Professional Documents
Culture Documents
?ou'll #now it when you see it@hear it2)s# others to review. *oes it convey to the viewer why he@she should care. HOW DO YO CHOOSE SO #D BITES' %ry to pic# sound that does not replicate the lead in line to it. %ry to pic# bites which convey 3:4%-49 or ):<>-5-A)%-49 or something that you wouldn't say in the correspondent trac#. -n other words, you don't need someone to say , "%he roads are going to be shut today at Bpm.$ %he narrator can say that in the trac#. -nstead use the sound bite from the interview that e1pands on the informationC "%he reason the roads are being shut is because we fear danger on the slippery side roads that haven't been plowed$ 2%hat would be amplification. 4r, emotion would be, "-'m really scared that when the roads are shut down, people won't be able to get home to loved ones.$ HOW DO YO $AI#TAI# BALA#CE' -nterview a variety of people on the phone 5-RS%. %hese "preDinterviews$ are essential so you are not surprised by what fol#s say when you show up and roll a camera. ?es, people may say something di6erent than they did on the phone in some cases but generally, what they say in person should hew to what they said on the phone. Balance can be sub,ective. ;ave lots of people view your wor# before airEa mini focus group. %here are shades of gray in some arguments so it's good to hear the whole spectrum to the e1tent you can accommodate that in your report.