Running Head: BUILDING A GLOBAL COMMUNITY 1

Building a Global Community Content Analysis

Team BRT: Berna Souza, Rose Hatori, Terri Saragosa ETEC 613 Spring 2013 Dr. Paek University of Hawaii at Manoa

BUILDING A GLOBAL COMMUNITY

Table of Contents
Instructional Goal............................................................................................................................ 3 Target Population ............................................................................................................................ 4 Instructional Analysis ..................................................................................................................... 5 Hierarchy Chart ............................................................................................................................... 6 Sequence and Clustering of Objectives .......................................................................................... 7 Performance Objectives .................................................................................................................. 8 Instructional Strategy Set ................................................................................................................ 9 Pre-instructional, Assessment, and Follow-Through Activities.................................................. 9 Content Presentation and Learner Participation ........................................................................ 11 Google+ ................................................................................................................................. 11 Facebook ................................................................................................................................ 13 Blogs ...................................................................................................................................... 15 Twitter ................................................................................................................................... 17 Social Media Platforms ......................................................................................................... 19 Building a Global Community .............................................................................................. 22 Feature Checklist: ......................................................................................................................... 26 Feature Checklist Definitions: ................................................................................................... 27 Feature Checklist- Answer Key ................................................................................................ 28

BUILDING A GLOBAL COMMUNITY Instructional Goal

As many college instructors move towards using more cooperative and collaborative learning techniques, post-high students will be required to work with their peers to achieve shared learning goals and complete group tasks and assignments. Connecting with others in the same field or who have similar interests also helps students to expand their network and share knowledge. As technology and social networking use has become widespread, social media is now a part of everyday life and plays an increasing role in influencing how people interact with each other. Social media can now provide a means to connect with peers virtually. Learning about various tools available to facilitate creating these collaborative communities will allow students to be aware of available options and make an informed decision on which to use to apply in their real life context. The instructional goal for this module is for learners to understand and demonstrate knowledge of tools that are available to build their own global community. By analyzing four types of open source technological tools and their key features, students will be able to choose the one that they prefer to start building their own global community.

BUILDING A GLOBAL COMMUNITY Target Population

The intended audience for this module is post-high school students. The population consists of adult English-speaking learners of varying ages, ethnicities and geographic locations. The targeted students are assumed to have basic computer literacy and experience with basic online technologies. This instruction is intended to provide those with only a general familiarity with online social media more information on key features of four media platforms so they will be able to choose an appropriate avenue to create their global community. Key features identified for each of the four social media platforms will be included within the module as an incentive for post-high school students to share information and interact with learners worldwide.

BUILDING A GLOBAL COMMUNITY Instructional Analysis

The terminal objective for our instructional module as shown at the top of the hierarchy chart is for worldwide English-speaking post- high students to be able to identify key features of 4 types of social media that they can use to build their own global community. There are preceding skills, sub skills and entry-level behaviors that students will master in order to accomplish this terminal objective. The entry level skills listed beneath the dotted line at the bottom of the hierarchy represent skills that are presumed to have been previously mastered by the learners and will not be taught in our module. In this case, the entry level skills include the ability to distinguish whether something is the same or different. Students will be able to discriminate between written communication, visual communication and social media. In the next higher level of the hierarchy, the subordinate skills shown are concrete concepts the student will learn to identify and classify. The concepts in this level include the following forms of communication: Email, instant messaging, text messaging, Skype. In addition, the student would learn to identify social media platforms: Twitter, blogs, Facebook, and Google+. The skills shown in the next higher level of the hierarchy represent rules that the student will consistently demonstrate to accomplish the terminal objective. Determining whether a form of communication is a social media platform will allow students to identify that it is a tool that may be used to build their global community. By using the sub skills learned, students will then be able to complete the terminal objective by identifying key features of the 4 types of social media covered in the lessons.

