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A

SEMINAR REPORT
ON

ADVERTISING
Presented By:-sahil khanna
Roll No:- 8637
Class:- MBA 1st Sem.
Promotion is a form of corporate
communication that uses various methods
to reach a targeted audience with a certain
message in order to achieve specific
organizational objectives.
1. ADVERTISING
2. DIRECT MARKETING
3. SALES PROMOTION
4. PERSONAL SELLING
Direct Marketing

Direct marketing communicate directly with target customers to generate


the response and/ or a transaction.

Sale Promotion

It is defined as those marketing activities that provides extra value and


incentives to the sales force.

Personal Selling

It involves direct contact between buyer and seller either face to face or
through some form of telecommunication such as telephone.
Advertising

Advertising is any paid form of non-personal


presentation and promotion of ideas, goods,
services by an identified sponsor.
MEDIUM ADVANTAGES LIMITATIONS
2. NEWSPAPER FLEXIBILITY, TIMELINESS DIFFICULT FOR ILLITERATES
GOOD LOCAL MARKET COVERAGE SHORT LIFE

5. TELEVISION SOUND, HIGH RANGE HIGH ABSOLUTE COST, LESS


HIGH ATTENTION AUDIENCE SELECTIVITY

3. RADIO MASS USE, LOW COST, AUDIO PRESENTATION


ONLY,
LOWER ATTENTION THAN
TELEVISION

11. TELEPHONE MANY USER OPPORTUNITY TO RELATIVE HIGH COST

GIVE A PERSONAL TOUCH

12. INTERNET HIGH SELECTIVITY, RELATIVELY RELATIVELY NEW MEDIA

LOW COST LOW NUMBER OF USERS IN


REMOTE AREAS.
With Fevicol nothing is impossible, you can even paste the
magnets together.
SCOOTY
Preity Promotes TVS Scooty
CONCLUSION
Hence we conclude that advertising is the best
media to introduce your products, services
and goods in the market.