The Public Relations Handbook

4th edition

Alison Theaker

O Routledge
jjj^ Taylor & Francis Croup LONDON AND NEW YORK

Contents

List of figures List of tables Notes on contributors Preface

vii ix x xv

Part I The context of public relations 1 What is public relations?

Johanna Fawkes

1 3 21 38 60 82

2 Public relations and communications

Johanna Fawkes

3 Public relations and politics

Ian Somerville and Phil Ramsey

4 Public relations and management

Anne Gregory

5 Ethics, professionalism and regulation

Alison Theaker

Part II Strategic public relations 6 Public relations and corporate communication

Emma Wood

105 107 126

7 Corporate identity
Emma Wood and Ian Somerville

vi

CONTENTS

8 Risk, issues and crisis management

Heather Yaxley

154 175 195 219

9 Public relations and corporate social responsibility

Ian Somerville and Emma Wood

10 Measurement and evaluation

Mairead McCoy and Owen Hargie

11 Public relations and globalisation

Peter Walker

Part III Stakeholder public relations 12 Media relations in the social media age
Philip Young

249 251 273 311 331 354 370 387 411

13 Internal communications
Liam FitzPatrick

14 Financial communications
Mark Phillimore

15 Public sector public relations

Simon Wakeman

16 Consumer public relations

Susan Hutchinson

17 Business-to-business public relations

Loretta Smith

18 Not-for-profit public relations

Peter Brill and Cinzia Marrocco

19 Digital public relations - revolution or evolution?

Heather Yaxley

Part IV Shaping the future 20 Future challenges for PR

Alison Theaker Bibliography Index

433 > 435

445 479