BUILDING A GLOBAL COMMUNITY

Hierarchy Chart

BUILDING A GLOBAL COMMUNITY Sequence and Clustering of Objectives Cluster I. Determine other communication media Objectives 1. Identify email 2. Identify instant messaging 3. Identify text messaging 4. Identify Skype 6. Identify Google+ 7. Identify Facebook 8. Identify blogs 9. Identify Twitter 10.Determine social media platforms 11. Given 4 choices of social media student will be able to identify key features of each that they can use to build their own global community Time 15

II. Given 4 choices of social media student will be able to identify key features of each that they can use to build their own global community

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BUILDING A GLOBAL COMMUNITY Performance Objectives Cluster 2

Skill Identify Google+

Performance Objectives CN: Given a checklist of 11 features of social media platforms, B: Learner will be able to identify at least 4 key features of Google+ CR: Correctly. CN: Given a checklist of 11 features of social media platforms, B: Learner will be able to identify at least 4 key features of Facebook CR: Correctly. CN: Given a checklist of 11 features of social media platforms, B: Learner will be able to identify at least 4 key features of blogs CR: Correctly. CN: Given a checklist of 11 features of social media platforms, B: Learner will be able to identify at least 4 key features of Twitter CR: Correctly. CN: Given the definition of social media and a features checklist, B: Students will determine 4 social media platforms with 4 common key features CR: Correctly. CN: Given 4 social media platforms B: students will be able to identify at least 7 common key features of each that they can use to build their own global community CR: Correctly

Identify Facebook

Identify blogs

Identify Twitter

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Determine Social Media Platform

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Given 4 choices of social media, students will be able to identify key features of each that they can use to build their own global community.

BUILDING A GLOBAL COMMUNITY Instructional Strategy Set Pre-instructional, Assessment, and Follow-Through Activities PRE-INSTRUCTIONAL ACTIVITIES Motivation: (Gagnes event #1) As many college instructors move towards using more cooperative and collaborative learning techniques, post-high students will be required to work with their peers to achieve shared learning goals and complete group tasks and assignments. Connecting with others in the same field or who have similar interests also helps students to expand their network and share knowledge. As technology and social networking use has become widespread, social media is now a part of everyday life and plays an increasing role in influencing how people interact with each other. Social media can now provide a means to connect with peers virtually. Learning about various tools available to facilitate creating these collaborative communities allows students to be aware of available options and make an informed decision on which to use to apply in their real life context. Today, you will learn about 4 tools and their key features that you can use to build your own global community. By analyzing four types of open source technological tools and their key features, you will be able to choose the one that you prefer to start building your own global community. Objectives: (Gagnes events #2, #3, #4, #5) The instructional goal for this module is for learners to understand and demonstrate knowledge of tools that are available to build their own global community. By analyzing four types of open source technological tools and their key features, students will be able to choose the one that they prefer to start building their own global community. Recall will be stimulated before the lessons by asking students to think about what they already know about tools to connect with their peers, specifically blogs, Facebook, Google+ and Twitter. Colorful clear graphics will be included in the module along with chunking of material into 6 lessons. Students will be provided with a feature checklist and a list of definitions of each feature to use while they are doing the module. As they complete each lesson, they are able to check off the appropriate features of each social media platform.

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ASSESSMENT Pretest: (Gagnes Event #6 & #7) A multiple-choice pre-test will be given to students before instruction to measure and evaluate the students knowledge of the content area of our instructional module. Practice Test: (Gagnes Event #6 & #7) Practice test items will be included after each lesson to insure that learners are progressing. Posttest: (Gagnes Event #7 & #8) A multiple choice test will be given to learners after each cluster in the module to determine students understanding of concepts presented. FOLLOW-THROUGH ACTIVITIES Memory Aids: (Gagnes Event #5 & #9) Students will be provided with checklist of features of communication tools that they fill out as progressing through the module. They will be provided with a completed checklist at the end of the module to compare to their own. They may keep this checklist to use for future reference. Transfer: (Gagnes Event #5 & #9) Using the knowledge gained, students can then identify their preferred social media platform. Students will then be able to begin to create their own global community with fellow classmates.

