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  • Mazda 2 Launch

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    Francisco Vilaró
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    Student presentation of a presented alternative for the Puerto Rico launch of Mazda's Mazda 2 car. Integrated marketing communications project.

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    Student presentation of a presented alternative for the Puerto Rico launch of Mazda's Mazda 2 car. Integrated marketing communications project.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    11 views19 pages

    Mazda 2 Launch

    Uploaded by

    Francisco Vilaró
    Student presentation of a presented alternative for the Puerto Rico launch of Mazda's Mazda 2 car. Integrated marketing communications project.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 19

    Integrantes

    Dalimar Collazo Esther M. Daz Natalie Figueroa Marcos Oliver Erika Reyes Francisco Vilar

    Anlisis Situacional
    Investigacin Primaria

    Muestra: 450 Adultos 18-25


    Usuarios de automvil Muestreo a Conveniencia Metodologa: 67 Preguntas

    Anlisis del Consumidor

    Anlisis del Mercado

    Anlisis del Producto

    Anlisis Competitivo

    SWOT
    Fortalezas Debilidades Oportunidades Amenazas

    Perfil del Grupo Objeto

    Objetivos
    Mercadeo Publicitarios

    Estrategia Creativa

    Punto focal estratgico Grupo objeto creativo Objetivos Estrategia La idea unificadora

    Ejecuciones Creativas

    Ejecuciones Creativas

    Ejecuciones Creativas

    Ejecuciones Creativas

    Artculos Promocionales

    Plan de medios
    Estrategia
    fighting y continuida

    Tcticas
    Internet
    Facebook El Nuevo Da.com

    Exterior
    Billboards Fuel-Ads

    Televisin Prensa

    Presupuesto de Medios
    Presupuesto Final Publicidad 80.35%

    Televisin
    Peridico Exterior Online

    $86,700.00
    $38,264.00 $44,100.00 $71,995.25

    35.97%
    15.87% 18.29% 29.87%

    $241,059.25 100.00%

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