent, the ways
& means how it function. Shimoga trailers is one of the leading industries in the
manufacturing of trailers and Agricultural implements for tractors and tippers, it was
found during the study that it is indeed a healthy organization with a lot of well unique
functions, the industry basically being an engineering industry has a large investment
& a good number of people working in it, there is a well established organizational
structure with the top level management, the middle level management and the
bottom level.
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Shimoga trailers has introduced good labor welfare facilities which care the needs of
workers and consequently increases the love and affiliation of the workers toward
the organization, the company has well established and functioning transportation
facilities. ESI schemes, PF scheme for the workers which increase their productivity
and over all profit of the company.
The production department is well furnished with all the necessary requirements and
there is well functioning tool rooms which care to the needs of the production
function, there is also effective waste management and scrap management functions
carried out to the utmost profit of the company.
There is a well maintained attendance register and the workers are aware of the
importance of efficient work. There is formal and official way of absenting from work
even for an hour, which help their employers to have there leave.
Another important factor is the Shimoga trailers has clearly understood the need of
changing according to the time and the need of effective productivity, there is the
total quality management at work and check the quality.
The production department joining hands with the training department makes it
possible to enforce the required changes for the purpose of improved and efficient
production, reduction of cost and increased customer and employee satisfaction.
The training in Shimoga trailers has enabled the trainee to understand the various
needs of an organization, how an organization of a corporate nature functions and
how important it is to have a right relationship b/w the employee and employer or the
management, the aim of every company is increased productivity.
In the company’s system of materials manager there are very less chances of
damaged goods and scrap items being raised. The company takes necessary steps
to see that no items become scrap in the store and damaged goods doesn’t come in
and go out of the company, still there are chance of damaged goods coming in both
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raw materials and in finished goods mostly because of transportation defect from
agents.
Bibliography
MARKETING MANAGEMENT
-by K Ashwathappa
RESARCH METHODOLOGY
-by Kothari
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www.google.com
www.scribd.com
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