BUILDING A GLOBAL COMMUNITY Content Presentation and Learner Participation Google+ SKILL: Identify Google+ OBJECTIVE: CN: Given a checklist of 11 features of social media platforms, B: Learner will be able to identify at least 4 key features of Google+ CR: Correctly. CONTENT PRESENTATION Information Presentation: Google+ is a social network presented by Google Inc. that enables users to: Create personal profiles, Group hangouts with audio/video, Categorize contacts, Use IM (Instant Messages), and Get real-time streaming updates and notifications. #6

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This collaborative platform is accessible with an internet connection, but may require additional software downloads to share multimedia resources and embed files. A Google+ account is controlled by the owner, allowing for personalized privacy settings and security. The key features for Google+ are: Allow security/privacy Synchronous Collaborative Space Combination of audio and visual communication Embed Multimedia Notification of updates/new info Owner Controlled Space Personal, direct contact Requires Internet Access Requires software download Share electronic resources IS a social media platform INCLUDE FEATURE CHECKLIST WITH GOOGLE FEATURES CHECKED

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Examples:

Circles: Circles are an essential part of Google+. It is a web-based collaborative space for creating networking communities. They let you group people how you want such as friends, classmates, or co-workers.

Google hangout: Google Hangout allows users to start a video chat with up to 9 other users. It is an owner-controlled web-based collaborative audio/visual tool. Non-Examples:

Outlook Email: Webmail platform used to only send and receive communication messages electronically Pretest & Embedded: Google+ includes all of the following features EXCEPT: A) Synchronous collaborative space B) Combination of audio/visual communication C) Owner-controlled D) No internet access required A) Incorrect- Google+ features a synchronous collaborative space B) Incorrect- Google+ allows audio/visual communication C) Incorrect- Google+ is an owner-controlled space D) Correct! Internet access is required for Google+ Google+ is a social network that includes all of the following checklist features EXCEPT: A) Web based B) Collaborative space C) Owner controlled space D) No internet access required

Feedback

Posttest

BUILDING A GLOBAL COMMUNITY Facebook SKILL: Identify Facebook OBJECTIVE: CN: Given a checklist of 11 features of social media platforms, B: Learner will be able to identify at least 4 key features of Facebook CR: Correctly. CONTENT PRESENTATION Information Presentation: Facebook is a social networking website that enables users to: create profiles with a photo option list personal and contact information Like pages of interest Communicate with others publicly or privately

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#7

This tool has the capacity to upload/embed multimedia to share/view with others that the owner chooses. The shared information is publicly viewed but the option to have private messaging is available. There are other options such as applications to poke a friend which acknowledges you have viewed their posting. This tool can also have limited accessibility on handheld devices using a downloadable app. The key features for Facebook are: Allow security/privacy Embed Multimedia Notification of updates/new info Owner Controlled Space Personal, direct contact Requires Internet Access Requires software download Share electronic resources Is a social media platform INCLUDE FEATURE CHECKLIST WITH FACEBOOK FEATURES CHECKED Examples:

Facebook: A social networking website with personal profiles and open communication.

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Google+: It is a web-based collaborative space for creating networking communities presented by Google, Inc. Non-Examples:

Skype: Uses the internet to communicate with audio, video, and instant messaging, but lacks the ability to interconnect individuals by interest to build community.

