STEPHEN McVERRY

32 Clark Street Somerville MA 02143 860 462 0323 scmcverry@gmail.com stephenmcverry.com @stevhensays

EXPERIENCE

Hill Holliday, Boston MA

Brand Planning Coordinator (Sep 2013 - Present Support brand strategy for Bank of America, Merrill Lynch, U.S. Trust, and the Private Banking & Investment Group Manange research estimates, POs, and invoices for the Strategy department and coordinate external vendor presentations

Jack Morton Worldwide, Boston MA

Freelance Strategy Coordinator (Jul - Aug 2013) Produced a midyear report on the performance of Subways kids promotions, including statistical analysis of unit sales, web traffic, and promotion redemption data Wrote point-of-view briefs for Massachusetts General Hospital outlining best practices, case studies, and strategic recommendations on search engine marketing and newsletter design Conducted and presented research to help Subway plan an online group ordering platform, including competitive audits, analysis of relevant trends, and strategic recommendations

Hill Holliday, Boston MA

Brand Planning Intern (Jan - Apr 2013) Supported the Dunkin Donuts and Chilis planning teams, contributed to a competitive research report for Capella University, and assisted an account-winning new business pitch Conducted primary and secondary research including in-depth and intercept interviews, trend analysis, social listening, and compiled insights into strategic planning decks Analyzed monthly YouGov BrandIndex reports to monitor the brand health, perception, and performance of Chilis and its competitors

Ergo ID, London UK

Freelance Writer (May 2012 - Aug 2013) Contributed articles on branding, strategy, and marketing topics to Ergos blog Branding Intern (Feb - Apr 2012) Managed planning of a major research project for Speedo Swimwear Conducted brand and competitor analyses for clients and new business Developed a focus group recruitment screener for an in-development alcoholic beverage

Onpoint Media & Marketing, Beverly MA

Communication Intern (Jun - Oct 2011) Supported Onpoints new prospect efforts through blogging, content strategy, copywriting, and PR tasks

EDUCATION

Boston University College of Communication, Boston MA

Bachelor of Science in Communication (May 2013) Concentration in Advertising, Liberal Arts Concentration in Psychology Magna Cum Laude, GPA 3.67 / 4.0 Advertising and Marketing Track (Jan - Apr 2012)

Boston University London Internship Programme, London UK

RELATED ACTIVITIES

Account Planner in AdLab, student ad agency for off-campus clients (Sep - Dec 2012) Account Planner in National Student Advertising Competition (Sep - Dec 2011) Copywriter in AdClub, student ad agency for on-campus organizations (Sep - Dec 2011) Radio Intern at WTBU, student radio (Sep - Dec 2011)

ACADEMIC AWARDS SKILLS

Magna Cum Laude Deans List Presidential Award for Academic Excellence National Society of Collegiate Scholars Quantitative research, including survey design & analysis, SurveyMonkey, and Qualtrics Qualitative research, including in-depth interviews, focus groups, and projective techniques Secondary research, including MRI+, Mintel, and trend analysis Adobe Analytics and Google Analytics, Microsoft PowerPoint, Excel, and Word MediaBank O|X Familiarity with Adobe CS6 Photoshop, Illustrator, and InDesign