Professional Documents
Culture Documents
A Report on Unilever
AMERICAN INTERNATIONAL UNIVERSITY – BANGLADESH
SEC: B
Prepared and submitted by-
(Group:1)
Course Instructor: Khan, Sohrab Rahman
Name ID
Islam Md Monirul 07-07684-1
Shanta Naudita Ghosh 07-08258-1
Shirin Jahan Ruma Akhter 05-06127-3
Alam Md Rakibul 07-07785-1
Ohidullah MD 07-07679-1
Khan MD Saquib 07-07642-1
TABLE OF CONTENTS
• Acknowledgements
CHAPTER 1: Introduction
1.1About The Topic
1.2 History & Origin
CHAPTER 2: Description
2.1: Core Business
2.2: Sales Revenue and Value of Stocks
2.3: Manufacturing Globally
2.4: Major selling products
2.5: Market Share and Competition
2.6: SWOT analysis
CHAPTER 3: Conclusion
We a l s o l i k e t o t h a n k t h o s e w e b d e v e l o p e r s w h o
develop the web sites which help us to make our
concern.
Chapter 1: Introduction
U n i l e v e r ’s c o r e b u s i n e s s i s t h e f o o d b u s i n e s s . I t i s t h e
no. 3 in the food business after Nestle and Kraft foods.
U n i l e v e r ’s m i s s i o n i s t o a d d v i t a l i t y t o l i f e . I t i s
estimated that people around the world in 150 countries
u s e s U n i l e v e r p r o d u c t s 1 5 0 t i m e s a d a y. T h e 2 0 0 6 s a l e s
revenue was 39.6 billion pounds. Which came from the
Americas 13.8 billion (36%), from Europe 15.0 (38%)
billion and from Asia/Africa 10.9 billion pounds (27%).
Unilever has approximately 206,000 employees working
all over the world.
Va l u e o f S t o c k s :
• Marmite —
.
Unilever's third major sector is that of home care
products, which is responsible for about 18 percent
o f t u r n o v e r ; b r a n d s i n c l u d e O m o , S k i p , Wi s k , S u r f ,
and All laundry detergents, Comfort and Snuggle
fabric conditioners and softeners, Sunlight dish
detergents, and Cif and Domestos household
cleaners. Unilever maintains more than 300
production facilities around the world and has
operations in more than 100 countries. About 34
p e r c e n t o f r e v e n u e s o r i g i n a t e i n We s t e r n E u r o p e , 2 2
percent in North America, 18 percent in the Asia-
Pacific region, 13 percent in Latin America, 9
p e r c e n t i n A f r i c a , t h e M i d d l e E a s t , a n d T u r k e y, a n d
4 percent in central Europe/Russia. [4]
To p U n i l e v e r C o m p e t i t o r s :
Company Location
Proctor & Gamble Cincinnati,OH
Kraft Foods Northfield, IL
Nestle Ve v e y, S w i t z e r l a n d
Competitor Comparison
Unilever P & G Kraft Nestle
To p S e g m e n t C/G Foods Consumer Food Food
Care
To p B r a n d Dove Ti d e Mac & KitKat
Cheese
CEO A . B u r g m a n s A . G . L e f l e y R . D e r o m e d i P. L e t m a t h e
Stock per $66.03 $53.76 $30.70 $66.90
share
Growth 15.55% 9.25% 8.2% 11 . 2 3%
Revenues $42.942m $28.2BL $31,010m $69.BL
Revenue - 11 . 9 3% 19% 4.3% -1.93%
Growth
International 100+ 42 150+ 86
Business 3 5 5 6
Segments
Employees 234000 11 0 0 0 0 10600 253000
[5]
(source: Hoovers business Intelligence guide)
S . W. O . T
Strength We a k n e s s
• Recognized as a • Dual leadership
g l o b a l c o m p a n y. • Not connecting with
• Strong brand customer
portfolio. • Inefficient
• Strong relationship management of brands
with retailers • Inability to maximize
• Economies of scale. acquisition
Opportunities Threats
• Changing consumer • Decrease in revenue
preferences • String competition
• Increasing need for • To u g h e r business
healthy products climate
• Exchange rates
3. Conclusion:
Our report only focuses on the UNILEVER plc. Our group did not able to actually go
into the company. Therefore a large part of the texts was extracted from web pages. For
every text we copied, we have mentioned the exact references. By our analysis we have
found that, UNILEVER is globally successful company. One of the reasons for their
success was however; they create brands for specific countries and regions. Products for
example, found in south Americas will not be found in south Asian countries. Since
difference in culture exists worldwide, the creation and supply of brands have to be taken
seriously. UNILEVER Bangladesh is the market leader in home and personal care
products. The UNILEVER products are able to gain customer satisfaction and trust.
Their production and distribution is expanding rapidly.
References: