Your Space, Your Success!

Your Space, Your Success!

Ksznt Welcome
A Fvrosi nkormnyzat vroskpvdelemrt felels tancsnokaknt hrom vvel ezeltt kezdtem el foglalkozni azres zlethelyisgek krdsvel. Hamar felismertk, hogy nem gazdasgi, sokkal inkbb sszetett vrosszociolgiai problmrl van sz. Mr az korban is az agora tlttte be a kzssgi tr funkcijt: a kereskedelem helyszne s nyzsg tallkozsi pont volt. A sok belvrosi res zlethelyisg oka, hogy a kztr funkci az utckbl a plzkba kltztt. Afizetkpes kereslet a bevsrlkzpontokban jelenik meg, m mg a poliszok esetben az ott l kzssg hatrozta meg az agora mkdsnek kereteit, addig aplzknl sajt gazdasgi rdekei mentn alaktja ezeket a tulajdonos. Ez a sajtos, profitorientlt kztr viszont nem tudja avros s a kzssg minden ignyt kiszolglni. A kztr funkcikat vissza kell teht teleptennk Budapest kzte rleteire. letet kell lehelni a vros utciba! A kiadvny, amit a kezben tart, kedves Olvas, az eddigi munknk egy fontos llomsnak szmt A Te helyed, aTe sikered! kampnyba enged bepillantst. Az akcival a vros szmos pontja vlt eszttikusabb, a sikeres vllal kozkat bemutat installcik pedig igazn szerethetk avroslakk szmra. Bzom benne, hogy a vrosi szint egyttmkds mg tovbb ersdhet, s hasonl eredmnyek vrnak rnk aprogram folytatsban is.

Ughy Attila XVIII. kerleti polgrmester, vroskpvdelmi s vrosfejlesztsi tancsnok Attila Ughy Mayor of District XVIII., Councillor for Cityscape and Urban Development

Bszrmnyi-Nagy Gergely a Design Terminl stratgiai igazgatja Gergely Bszrmnyi-Nagy Strategic Director at Design Terminal

As a Councillor for Cityscape and Urban Development, Ibegan to deal with the issue of empty premises 3 years ago. We soon discovered that the problem is not just economic, but is a complex urban sociological issue. In ancient times the agora served as a community space: itwas a place for trade and a busy meeting point. Thereason for the many empty business premises in the city centre is that community spaces have moved from the streets to superstores. People with more money rather visit these large shopping complexes; while in ancient Greece the local community of the polis or city-state would determine operation of the agora, nowadays the situation is reversed, with the superstores dictating the pattern according to economic factors. These unique, profitoriented communal spaces cannot serve all the needs of the city and the community, and so such functions must be relocated to the public areas of Budapest. Life must bebrought back to the streets of the city! The brochure you are reading gives you an insight into one important part of our work: the campaign called Your place, Your success!. Through this initiative many locations in Budapest have become more attractive, andalso residents like the displays presenting successfulentrepreneurs. I believe that this collaboration at city level will strengthen, and similar results await us in the programmes future.

Szerencssek vagyunk. Az elmlt vekben munkatrsaimmal szmos trsadalmi cl kampnyt pthettnk fel Magyarorszgon fontos s idszer tmkban, aznkntessgtl a krnyezetvdelmen t a jtkonysgig. Djakat nyertnk. Mgis a Te helyed, a Te sikered! akci a legkedvesebb szmomra. Mirt? Hrom okbl. Mert valdi egyttmkdsen alapul. Kt fiatal, plya kezd grafikus, kzel tven kreatv vllalkozs, Budapest s a fvrosi kerletek dntshozi, a sike res magyar startupok ltal alaptott BridgeBudapest sakreatviparrt gykd Design Terminl egyszerre rezheti magnak akampny sikert. Msodszor, mert egyszerre ismer fel egy helyben sgloblisan is jellemz vrosi problmt, s fedez fel benne egy korbban nem hasznlt, rendkvl hatkony kommunikcis eszkzt. Vgl de nem utols sorban, mert kifejezi az llam s a vros helyes hozzllst az innovatv, trekv fiatal vllalkozk fel. Az elismerst, a gesztust, az zenetet, hogy bszkk vagyunk rjuk. Egy minden zben budapesti tlet, melynek receptje avilgon brhol sikeres lehet.

