SURYA COLLEGE OF BUSINESS MANAGEMENT PGDM (SEM III) ODD SEMESTER THEORY EXAMINATION 2013-14 MARKETING RESEARCH

Time: 3 Hours] Note: (1) All question paper contains two pars. (2) All questions are compulsory (3) Marks are indicated against questions. PART I Q.1 Write Short Notes (Attempt Any Five) A) Market Segmentation B) Open Ended Questions C) Close Ended Questions D) Sources of Secondary Data E) Published Data F) Random Sampling H) Forecasting Methods PART II Q.2 Define MR and Explain its Scope OR Explain how the task of Market Segmentation can be facilitated by using MR Q.3 Discuss the major uses of MR in todays corporate environment in India OR Whats the difference between qualitative, quantitative techniques with examples? Q.4 whats depth interview and how does it differ from focus group? OR What are different types of Questionnaire Design and how do you administer them? Q.5 What is the role of MR in New Product Development? Explain with examples. OR What are strengths & weakness of different survey methods? (15) (5*3) [Total Marks: 75

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