Faculty Development Program Case Writing and Case Discussion for Enhancing Learning in Marketing Classroom 02nd and 0

rd

!uly" 20#

All the faculties are requested to kindly go through the FDP schedule on Case Writing and Case Discussion for Enhancing Learning in Marketing Classroom as gi!en "elo#$ %he timing for the same #ill "e &'(&& )m to &*(&& )m on &+ nd and &*rd ,uly +&'*$

DAY 1 Date &+nd ,uly +&'* Time &'(&& )m . &*(&& )m Session Theme /ele!ance of Case 0tudy A))roach( Possi"le 1arriers and Crossing them$ Facilitating Case Discussion in Class /oom$ 2earing u) for case #riting$

&*

rd

,uly +&'*

DAY 2 &'(&& )m . &*(&& Case Writing( Case 0tructure )m and Flo# Case Writing( Discussion )oints and de!ising E!aluation techniques$ 3dentification of future area and theme "uilding around it$

All the faculties are requested to kindly come prepared with: '$ Any to)ic of your interest in #hich you #ant to de!elo) a case$ +$ %he information a"out the com)any their )roducts fe# statistics and the ma-or issue you #ould like to focus u)on$