We are truly lucky. In recent years we have been able to launch several campaigns for social causes in Hungary that are now important and relevant topics: from volunteering, to environmental protection and charity. Wehave won awards, but the Your place, Your success! project is still my favourite one. Why? Forthree reasons. Firstly, because the project has been based on a real collaboration. All of the following have been able to claim ownership of the campaign: two young graphic designers starting their careers; almost fifty creative entrepreneurs; the leaders of Budapest City Council and districts in the capital; Bridge Budapest, which was established by successful Hungarian startups; and Design Terminal, which represents the creative industries. Secondly, because the project has recognised a local and global urban problem and discovered an extremely effective communication tool which has not been usedbefore. Last but not least, this project expresses the positive attitude of the state and the City toward innovative, motivated young entrepreneurs: recognition, a gesture and the message that we are all proud of them. It is a Budapest idea through and through, but the recipe can be successful anywhere in the world.

Ksznt Welcome

Ksznt Welcome

Finta Sndor Budapest fptsze Sndor Finta Chief Architect of Budapest

A vros rzkeny egyenslyi rendszer. Globlis gazdasgi folyamatok ppgy alaktjk, mint demogr fiai hullmzsok, a kzlekeds fejldse vagy ppen afogyaszti szoksok vltozsai. Ma a vrosok egy globlis trben versenyeznek egymssal, a versenybl pedig azok kerlhetnek ki nyertesknt, melyek a vltozsokra dinamikusan s pozitvan reaglnak. Az eurpai vrosok vlsg eltti tem nvekedse hossztvon nem tarthat fent. Ezrt kell j nzpontbl rtkelnnk meglv erforrsainkat, kztk az ptett rksgnketis, s innovatv megoldsokat kell tallnunk hatkonyhasznlatukra. Az resen ll zletek s ingatlanok kzs problmnk nem j a tulajdonosoknak, a vrost zemeltetknek s a vrost hasznlknak sem. Az res zlethelyisgek vroskpet ront ltvnya mellett a hinyz funkcik gazdasgi gyenglst is okoznak, s az adott terlet lertkeldshez vezetnek. A problma megoldsra kezdemnyeztk a Rgtn jvk! projektet, amelynek els lpsben a Design Terminllal s aBridge Budapesttel kzsen megvalsult a A Te helyed, aTe sikered! kampny, a Budapesti Kereskedelmi s Iparkamara kzremkdsvel a rogtonjovok.hu oldalon elrhet digitlis adatbzis, s a Kortrs ptszeti Kzpont partnersgvel aRgtn Jvk! projektgalria aKossuthutcban.

A city is a sensitive equilibrium system. It is formed by global economic systems as well as demographic fluctuations, transportation evolution or customer habits. Nowadays cities compete with each other at aglobal level, and only those which react to change in apositive and dynamic way can win. The pre-crisis pace of development in European cities is not sustainable inthe long term. It follows that we have to reconsider our current resourcesincluding our built heritageand we have to find innovative ways of using them effectively. Empty shops and properties are our shared problem this is not good for the owners, or for those running or using the city. Empty premises damage the cityscape and the functions which are thus lacking can cause economic decline, meaning that a given area will be devalued. To find a sustainable solution to this problem we initiated a collaboration, the Rgtn jvk! project, the first step of whichthe Your place, Your success! campaignwas completed by Design Terminal and Budapest Bridge. The website rogtonjovok.hu, which is an online database, has been made available with the support of the Budapest Chamber of Commerce and Industry. The Project Gallery on Kossuth utca came into existence in partnership with the Hungarian Contemporary Architecture Centre.