Text Messaging: An electronic communication received and sent via cellular phone. Pretest & Embedded: Facebook includes the following key feature as a social networking site to build communities: A) Electronic communication received and sent via cellular phone B) Upload/embed multimedia to share/view with others that the owner chooses C) Synchronous collaborative space D) Combination of audio/visual communication A) Incorrect-Text Messaging is electronic communication received and sent via cellular phone. B) Correct- Upload/embed multimedia to share/view with others that the owner chooses C) Incorrect- Facebook does NOT have a synchronous collaborative space D) Incorrect-Skype and Google + have a combination of audio/visual communication. Facebook has the following key feature: A) Allows for security/privacy B) Text messaging: an electronic communication received and sent via cellular phone. C) Combination of audio/visual communication D) Synchronous collaborative space

Feedback

Posttest

BUILDING A GLOBAL COMMUNITY Blogs SKILL: Identify Blogs OBJECTIVE: CN: Given a checklist of 11 features of social media platforms, B: Learner will be able to identify at least 4 key features of a Blog CR: Correctly. CONTENT PRESENTATION Information Presentation: Blogs are a diary-like website or webpage that enables users to: Post their ongoing thoughts and ideas Control the openness or privacy of the site Has limited interactivity capabilities Combines text, images, and links Blog owners can use their spaces to upload electronic and multimedia resources as well as embed multimedia content. Although a blog lacks the audio, video, and shared collaborative aspects of communication, blog owners can allow their readers to join conversations with the author and/or other readers through comment and notification features. The key features for Blogs are: Allow security/privacy Embed Multimedia Notification of updates/new info Owner Controlled Space Requires Internet Access Share electronic resources Is a social media platform INCLUDE FEATURE CHECKLIST WITH BLOGS FEATURES CHECKED Examples: #8

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Blogger: A diary-like discussion forum offered in Google toolbar for blogging that combines the use of text, images, and links in the website and with limited interactivity capabilities.

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Wordpress: An open source diary-like discussion forum for blogging that combines the use of text, images, and links in the website and with limited interactivity capabilities. Non-Examples:

Text message: An electronic communication received and sent via cellular phone. Pretest & Embedded: Blogs use which of the following: A) A diary-like discussion forum to share information B) Synchronous collaborative space C) Combination of audio/visual communication D) Personal, direct contact A) Correct!- Blogs are a diary-like discussion forum to share information B) Incorrect- Although blogs can be collaborative, it is not a synchronous space C) Incorrect- Blog users cannot actively use audio and video for communicating with the blog owner or other readers D) Incorrect- blogs do not use personal, direct contact Blogs are a social media platform that includes which checklist feature? A) Synchronous collaborative space B) Embed multimedia C) Requires software download D) Combination of audio and visual communication

Feedback

Posttest

BUILDING A GLOBAL COMMUNITY Twitter SKILL: Identify Twitter OBJECTIVE: CN: Given a checklist of 11 features of social media platforms, B: Learner will be able to identify at least 4 key features of Twitter CR: Correctly. CONTENT PRESENTATION Information Presentation: Twitter is a micro-blogging tool that enables users to: Send instant text messages up to 140 characters in length Access through Twitter from a computer or mobile device Use the # hash tag for categorizing keywords in a post #9

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The use of the symbol # is described as a hash tag, that signifies keywords or topics that categorizes the post for quick search recognition and lists others posts of the tag. Those words that are tagged most often become topic trends. This type of social networking can connect users of like interests to share ideas, thoughts, and opinions on any topic, news headlines or even emergency alerts. The key features for Twitter are: Allow security/privacy Embed Multimedia Notification of updates/new info Owner Controlled Space Personal, direct contact Requires Internet Access Requires software download Share electronic resources IS a social media platform INCLUDE FEATURE CHECKLIST WITH TWITTER FEATURES CHECKED Examples:

Twitter: Is a micro-blogging tool that uses short instant messaging text to connect users of like interests.

