Presented By :-

Amit Kumar Giri (I)

PGDM 2ND Semester
, ,
Introduction –

Parle was set up in 1929 in the suburbs of of Mumbai

city, to manufacture sweets and toffees.At that time
market was dominated by famous international brands.
Despite unequal competition, this company called
Parle Products, survived and succeeded, by adhering
to high quality and improvising from time to time.

In 1939, Parle Products began manufacturing biscuits,

in addition to sweets and toffees.Parle Glucose and
Parle Monaco were the first brands of biscuits to be
introduced, which later went on to become leading
names for great taste and quality.
 About Parle
• Parle Products has been India's largest
manufacturer of biscuits and confectionery, for
almost 80 years. Makers of the world's largest
selling biscuit, Parle-G, and a host of other very
popular brands, the Parle name symbolizes
quality, nutrition and great taste. With a reach
spanning even the remotest villages of India , the
company has definitely come a very long way
since its inception
 CERTIFICATION:
• As part of the efforts towards a larger share of the
global market,
• Parle has initiated the process of getting ISO 9000
certification.
• The Parle name symbolizes quality, health and
great taste. Today, the Parle brands have found
their way into the hearts and homes of people all
over India & abroad, which has resulted into
Parle-G being the “Worlds largest selling
biscuit".
 Quality
• Hygiene is the precursor to every process at Parle.
From husking the wheat and melting the sugar to
delivering the final products to the supermarkets
and store shelves nationwide, care is taken at
every step to ensure the best product of long-
lasting freshness. Every batch of biscuits and
confectioneries are thoroughly checked by expert
staff, using the most modern equipment hence
ensuring the same perfect quality across the nation
and abroad.
 LOCATIONS:
• First Factory:- Mumbai
· Second Factory:- Bhadurgarh
• Third Factory:- Bangalore
• Next- Rudrapur (Uttranchal)
• Total Production At Uttaranchal:- 250
metric tones.
1500 WHOLESELLERS
4,25,000 RETAIL OUTLETS
 Import-Export
• Parle biscuits and confectionaries are fast
gaining acceptance in
• international markets, such as, Middle
East, Africa, South East Asia
• and the more sophisticated economies like
U.S.A., UK, Canada,
• Australia and New Zealand now relish
Parle products.
 PILLARS OF SUCCESS:
• · Learning
• · No Compromise on Quality
• · Hard Work
The consumer is the focus of all activities at Parle.
Maximizing value to consumers and forging enduring
customer relationships are the core endeavors at Parle.
 REASONS FOR MARKET
LEADER:
• Mass Production i.e. Volume
• Cost Cutting: They are in Backward
Integration so that to cover
• The profit by introducing sugar plants,
Maida plants as well as
• Packaging Plant.
• · Taste
 How Parle – G has utilized the power of
advertisement to attach with people’s emotions, right
from the beginning.
PROCESS OF BISCUIT
PRODUCTION:-

· Raw Material testing

· Mixing
· Moulding
· Baking
· Cooling
· Packaging
PARLE – G SPONSORED TELE-SERIES SHAKTIMAN
KISSME BAR ORANGE CANDY

MANGO BITE POPPINS

ROLA-A-COLA
MELODY
TOFFEES
MAGIX
MILK SHAKTI
PARLE CREAM
 CORPORATE SOCIAL
RESPONSIBILITY:
• As a part of Corporate Social Responsibility
Policy Parle is keenly involved
• In the overall development of younger
generation with focused endeavor
• To built New Face of India and spread
happiness & joy all over.
 CONCLUSION

PARLE is one of the best

manufacturing company of Biscuits
and other products among their
Competitors.
PARLE Company using new
technology. That is the key point of
Success of PARLE.
.