Ksznt Welcome

Ksznt Welcome

Egy globlis problma A global problem

Szmos zlet ll resen Budapest belvrosban, mg alegfrekventltabb krnykeken is tallni bedeszkzott, resen ll ingatlanokat. A belvrosi kiskereske delem hanyatlsa leginkbb a vrosszli risi bevsrl kzpontok szaporodsval s az egyni auts kzlekeds elterjedsvel llt kapcsolatban, negatv hatst a gazdasgi vlsg csak erstette. A kihasznlatlan helyisgek romboljk a vroskpet, emiatt a vros veszt presztzsbl, a kellemetlen krnyezet miatt pedig nem tudnak nvekedsnek indulni az ingatlanrak s abrleti djak. A jelensg nem egyedi, vilgszerte rengeteg vros jr hasonl cipben. A trend azonban a legutbbi idkben megfordult: avilg szmos pontjn a belvrosi kiskereskedelem mr szreveheten elmozdult a holtpontrl. A vrosszli bevsrlkzpontokkal ma az olcs outletek, illetve aknyelmesebb e-kereskedelem konkurlnak, a belvrosokban pedig mind npszerbbek a klnleges, npes trzsvsrli grdt maguk kr gyjt kisebb- nagyobb mret, minsgi zletek. A friss trend hatsa viszont mg alig rzkelhet Budapesten, s ennek nem csupn a vlsg az oka: nincs ugyanis elg fiatal, aki btran megvalstan tleteit. A magyar fiatalok vllalkozsi kedve Eurpa-szerte alegalacsonyabbak kz tartozik. A jelensg sszetett, Many shops in Budapest city centre are empty, and even in the most frequented areas you can find boarded-up, empty premises. The recession in thedowntown retail sector is most strongly related to the spread of giant superstores on the outskirts ofthe city, together with the increased use of cars for personal transportation. The economic crisis has only strengthened the negative effect of these factors. Meanwhile unused premises are destructive to the cityscape, the citys prestige is seriously damaged, andgrowth in property prices and rents is inhibited by the unpleasant urban environment. This situation is byno means unique, however, as all over the world many cities suffer from thesameproblem. Nevertheless, recently this process has gone into reverse: the downtown trend in city-centre retail has been noticeably moving up from a low-point in many places across the world. Out-of-town superstores andmalls have been competing with low-priced outlets and more convenient e-commerce. At the same time incity centres, special high-quality shops of all sizes are becoming more popular with their numerous groups of loyal customers. However, the beneficial effects of this recent trend are still hardly noticeable in Budapest, and not only because de egy biztos: a sok belvrosi lehzott rol, bedeszkzott kirakat sem hat inspirlan az nll letket kezd fiatalokra. Pldakpekre, sikertrtnetekre, inspircira van szksge a kezdemnyezkszsgt vesztett Y-genercinak. of the crisis: there are not enough young people boldly following and realising their dreams. The entrepreneurial ambition of young Hungarians is among the lowest in Europe. The situation is complex, but one thing is sure: boarded-up windows in downtown areas are another disincentive to young people starting out on their own. Members of Generation Y urgently need role models, success stories and some inspiration, because they are not willing to take the initiative on their own.

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Bevsrlkzpontok elterjedse Spread of giant superstores

Gazdasgi vlsg negatv hatsai Negative effects of the economic crisis

Alacsony magyar vllalkozi kedv Low entrepreneurial ambition

res kirakatok vrosszerte Empty windows all around the city

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Egy globlis problma A global problem Egy globlis problma A global problem

Egy helyi megolds A local solution

Az sszetett problma megoldsra Budapest Fvros nkormnyzata ltal ltrehozott munkacsoportja elindtotta a tbb rszbl ll Rgtn jvk! projektet. Akezdemnyezs rsze egy online adatbzis, mely azegyes kerletek res zlethelyisgeit tartja nyilvn, sjl hasznlhat kezelfellettel szolgltat informcit az res zlethelyisgekrl, segtve kiadsukat. A projekt msik rsze A Te helyed, a Te sikered! cm kommunikcis kampny, melyet a hivatal munkacsoportja a magyar kreatvipar sztnzsrt felels Design Terminllal kzsen folytatott le. Az akci keretben a szervezk tbb tucatnyi res nkormnyzati brlemny kirakatait bortottk be flikkal, melyeken sikeres fiatal kreatvipari vllal kozk szerepelnek szuggesztv, inspirl fekete-fehr portrkon, rvid, lelkest bemutatkoz rsokkal. Akampny clja, hogy a fiatal vllalkozkat a belvrosi zletekbe csbtsa, illetve, hogy sikertrtneteket, pozitv pldkat trjon a fiatalok el. Az zenet, hogy j tletekkel s kitartssal itthon is lehet boldogulni. Legyen a tid akvetkez sikersztori! A kampny grafikai arculatt a nylt grafikai plyzaton gyztes Krucsai Pter s Kehrer dm grafikusok alkottk meg, a portrkat Sebestyn Lszl ksztette. A kirakatokon szerepl vllalkozk krt a Design Terminl a Bridge Budapesttel kzsen vlasztotta ki. The solution to this complex problem is a project called Rgtn Jvk! (Back soon!), launched by the Budapest City Mayors working group. One part of the initiative is an online database on empty premises in each district, which provides information about these shops and encourages their letting. The other part of the project is a communication campaign, called Your Space, YourSuccess!, conducted as a collaboration between the City Mayors working group and the Design Terminal, which is responsible for the development of Hungarian creativeindustries. As part of the campaign, the organisers covered afew dozen windows with a printed foil in empty rental properties owned by the municipality. Charismatic, inspirational black & white portraits of successful young entrepreneurs from the creative industries appear on these displays, together with short motivational introductory texts. The aim of the campaign is to attract young entrepreneurs to downtown business premises andto present a few success stories and positive examples to young Hungarians. The message is that with good ideas and toughness you might succeed inHungary as well: Make the next success story yours! The campaigns graphic design is by Pter Krucsai and dm Kehrer, who won an open graphic design competitive tender, and the portraits are by Lszl Sebestyn. The featured entrepreneurs were jointly selected by Design Terminal and Bridge Budapest.