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Blogger: A diary-like discussion forum offered in Google toolbar for blogging that combines the use of text, images, and links in the website and with limited interactivity capabilities. Non-Examples:

Text messaging: An electronic communication received and sent via cellular phone

Skype: Uses the internet to communicate with audio, video, and instant messaging, but lacks the ability to interconnect individuals by interest to build community. Pretest & Embedded: Twitter includes the following feature: A) Combination of audio/visual communication B) Synchronous collaborative space C) Notification of new updates/new info D) No internet connection needed A) Incorrect-Twitter DOES NOT have audio/visual communication B) Incorrect- Twitter DOES NOT have Synchronous collaborative space C) Correct!- Notification of new updates/new info D) Incorrect- Twitter requires internet access Twitter is a social network that includes which checklist feature? A) Synchronous collaborative space B) Combination of audio and visual communication C) Notification of updates/new info D) Does not require internet connection

Feedback

Posttest

BUILDING A GLOBAL COMMUNITY Social Media Platforms SKILL: Determine social media platforms OBJECTIVE: CN: Given the definition of social media and a features checklist, B: Students will determine 4 social media platforms with 4 common key features CR: Correctly. CONTENT PRESENTATION Information Presentation: Social Media Platforms enable users to Electronically communicate with others Connect with family, friends, and/or interest groups, etc. Network socially Share text, photos, or link Can be accessed by a mobile device

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#10

The Merriam-Webster dictionary defines social media as forms of electronic communication (as Web sites for social networking and micro-blogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos). We have identified Blogs, Facebook, Google+, and Twitter as social media platforms that all meet the criteria as defined and have the following 7 features in common (in addition to others). The common key features for Google+, Facebook, Blogs, and Twitter are: Allow security/privacy Embed Multimedia Notification of updates/new info Owner Controlled Space Requires Internet Access Share electronic resources Is a social media platform INCLUDE FEATURE CHECKLIST WITH SOCIAL MEDIA PLATFORMS CHECKED Examples:

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Google+, Facebook, Blogs, and Twitter: They are all social media platforms used for social networking and/or micro-blogging that can share text, photos, and/or links. Non-Examples:

Skype: Uses the internet to communicate with audio and video, but lacks the ability to interconnect individuals by interest to build community.

Email: To send and receive communication messages electronically. Pretest & Embedded: Which statement is true for social media? A) Lacks the ability to interconnect individuals by interest to build community. B) Is only able to send and receive communication Email messages electronically. C) Is a form of electronic communication (as Web sites for social networking and micro-blogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos). D) Is only able to send and receive communication messages electronically via cellular phone. Feedback A) Incorrect-Social media does not LACK the ability to interconnect individuals by interest to build community. B) Incorrect-Email is used to send and receive communication messages electronically. C) Correct! -Social media is a form of electronic communication through which users can create an online community and includes social networking and blogging D) Incorrect -Text messaging is to send and receive communication messages electronically via cellular phone.

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Posttest

Which of the following is determined as a a social media platform? A) Email B) Skype C) Text messaging D) Google+

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Building a Global Community

SKILL: Given 4 choices of social media students will be able to identify key features of each that they can use to build their own global community OBJECTIVE: CN: Given 4 social media platforms B: Students will be able to identify at least 7 common key features of each that they can use to build their own global community CR: Correctly. CONTENT PRESENTATION

#11

Information Presentation: Google+, Facebook, Blogs, and Twitter are social media platforms that can be used to build a global community that enable users to: Electronically and communicate with others Connect with family, friends, and/or interest groups, etc. Network socially Share text, photos, or link Can be accessed by a mobile device The Merriam-Webster dictionary defines social media as forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos). We have identified 11 key features that social and other communication media have that can be referenced as a guide for determining their usefulness for building a global community. We have identified Blogs, Facebook, Google+, and Twitter as social media platforms that all meet the criteria as defined and have at least 7 of the 11 features in common (in addition to others). Email, Instant Messaging, Text Messaging, and Skype are determined as Other Communication Media and only have some of the 11 features identified as key tools for building a global community. The common key features for building a global community in Google+, Facebook, Blogs, and Twitter are: Allow security/privacy Embed Multimedia Notification of updates/new info Owner Controlled Space Requires Internet Access

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Share electronic resources Is a social media platform

