Professional Documents
Culture Documents
A.K.Singh(Faculty)
Submitted by:
I hereby certify that the work which is being presented in the project
entitled, “Human Resource Policies AND Recruitment Process” in
partial
The matter presented in this Project Report has not been submitted by
me for the award of any other degree of this or any other University.
BBA V SEM
Acknowledgement
I would like to thank Mr. S.Verma and Mr. S.Tripathi for providing
practical exposure for the project and his valuable guidance during the
project work.
BBA V Sem
TABLE OF CONTENTS
• PREFACE
• INTRODUCTION
• COMPANY PROFILE
• INTRESTING FACTS
• BSNL SERVICE
• ORGANISATIONAL CHART
• MARKETING STRATERGY
• CONSUMER SERVICE
• VIGILANCE CELL
• CONCLUSION
• BIBLIOGRAPHY
PREFACE
BBA program is one of the most reputed professional courses in the field of
Management. There is a study project as an integral part of BBA in the Fifth
Semester. As a complementary to that every one has to submit a report on the
work conducted in the industry.
This report is thus prepared for the study project done at Bharat
Sanchar Nigam Limited (B.S.N.L). The topic of the project is, “HUMAN
RESOURCE DEVELOPMENT, CUSTOMER SERVICE AND MARKETING.The
organization shall make all possible efforts to have a secure and safe domain.
The data/information is very important and most critical to the business
requirements; therefore proper measures should be adopted so that the
information is well secured and protected.
BBA V Sem
INTRODUCTION
Bharat Sanchar Nigam Limited (known as BSNL, India
Communications Corporation Limited) is a public sector
telecommunication company in India. Bharat Sanchar
Nigam Ltd. formed in October, 2000, is World's 7th largest
Telecommunications Company providing comprehensive range
of telecom services in India: Wireline, CDMA mobile, GSM
Mobile, Internet, Broadband, Carrier service, MPLS-VPN,
VSAT, VoIP services, IN Services etc. Within a span of five
years it has become one of the largest public sector unit in
India.
• BSNL LANDLINE
• PHONE PLUS SERVICE
• NEW TELEPHONE CONNECTION
• PERMANENT CONNECTION
• CONCESSION IN RENTALS
• SHIFT OF TELEPHONE
• TRANSFER OF TELEPHONE
• TELEPHONE TARIFF
• BSNL MOBILE
• POSTPAID
• PREPAID
• UNIFIED MESSAGING
• GPRS/WAP/MMS
• DEMOs
• TARIFF
• SMS & BULK SMS
• BSNL WLL
• INTERNET SERVICES
• NETWORK
• BROADBAND
• TYPES OF ACCESS
• WI-FI
• CO-LOCATION SERVICE
• BSNL WEB HOSTING
• INTERNET TARIFF
• DIAL UP INTERNET
• SMS& BULK SMS
• BSNL BROADBAND
• REGISTER ONLINE
• TARIFF
• FAQ
• CHECK USAGE
• BSNL MPLS-VPN
• ISDN
• ISDN
• TARIFF
• LEASED LINE
• LEASED LINE
• TARIFF
• INTELLIGENT NETWORK
• FREE PHONE SERVICE
• PREMIUM RATE SERVICE
• INDIA TELEPHONE CARD
• VIRTUAL PRIVATE NETWORK (VPN)
• VOICE VPN
• UNIVERSAL NUMBER
• UNIVERSAL PERSONAL NUMBER
• TELE VOTING
• VIDEO CONFERENCING
• OVERVIEW
• TARIFF
• FAQ
• AUDIO CONFERENCING
• OVERVIEW
• TARIFF
• FAQ
• I NET
• OVERVIEW
• SERVICES ON I NET
• USING ON I NET
• I NET CONNECTIONS
• TARIFF
• TELEX/ TELEGRAPH
• TELEX/ TELEGRAPH
• TARIFF
• EPABX
• EPABX
• FREE EPABX
• TARIFF
• CENTREX
• CENTREX TARIFF
• HVNET
• RABMN
• INMARSAT
• KU-BAND
• TRANSPONDER
ORGANISATIONAL
CHART
Marketing strategies of
BSNL
Our visions begin with
our desires.
- Audre Lorde
- Stephen R
Covey.
We Sell Confidence.
Brand Equity.
•Per DEL/Mobile
•Acquisition cost
•Competitor spend
•Growth targets
- Charleszetta
Waddles.
i) Preventive Vigilance
ii) Punitive Vigilance
SURVEY
REPORTS
Survey in underdeveloped areas of
lucknow
50
40
YES
30 NO
DON't KNOW
20
10
100
90
80
70
60 BSNL
RELIANCE
50
VODAFONE
40
AIRTEL
30
20
10
0
100
90
80
70
60 YES
50 NO
40 3-D Column 3
30
20
10
0
QUESTION :WHICH CONNECTION
DO YOU USE FOR BETTER SERVICE?
ANSWER:
70%(BSNL)
18%(RELIANCE)
7%(AIRTEL)
5%(OTHERS)
70
60
50
BSNL
40 RELIANCE
30 AIRTEL
OTHERS
20
10
0
QUESTION: DO YOU HAVE
INTERNET CONNECTION AT HOME?
ANSWER:
79%(YES)
21%(NO)
80
70
60
50
YES
40
NO
30
20
10
0
90
80
70
60
50 BSNL
AIRTEL
40
OTERS
30
20
10
0
Conclusion
Hence, fr om this r epor t it i s c lear
tha t BSNL is the best ser vice
pr ovider in A sia .BSNL provides world
class State-of-art technology telecom
services to its customers on demand at
competitive prices world class telecom
infrastructure in its area of operation and
to contribute to the growth of the country's
economy.
Bibliograp
hy
• Wikipedia
• Bsnl