Az egyedlll tlet megszletse a problma megoldsra A unique idea was born to solve the problem

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Hatkony sszefogs az egyttmkdk kztt: Budapest Fvros nkormnyzata, Design Terminl, Bridge Budapest, vllalkozk Efficient collaboration between the partners: Budapest City Mayor Office, Design Terminal, Bridge Budapest, entrepreneurs

Pldakpek s sikertrtnetk bemutatsa Introduce role models and their success stories

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Tbb tucat felflizott kirakat vrosszerte A few dozen windows covered with printed foils all around the city

Egy helyi megolds A local solution

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Egy helyi megolds A local solution

Szmok Numbers
330

Budapest
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1

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m2 flia a kirakatfelleteken square metres of foil on shop windows

3 1 8

partner partners

2 4 10 5 6 4

42 29
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vllalkozs a kirakatokon entrepreneurs featured in

vros city

zlet (28 + 1 projektgalria) business premises (28 + 1 project gallery)

kerlet districts

13.000
eur kltsgvets mindssze euro budget only

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3 oldal hirdets heti- vagy havilapban 3 pages advertisement in a magazine

kb. 30 msodperc televzis reklmid about 30 sec TV advertisement

Fantastic Fantastic

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Szmok Numbers

Budapesti kerletek Districts of Budapest

Imdom Budapestben a lehetsget. A A Te helyed, a Te sikered! kampny ppen errl a lehetsgrl szl, a kreatv vllalkozi trl, amely brki szmra adott s nyitott, ha elfogadja, hogy kitart s rengeteg munkval, egy j tlettel s nmi szerencsvel Budapestrl indulva is meghdthat a vilg. Opportunity is what I love about Budapest. The Your Space, Your Succes! campaign isprecisely about opportunity: about the creative entrepreneurial path which isopen to anyone who accepts that with persistent hard work, a good ideaandabit of luck, Budapest can also be the launch-pad for a worldconquering career. Pistyur Veronika Bridge Budapest Veronika Pistyur Bridge Budapest

Mi itt a Milestone-ban arra sztkljk a dikjainkat, hogy merjenek jtani, kilpni a megszokott keretek kzl. Legyen btorsguk nagyban gondolkozni, ltrehozni, teremteni. Valami hasonl hajtott bennnket, amikor gy dntttnk, hogy rszt vesznk a A Te helyed, a Te sikered! kampnyban. At the Milestone Institute we encourage our students to dare to innovate, and to challenge orthodoxy; to have the courage to think big, to create and to make adifference. Something similar motivated us when we decided to participate inthe Your Space, Your Succes! campaign. Zeitler dm Milestone Institute dm Zeitler Milestone Institute

Idzetek Quotes

Budapest valban a kelet Prizsa. Lehetsgek trhza van Budapesten, a szrakozstl, az jszakai leten t a kultrig. Az utbbi hrom vben astartup vilgelrasztotta Budapestet kzssgi terekkel, bootcampekkel, VC kerek asztalokkal, zleti reggelikkel, networking esemnyekkel. Budapest llandan zsong az energitls izgalmaktl. Budapest really is the Paris of the East. The city has so much to offereverything from entertainment and nightlife to culture. The startup ecosystem has also flourished in Budapest in the last 3 years, with co-working spaces, startup boot camps, VC round tables, breakfast meet-ups, startup networking series etc. Budapest is always buzzing with energy and excitement. Shehryar Piracha Kuponvilg Shehryar Piracha Kuponvilg