INCLUDE FEATURE CHECKLIST WITH 4 SOCIAL MEDIA AND KEY FEATURES CHECKED Examples: Google+, Facebook, Blogs, and Twitter: They are all social media platforms used for social networking and/or micro-blogging that can share text, photos, and/or links. Feature: Allow security/privacy Synchronous collaborative space Combination of audio and video communication Embed multimedia Definition: Enables users to share publicly, privately, or with restrictions. Real-time communication of more than one user at a specified time and place. Communication is to share information and thoughts through various modes such as visual (video) and verbal/speech (audio). The ability to upload/embed and view multimedia.

Notification of updates/new Users are notified when someone in their network has shared information personally or in the form of a message. info Owner controlled space Personal direct contact Requires internet access Owner/users have the ability to control the personal information shared and what is visible to others. The ability to communicate to a specific person who will receive and if necessary may respond. Requires an Internet Service Provider (ISP) either through a Local Area Network (LAN) hardwire coaxial or fiber-optic cable or wireless service. Some systems will require an application download to view or use on a mobile device. Provides links to various websites and connects to the source. Integrates technology, social interaction, and content creation to collaboratively connect online information.

Requires software download Share electronic resources Social media platform

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Non-Examples: Feature: Allow security/privacy Synchronous collaborative space Combination of audio and video communication Embed multimedia Notification of updates/new info Owner controlled space Personal direct contact Requires internet access Definition: Enables users to share publicly, privately, or with restrictions. Real-time communication of more than one user at a specified time and place. Communication is to share information and thoughts through various modes such as visual (video) and verbal/speech (audio). The ability to upload/embed and view multimedia. Users are notified when someone in their network has shared information personally or in the form of a message. Owner/users have the ability to control the personal information shared and what is visible to others. The ability to communicate to a specific person who will receive and if necessary may respond. Requires an Internet Service Provider (ISP) either through a Local Area Network (LAN) hardwire coaxial or fiber-optic cable or wireless service. Some systems will require an application download to view or use on a mobile device. Provides links to various websites and connects to the source. Integrates technology, social interaction, and content creation to collaboratively connect online information.

Requires software download Share electronic resources Social media platform

Pretest & Embedded:

Which of the following is a social media platform: A) Instant Messaging B) Email C) Skype D) None of the above

Feedback

A) Incorrect- Instant messaging is electronic, but considered other communication media B) Incorrect- Email is electronic, but also considered other

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communication media C) Incorrect- Skype is electronic and collaborative, but lacks the ability to ember media D) Correct- Blogs, Facebook, Twitter, and Google+ are Social Media platforms Posttest Which of the following is not a common key feature of the social media platforms identified: A) Embed Multimedia B) Owner Controlled Space C) Synchronous Collaborative Space D) Notification of updates/new info

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Feature Checklist:
Students will be provided with this blank Feature Checklist along with the definitions as a memory aid and to use to take notes as they complete their module.

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Feature Checklist Definitions:

Feature: Allow security/privacy Synchronous collaborative space Combination of audio and video communication Embed multimedia Notification of updates/new info Owner controlled space Personal direct contact Requires internet access

Definition: Enables users to share publicly, privately, or with restrictions. Real-time communication of more than one user at a specified time and place. Communication is to share information and thoughts through various modes such as visual (video) and verbal/speech (audio). The ability to upload/embed and view multimedia. Users are notified when someone in their network has shared information personally or in the form of a message. Owner/users have the ability to control the personal information shared and what is visible to others. The ability to communicate to a specific person who will receive and if necessary may respond. Requires an Internet Service Provider (ISP) either through a Local Area Network (LAN) hardwire coaxial or fiber-optic cable or wireless service. Some systems will require an application download to view or use on a mobile device. Provides links to various websites and connects to the source. Integrates technology, social interaction, and content creation to collaboratively connect online information.

Requires software download Share electronic resources Social media platform

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Feature Checklist- Answer Key