Global Marketing, Ethics and Culture

Coursework 1 Student Name/ID:

Assessment Criteria Comments % 10 Mark

Assessment, Grading and Feedback Sheet

Briefly introduce your chosen product and target market Recommend and justify the key factors that you consider should be researched in order to help the Marketing Director to decide whether to enter the market Critically discuss the different market research approaches available and make recommendations as to which of these approaches is most appropriate for the combination of market, product and key factors identified Based on the preceding analysis, provide an outline plan of the proposed market research project Provide a logically structured and well-presented piece of work, citing relevant academic theory and other sources of relevance to the industry and market covered. It should be well referenced, in the Harvard style.

30

30

10

20

General Comments First Marker Name: Date:

Second Marker Name: Date: Final Grade:

Global Marketing, Ethics and Culture