A projekt elksztse s megvalstsa sorn szmtalan j kihvssal szembesltem, hiszen ilyet mg nem csinlt elttnk senki. A vllalkozk vgig nagyon inspirlan hatottak rm, gy motivcibl nem volt hiny. Sok izgalmat rejtett magban a folyamat vgigksrse a vllalkozsok kivlasztstl, a fotzsukon t, a nyomtatsig s akirakatok flizsig. Az elismerst kap, sikeres vllalkozktl rkez ksznetek aprojektet egy magasabb szintre emeltk. During the preparation and realization of the project I faced a lot of new challenges since nobody had done anything like this before us. The entrepreneurs inspired me all the time, so there was no lack of motivation. There was a lot of excitement during the process ofselecting the entrepreneurs, the photo-shoot, the printing and setting up the window displays. The thanks from recognized, successful entrepreneurs lifted the project to ahigher level. Csukonyi Zsfia Design Terminl Zsfia Csukonyi Design Terminal

Idzetek Quotes

A Te helyed, a Te sikered! elnevezs kampny koordinlsa sorn lenygz voltltni, hogy egy kzs cl megvalstsa rdekben mennyire sszehangoltan, rugalmasan s hatkonyan tud egytt dolgozni tbb kerlet, a fvros s ms civilszereplk. Egyszer is tud lenni mg egy elszr hihetetlennek tn feladat is, haa szereplk ismerik az egyttmkds termszett. J rzs volt lpseket tenni egyrszt egy aktulis vrosszociolgiai problma kezelsben, msrsztpozitv visszajelzsek alapjnrmet is szerezni abemutatott magyar pldakpeknek. When coordinating the Your Space, Your Success! campaign, it was amazing to see how easily, smoothly and efficiently collaboration emerged between the partners: theBudapest City Mayors Office, most of the districts and other civil society participants. Even an initially impossible task can be easy if the partners know how tocooperate. It was a great feeling both to take steps in tackling a current sociological urban problem, and also to receive positive feedback showing how pleased the participating Hungarian role models were. Vadsz Nra Budapest Fvros nkormnyzata Nra Vadsz Budapest Municipality Office

A kampnyban szvesen vettnk rszt, mert fontosnak tartjuk, hogy mindenki szmra bemutatkozhassanak az utbbi vekben egyre jelentsebb projekteken dolgoz kis designvllalkozsok. Az irodnk kzelben pont egy woodos csoportvezet van a kirakatban, akit j ltni minden nap. Were happy to participate in the campaign, because its important to allow design entrepreneurs who have worked on increasingly important projects to introduce themselves. One of our companys group leaders features in a window display close to our office, andthats good to see every morning. Huszr Andrs Hello Wood Andrs Huszr Hello Wood

Idzetek Quotes

A Budapesten l tehetsges fiatalok teszik klnlegess a startup alaptst a fvros ban. Kt ve mg az els alkalmazottunkat vettk fel, most pedig mr egy folyamatosan nvekv csapatunk van, amiben tbb mint 10 nemzetisg kpviselteti magt. Hisznka fiatal tehetsgek tmogatsban s fejlesztsben, ezrt a A Te helyed, a Tesikered! kampnyban isrmmel vettnk rszt. The best thing about building a startup in Budapest is the talented people who live here. Two years ago we took on our first employee, and now we boast a continuously expanding team of more than ten nationalities. We believe in fostering and developing young talent, and we achieve this by teaching software development at the University of Szeged; this is why we are happy to participate in Your Space, Your Success! Christian Buus Nielsen Pulilab Christian Buus Nielsen Pulilab

A Folqa a kozmopolitknak, utazknak, trendkvetknek szl, akik mindig avrost, vrosokat jrjk, mikzben fontos szmukra a nyitottsg a vilg sakultra fel. Aki megvesz egy vidm, hetyke bajsz babt, maghoz lel egy kisszeletet Magyarorszgbl, kortrs designba ltztetve, ami mindig vele lesz. A Te helyed, a Te sikered! arcaknt hangot adhatok, s ha csak egy kp erejig, de kivlthetem magambl, hogy gyertek ti is, merjetek! Folqa is for cosmopolitans, travellers and trend followers who are always travelling around and between cities, and are open to the world and other cultures. People who would buy a cheerful, funny moustached doll, and keep a piece of Hungary with them dressed in contemporary design. As one of the faces of the YourSpace, Your Success! campaigneven if only in a photoI can shout out loud to come along with me, be brave and start your venture! Juhsz-Vczi Heni Folqa Heni Juhsz-Vczi Folqa

