Communication is simply a two

way process of exchanging

ideas, information or
transmitting verbal and non-
verbal messages.
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/ / / /
/ / / /
/ / / / Event
/ / / /
/ Sender /
Message / Receiver / X
/ / / /
/
/
/
/
• Context /
/
/
/
/ /
• Affect / /

Noise Noise

Influence message quality, accuracy, clarity

Include age, gender, values, beliefs, culture,
experiences, needs
3
 EFFECTIVE PRODUCTIVE
COMMUNICATION RELATIONSHIP

We communicate to…
Get information
Motivate
Praise
Get feedback
Sell
Greet
Etc.

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  Aristotle’s model
 Shannon-Weaver’s model
 Inferential model
 Michael Polanyi's model of written
communication
the speaker
the speech
the audience

The person at the end of the

communication process holds the
key to whether or not
communication takes place.
We communicate only when we want
to communicate.
Words mean the same to both
speaker and listener.
Communication is a one way street
between the speaker and the listener.
The message we communicate is the
message that the listener will receive.
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 Quicker Problem Solving

Stronger Decision Making

EFFECTIVE
Increased Productivity
COMMUNICATIO
N
Steadier Work Flow

Stronger Business
Relationship
Improved Stakeholder
response

Clear Promotional Material

Internal-Operational

External Operational

Informal
Formal
Is planned by the organization
Flows in all directions
Essential for business operations
Informal
Is planned by the organization
Flows in all directions
Develops positive human
relationships
Serial
Upward

Downward

Horizontal

Diagonal
Receiver Understanding

Receiver Response

Favorable Relationship

Organizational Goodwill
Perceptual and Language Differences
Restrictive Environments
Distractions
Perceptive Tactics
Information Overload
Ineffective Listening Skills
Receiver's Capability
Adopt an Audience-Centered
approach

Foster an open communication

climate

Commit to ethical communication

Create Lean and Efficient Messages