Professional Documents
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Strategy:
Is It Working?
Company Overview
Environmental Analysis
Financial Analysis
Strategic Issue
Recommendations
Implementation
Q&A
Company Overview
retailers brands
Economies of scale Reduced spending for R & D
Inability to maximize
acquisitions
Opportunities Threats
Decrease in revenues
Changing consumer Strong Competition
products
SlimFast Ben & Jerry’s Bestfoods
Rationale
Attractive Drivers
•Strong customer reach •Would make Unilever world’s •10th largest U.S. based
•20% annual growth rate largest ice cream products food products companies
•Strong sales and maker •History of growth in
distribution network •Premium prices revenues and earnings
•Opportunity for product •Strong brand equity •Strong global position
Unilever contributions
54,000 3500
52,000 3000
50,000 2500
48,000 2000
44,000 1000
42,000 500
40,000 0
2000 2001 2002 2003 2000 2001 2002 2003
Financial Analysis (cont.)
0
280000
0 270000
0 260000
0 250000
Net Profit
0 Margin 240000 Employees
0 230000
0
220000
0
2000 2001 2002 2003 210000
2000 2001 2002 2003
Revenues: Product Segmentation
43%
57%
Foods Division
Home and Personal Care
Why Path to Growth Strategy
So what’s next?
Strategic Issue
One Unilever
An initiative to create an
One Unilever
overall umbrella brand across
all Unilever’s brands that will
eventually consolidate various
businesses under one name
One Unilever
Market
Global
Global Business Units Development Corporate Functions
Business Services
Organization
Market
Global
Global Business Units Development Corporate Functions
Business Services
Organization