Idzetek Quotes

Tetszett a koncepciban, hogy nem csak nll vllalkozsok elindtsra buzdt akampny, hanem a vroskpre is pozitv hatsa van az elkszlt plaktoknak. Nagyoniparg fgg, hogy mitl lesz sikeres egy vllalkozs. A divatban szerintem folyamatosan szem eltt kell tartani a nemzetkzi piacokat s trendeket is, hogy ami rtkitthon megszletik, azt klfldn is megismerhessk. Egyszer ezt mr megfogalmaztuk magunknak s ez a mott van kirva az zletnk kirakatra is: NanushkaFlagship Store. 27 countries, 62 cities. But this is home. I really liked the campaigns concept, in that it doesnt only motivate you to start your own business, but the window displays also have a positive effect on the cityscape. The reason for an entrepreneurs success is very dependent on the particular sector. In the fashion industry you have to continuously analyse the international markets and trends to be sure that what you create at home can be appreciated abroad as well. Why do I love Budapest? Once we expressed this to ourselves, and put this slogan in our shop window: Nanushka Flagship Store. 27 countries, 62 cities. But this is home. Sndor Szandra Nanushka Szandra Sndor Nanushka

Idzet Quote

Ez csak a kezdet Its only the beginning

A Te helyed, a Te sikered! kampny csekly kltsggel rengeteg embert r el, hiszen a kirakatok tbbsge frekventlt, belvrosi helyen tallhat, a flik pedig hnapokig lthatak.  A kampny sorn rengeteg fiatal ismerheti meg tbbtucatnyi sikeres, fiatal, kreatvipari vllalkoz trtnett.  A beflizott kirakatok vizulisan felhzzk krnyezetket, gy javtjk a vroskpet.  A kampny rengeteg tovbbi tletet inspirlt: a beflizott zletekben nylt mr pop-up sznhz, s pop-up cukrszda is. Tovbbi tervek:  Kzptv terv, hogy az akci mg a kerletek kedvezmnyes, megplyzhat brleti konstrukcit knljanak, mely sokat segthet az indul vllalkozsoknak.  A kampnyba bekapcsoldhatnak a magnkzben lv ingatlanok is. The Your Space, Your Success! campaign reaches many people and on a low budget, since most of the shop windows are in frequented, downtown locations, and the foil displays can be seen for several months.  During the campaign many young people can get to know about dozens of successful young entrepreneurs working in the creative industries.  The window displays visually improve their environment and the cityscape.  The campaign has inspired many other ideas: a popup theatre and a pop-up confectionary have already opened behind the displays. Future plans:  A medium-term plan is for districts to offer a discount rental construction that could greatly helpentrepreneurs starting out.  Private properties could also join in the campaign A budapesti kezdemnyezs a vilg brmely pontjn mkdkpes. A sikeres recept sszetevi: elhanyagolt, res zlethelyisgek, megfelel tmogati httr a vrosvezets rszrl, sikeres vllalkozk s egy befogad vroskzssg. This Budapest-based initiative could also work worldwide. The few ingredients of this successful recipe are: neglected, empty business premises, support from city leaders, successful entrepreneurs and a welcoming urban community.

A Te helyed, a Te sikered! kampny szebb teszi a vrost, inspirlja a fiatalokat, kzbenmegmutatja, hogy kreativitsban Budapest versenybe tud szllni alegnagyobb metropoliszokkal is. Az akci pofonegyszer tletnek tnik, valjban tbb dimenzija van, rengeteg irnyban tovbbgondolhat, smindenvrosban alkalmazhat. The Your Space, Your Success! campaign makes the city more appealing and gives inspiration to young people while showing that Budapest can be acompetitor even to the biggest metropolises in terms of creativity. Themovement seems reallyeasy, but in fact has many dimensions, can be furtherdeveloped andapplied inany city. cs Zoltn a Design Terminl kreatv igazgatja Zoltn cs Creative Director, Design Terminal

Ez csak a kezdet Its only the beginning

Ez csak a kezdet Its only the beginning

Informci Design Terminl Csukonyi Zsfia zsofia.csukonyi@designterminal.hu Budapest Fvros nkormnyzata Vadsz Nra vadasz.nora@budapest.hu

Information Design Terminal Zsfia Csukonyi zsofia.csukonyi@designterminal.hu Budapest Municipality Office Nra Vadsz vadasz.nora@budapest.hu

Impresszum Szerkesztette Fordts Lektorls Grafikai terv Fot Nyomda Kiad cs Zoltn Csukonyi Zsfia Michael Mansell Klmn Mt Tth Miln Reactor Kft. Design Terminl

Impress Edited by Translated by Proofreading Graphic design Photographs Printing Publisher Zoltn cs Zsfia Csukonyi Michael Mansell Mt Klmn Miln Tth Reactor Kft. Design Terminal