Grade: 21.00 / 100.00 Amal Blackberry and RIM certainly need help.

I think you present many reasons hy the brand is in trouble! althou"h I ould ha#e liked to see that section reduced do n to a $e core reasons %and contrary to the statement on the report card! BB has not $ocused solely on business users&this is part o$ the problem'. (hen! here)s the tar"et market* As discussed in class! it)s critical to identi$y a tar"et market and brin" them to li$e &you tell me this its important to pick the ri"ht one! but your brie$ as to make that choice and e+pand upon it. (he assi"nment really su$$ers $rom too much $ocus on technolo"y and not enou"h on the brie$ per se. ,ou don)t need to mention -BB.! but you do need to sho you understand by de#elopin" a positionin"&/ ords! sub0ect to the /-)s tests. 1one o$ this as done. 1either as there an identi$iable means to brin" the brand to li$e! #ia a ta"line or statement&you)#e basically i"nored the entire brie$. /0 ,ou ha#e incurred a penalty $or lateness. 2marks ha#e been deducted. (he lecturer ori"inally a arded /0 ho e#er your mark ill be recorded as 21.